LMN is the gold standard for budget-based estimating in the green industry. We respect what they do. But for most landscapers and the 50+ other home service trades QuoteIQ supports, LMN’s narrow scope and missing AI make it hard to recommend in 2026. Here’s the honest comparison.
LMN is best-in-class for landscapers who’ve been underpricing jobs and need budget-based estimating with overhead recovery. QuoteIQ is the better choice for everyone else. LMN starts at $297/month for 6 users and forces detailed labor, material, equipment, and overhead accounting on every estimate — a genuinely valuable discipline. But LMN has zero AI features, no native phone or two-way SMS, no review automation, no customer self-quoting, and supports green industry only. QuoteIQ starts at $29.99/month, includes AI Estimator, Virtual Call Team, and Review Multiplier on every plan, and serves 50+ home service industries including landscaping. According to the U.S. Small Business Administration, the right software should grow with your business — not lock you into a single vertical. Rated 4.7 stars across 4,103 verified reviews.
TL;DR: LMN earned its 3,000+ company customer base by being the only platform that takes budget-based estimating seriously for the green industry. The story of a landscaping company going from 30 employees and $1M revenue to 10 employees and $3M revenue using LMN’s cost discipline tools is real, and we’re not going to pretend otherwise. If your only problem is “we keep underpricing jobs,” LMN is genuinely excellent.
But that’s the entire pitch. Capterra reviewers consistently praise LMN’s estimating and flag its weaknesses: a steep learning curve, a basic CRM, no AI, SMS as a paid add-on, no native phone system, no review automation, no marketing tools, and green industry only. Starter is $297/mo with just 6 user licenses; Professional jumps to $648/mo for the real-time job costing landscapers actually want; Enterprise pricing is undisclosed. QuoteIQ Pro at $149.99/mo gives you 4 users plus native AI, in-app phone & two-way SMS, satellite property measurement integrated into AI Estimator, automated Google review collection, and customer self-quoting via InstaQuote — none of which LMN offers at any price.
The honest framing per the original Granum analysis: LMN teaches you to price right. QuoteIQ helps you do everything else — including pricing, plus AI, communication, photo documentation, customer self-service, and review management. For landscapers running anything beyond a single mowing route, QuoteIQ at the Pro or Elite tier covers more ground than LMN Starter or Professional — usually at lower or equivalent monthly cost.
Both platforms have legitimate use cases. LMN is the right call for a specific kind of landscaping company; QuoteIQ is the right call for everyone else, including most landscapers. Here’s how to tell which one is for you.
LMN teaches you to price right. QuoteIQ helps you do everything else — including pricing. If detailed budget-based estimating with overhead recovery is the single most important thing in your business, LMN remains best-in-class for that specific job. If you need a complete operations platform that includes pricing, plus AI, communication, customer self-service, review management, and multi-industry support, QuoteIQ does substantially more for substantially less.
LMN publishes pricing on the Granum pricing page. QuoteIQ’s pricing is at myquoteiq.com/pricing. Both are flat monthly rates with annual discounts available. The two platforms structure their plans very differently — LMN bundles users by role (office vs. crew) and gates real-time job costing to the higher tier; QuoteIQ uses simple per-tier user caps with all AI features included on every plan.
| Tier | QuoteIQ | LMN |
|---|---|---|
| Entry | Essentials — $29.99/mo 1 user, all AI included |
Not offered LMN starts at $297/mo |
| Mid-tier | Beginner — $74.99/mo 2 users, MapMeasure Pro, photo docs |
Not offered |
| Standard | Pro — $149.99/mo 4 users, in-app phone & SMS, automation |
Starter — $297/mo 1 office + 5 crew (6 users), no real-time job costing |
| Team | Elite — $299/mo 10 users, Virtual Call Team, dispatching |
Professional — $648/mo 3 office + 15 crew (18 users), real-time job costing, QB Desktop |
| Enterprise | Max — $699/mo Unlimited users, all features unlocked |
Enterprise — Contact Sales Starts at 100 users, undisclosed pricing |
| Free Trial | 14 days, all plans (card required) | 30 days (no card required) |
| SMS Messaging | Two-way included on Pro+ | Add-on: $30/mo Starter, 500 included Pro, 2,000 Enterprise |
| Real-Time Job Costing | Pro+ ($149.99/mo) | Professional only ($648/mo) |
| Annual Discount | 2 months free (pay 10, get 12) | Annual discount available |
LMN Starter ($297) and QuoteIQ Elite ($299) sit within $2 of each other — this isn’t a price war. The real difference is what you get for the money. QuoteIQ Elite at $299 includes 10 users, Virtual Call Team, InstaQuote, InstaSchedule, real-time GPS, full dispatching, AI Estimator, Review Multiplier, and 50+ industry support. LMN Starter at $297 includes 6 users and budget-based estimating but caps real-time job costing behind the $648/mo Professional tier. For a 4-user landscaping crew, QuoteIQ Pro at $149.99/mo is roughly half the cost of LMN Starter and includes substantially more capability.
Direct tier-vs-tier pricing isn’t apples-to-apples between QuoteIQ and LMN because the two platforms include different features at different tiers. The most honest comparison is “what plan do I need on each platform to get equivalent capability?” Three common scenarios below.
| Scenario 1: 4-User Landscaping Crew, Want AI + Real-Time Job Costing | Monthly Cost | Notes |
|---|---|---|
| QuoteIQ Pro (4 users, AI Estimator, real-time job costing, in-app phone & SMS, automation, MapMeasure Pro, Review Multiplier) | $149.99 | All-inclusive |
| LMN Professional (real-time job costing requires this tier; includes 3 office + 15 crew users, well above 4) | $648.00 | Plus $30 SMS add-on if needed |
| QuoteIQ savings | $498/month (77% less) — $5,976/year | |
| Scenario 2: 10-User Crew, Want Virtual Call Team + Online Booking | Monthly Cost | Notes |
|---|---|---|
| QuoteIQ Elite (10 users, Virtual Call Team 24/7, InstaQuote & InstaSchedule, dispatching, full feature unlock except unlimited users) | $299.00 | All-inclusive |
| LMN Professional (closest match for user count, but no AI receptionist or online booking exists at any tier) | $648.00 | + no equivalent for VCT or self-booking |
| QuoteIQ savings | $349/month (54% less) — $4,188/year | |
| Scenario 3: Solo Landscaper Just Starting Out | Monthly Cost | Notes |
|---|---|---|
| QuoteIQ Essentials (1 user, all AI included, AI Estimator, Virtual Call Team, AI Autopilot) | $29.99 | All-inclusive |
| LMN Starter (lowest tier; 1 office + 5 crew — 6 user licenses you don’t need) | $297.00 | 5 unused user licenses, no AI |
| QuoteIQ savings | $267/month (90% less) — $3,204/year | |
Pricing is verified from the live Granum pricing page and QuoteIQ’s pricing page as of April 2026. Per Capterra and Software Advice, LMN customers also report needing additional user licenses (pricing not publicly disclosed) on the Starter and Professional tiers as crews grow. Always verify current pricing directly with each platform before committing.
Every QuoteIQ feature mapped against LMN’s native, paid-tier, or unavailable status. Sources: Granum’s LMN feature pages, GetApp verified user reviews, and Software Advice.
| Feature | QuoteIQ | LMN |
|---|---|---|
| AI & Automation | ||
| AI Estimator (photo-to-quote) | All plans | Not available |
| Before/After AI image generator | All plans | Not available |
| AI Virtual Call Team (24/7) | All plans | Not available |
| AI Autopilot (NL CRM control) | All plans | Not available |
| AI Text Generator | All plans | Not available |
| Estimating & Job Costing | ||
| Standard estimates | All plans | All plans |
| Budget-based estimating (overhead recovery) | Manual via templates | All plans (LMN’s killer feature) |
| Options estimates (Good/Better/Best) | All plans | Not available |
| Package estimates | All plans | Not available |
| Quick estimates | All plans | Not available |
| Real-time job costing (estimated vs. actual) | Pro+ ($149.99) | Professional only ($648) |
| E-signatures on estimates | Beginner+ (unlimited) | Not available |
| Vendor bill management | Not available | Professional+ ($648) |
| Subcontractor cost tracking | Not available | Professional+ ($648) |
| Customer Self-Service | ||
| InstaQuote (self-quoting) | Elite+ | Not available |
| InstaSchedule (online booking) | Elite+ | Not available |
| Customer Portal (estimate review, schedule view, payment) | ClientHub (all plans) | All plans |
| Google Reserve booking | Elite+ | Not available |
| Property & Documentation | ||
| Satellite property measurement | Beginner+ (MapMeasure Pro, integrated) | Via separate SiteRecon product |
| Photo documentation | Beginner+ (QuoteIQ Cam) | Professional only ($648) |
| Property Street View / Zillow integration | Beginner+ | Not available |
| Inspection forms / job reports | Beginner+ | Not available |
| Weather auto-recording on jobs | Not available | All plans |
| Communication | ||
| In-app business phone | Pro+ | Not available |
| Two-way SMS messaging | Pro+ (unlimited) | $30 add-on Starter, 500/mo Pro, 2,000/mo Enterprise (one-way customer messaging) |
| Two-way calling | Pro+ | Not available |
| Email & text automation (triggered workflows) | Pro+ | Not available |
| Mass campaigns / email blasts | Elite+ | Not available |
| On The Way notifications | Pro+ | Not available |
| Operations & Team | ||
| Real-time GPS tracking | Elite+ | All plans (LMN Crew) |
| Route optimization | Elite+ | All plans |
| Time clock / efficiency scoring | Elite+ (EmployeeHub) | All plans |
| Dispatching system | Elite+ | Scheduling only (no dispatching) |
| Offline mobile access | Online required | All plans (LMN Crew) |
| QuickBooks Online integration | Pro+ | All plans |
| QuickBooks Desktop integration | Not available | Professional+ ($648) |
| Inventory management | Elite+ | Material tracking on Pro+ |
| Pipelines & deals | Elite+ | All plans (sales pipeline) |
| Marketing & Reviews | ||
| Review Multiplier (auto Google reviews) | Beginner+ | Not available |
| Contractor website builder | Add-on / Max | Not available |
| Lead source tracking / sales pipeline | All plans | All plans |
| Mass marketing campaigns (SMS/email) | Elite+ | Not available |
| Platform & Industry | ||
| iOS app (native, fully released) | Yes (4.7★ on App Store) | LMN Crew (iOS + Android) |
| Two-factor authentication | All plans | Available, status verified |
| Open API for custom integrations | REST API | No API (Zapier on Pro+ only) |
| Industries supported | 50+ trades | Green industry only |
| Employee training platform | Not available | Greenius add-on |
LMN has earned its 3,000+ company customer base by being deeply, specifically excellent at what it does. We’re not going to pretend otherwise. Here’s where LMN is the better choice for the right contractor.
LMN’s defining feature. Every estimate is built from labor rates, material costs, equipment allocation, and overhead recovery — forcing accurate pricing and preventing chronic undercharging. For landscapers who’ve been losing money on jobs without knowing why, this discipline alone can transform margins. QuoteIQ has 4 estimate types but doesn’t enforce overhead recovery the same way.
On the Professional tier, LMN shows estimated-vs-actual hours, materials, and equipment costs while a job is still in progress. You can catch overruns before final invoice. QuoteIQ’s Pro plan includes job costing, but LMN’s implementation is more granular for the green industry. If catching unprofitable jobs early is mission-critical, LMN Professional is best-in-class.
LMN Professional includes vendor bill management against jobs, subcontractor cost tracking, weather auto-recording, and integration with Greenius (employee training). For green industry operators with a complex stack of vendors, subs, and crew certifications, this is workflow QuoteIQ doesn’t replicate. If your operation depends on these, LMN is the right tool.
For most landscapers and every other home service trade, QuoteIQ covers ground LMN doesn’t reach. Here are the six biggest reasons contractors choose QuoteIQ over LMN.
AI Estimator, Before/After AI, Virtual Call Team, and AI Autopilot — all included starting at $29.99/mo. LMN offers zero AI features at any price tier. AI Estimator alone routinely cuts contractor quoting time from hours to minutes per job.
QuoteIQ Pro ($149.99) includes an in-app business phone and unlimited two-way SMS. LMN sells SMS as a $30/mo Starter add-on (one-way customer messaging only) and offers no native phone or two-way calling at any tier. For service businesses, missing customer texts is the same as losing leads.
Review Multiplier auto-requests Google reviews after every paid invoice. Per BrightLocal, 87% of consumers read reviews before hiring. LMN offers no equivalent at any price — landscapers manually chase reviews or skip them entirely.
InstaQuote lets a homeowner enter their address, get a satellite-measured estimate, and accept it without you picking up the phone. InstaSchedule lets them book themselves into your route. LMN’s customer portal allows estimate review and request submission, but no full self-quoting or self-scheduling.
MapMeasure Pro measures any property from satellite in 30 seconds and feeds the data directly into AI Estimator to generate full itemized quotes. LMN requires SiteRecon as a separate product with separate pricing and a separate workflow. One platform vs. two.
QuoteIQ serves 50+ trades — landscaping, pressure washing, HVAC, plumbing, roofing, painting. LMN is purpose-built for green industry only. If you ever expand outside landscaping, LMN stops working.
Built by Mike Vidan and Justin Rogers — two contractors with a combined 1.3M+ YouTube subscribers educating service business owners. They built QuoteIQ to be the operations platform contractors need across every home service trade, not just one vertical, and they document exactly how to scale a service business on their respective YouTube channels every week.
Every plan includes a 14-day free trial. Switch annual billing for 2 months free. No contracts. Cancel anytime. A credit or debit card is required to start the trial.
For most landscapers, yes — QuoteIQ does substantially more for substantially less. The honest exception is landscaping companies whose single biggest problem is chronic underpricing of jobs. LMN’s budget-based estimating with overhead recovery is genuinely best-in-class for forcing cost discipline. If your operation has been losing money on jobs without knowing why, LMN’s Starter ($297/mo) or Professional ($648/mo) tier earns its price through margin recovery alone.
For everything else — AI features, in-app phone and two-way SMS, automated Google review collection, customer self-quoting via InstaQuote, online booking via InstaSchedule, satellite measurement integrated into estimates, mass marketing campaigns, and 4 estimate types — QuoteIQ wins. QuoteIQ Pro at $149.99/mo (4 users) covers more capability than LMN Starter at $297/mo (6 users) for crews of 4 or fewer. See QuoteIQ’s dedicated landscaping software page for the full feature breakdown. According to BrightLocal, 87% of local service consumers read reviews before hiring — review automation alone often justifies the platform choice.
QuoteIQ supports four estimate types — Standard, Quick, AI Estimator, Options (Good/Better/Best), and Package — with full line-item control over labor rates, material costs, and markup percentages. You can absolutely build budget-based estimates with overhead recovery in QuoteIQ using configurable price book templates and labor/material/equipment line items. What QuoteIQ doesn’t do is force overhead allocation on every estimate the way LMN does — LMN’s system requires you to enter overhead recovery percentages before pricing a job, which is the discipline that makes it powerful for landscapers who’ve been chronically undercharging.
If you’ve already built that pricing discipline into your business and just want a fast, AI-assisted estimating workflow with photos, satellite measurements, and 4 quote formats, QuoteIQ is the better fit. If your team needs the rails of forced overhead recovery on every quote and your only revenue problem is underpricing, LMN’s estimating system remains best-in-class for that specific job. Per the SBA, the right software depends on what problem you’re actually solving.
Yes — QuoteIQ’s Job Costing feature is included on the Pro plan ($149.99/mo) and above. It tracks estimated-vs-actual labor hours, material costs, and equipment usage in real time so you can catch unprofitable jobs while they’re still in progress. LMN’s real-time job costing is similar but lives only on the Professional tier ($648/mo) — the Starter tier ($297/mo) doesn’t include it.
For a landscaping company that wants real-time job costing plus AI estimating, satellite measurement, in-app phone, two-way SMS, automated reviews, and customer self-quoting, QuoteIQ Pro at $149.99/mo is roughly 77% less than LMN Professional at $648/mo. According to the U.S. Bureau of Labor Statistics, the average landscaping job has labor costs that swing 15–25% based on weather, site conditions, and crew efficiency — real-time cost tracking matters at any scale.
Yes — switching from LMN to QuoteIQ takes most landscaping companies 3–7 days. QuoteIQ includes AI Smart Import, which uses AI to automatically map exported customer data, price books, and crew lists from any CRM into QuoteIQ’s schema. From LMN, export your customers, price book, and active jobs as CSV files, upload to QuoteIQ, and AI Smart Import handles the field mapping with no manual reformatting.
Most companies switching from LMN keep both running for 14–30 days during the transition: complete any open jobs in LMN, start all new leads in QuoteIQ. Per the SBA’s small business guidance, parallel-running during a software transition reduces risk and prevents data loss. QuoteIQ offers a $299 Done-For-You Setup add-on where the QuoteIQ team handles the import, configures your ClientHub, builds your first automation sequences, and trains your crew. A credit or debit card is required to start the 14-day free trial.
Yes — QuoteIQ supports the full green industry spectrum. Landscaping, lawn care, hardscape, design & build, tree care, snow removal, and irrigation are all standard service categories in the platform. The price book templates, estimate flows, and crew management tools all adapt to whatever trade you operate in. LMN is purpose-built for these specific verticals and goes deep on landscaping-specific features (vendor bills, weather auto-recording, Greenius training); QuoteIQ goes broader, covering green industry plus 40+ other home service trades on the same platform.
If your operation is exclusively green industry and you want platform-deep specialization for landscaping workflows, LMN’s focus is a real advantage. If you operate across multiple verticals (landscaping + holiday lighting, hardscape + concrete, lawn care + pressure washing), QuoteIQ’s 50+ industry support means one platform for everything. See QuoteIQ’s full industries directory for trade-specific feature pages.
LMN’s pricing reflects its positioning as a deep-vertical green industry platform with included consulting and onboarding, not a horizontal field service management CRM. Starter at $297/mo includes 6 user licenses, the Starter Launch onboarding package, LMN Academy access, and the full LMN Crew app. Professional at $648/mo adds real-time job costing, customer success access, live group training, and Professional Launch onboarding. The price reflects 15+ years of landscaping-specific software development plus the human services bundled in.
QuoteIQ’s pricing model is different: lower monthly cost, broader industry support, AI features bundled on every plan, and a-la-carte premium services. Essentials at $29.99/mo (1 user) through Max at $699/mo (unlimited users) covers the same range as LMN’s Starter through Enterprise tiers, but with native AI on every plan. Both pricing models can be the right answer — the question is what you actually need. For most landscapers, especially under 10 users, QuoteIQ delivers more capability per dollar.
QuoteIQ integrates natively with QuickBooks Online, available on the Pro plan ($149.99/mo) and above. QuickBooks Desktop is not currently a native integration in QuoteIQ — this is a real gap if your business depends on QB Desktop. LMN Professional ($648/mo) supports both QB Online and QB Desktop, which is one of the legitimate reasons green industry operators choose LMN over alternatives.
If you’re on QB Online, QuoteIQ’s integration handles the full sync (customers, invoices, payments, expenses) automatically. If you’re on QB Desktop and aren’t willing to migrate to QB Online, that’s a meaningful reason to stay on LMN. Intuit’s official migration guide walks through QB Desktop → QB Online for businesses considering the move. Many landscaping companies migrate to QB Online specifically to unlock more software options including QuoteIQ.
Generally no — running both platforms simultaneously creates duplicate data entry, conflicting source-of-truth issues, and combined monthly costs of $440–$950+ that most operations can’t justify. The exception is a landscaping company in transition: keep LMN running for active jobs and historical data while building out QuoteIQ in parallel for new leads, then decommission LMN once everything is migrated. A 14–30 day overlap period is normal and prudent.
Per the SBA, parallel-running during a software transition is best practice for risk mitigation. After the transition, pick one platform and consolidate. Most landscapers who’ve done this transition report that QuoteIQ’s combination of AI Estimator, real-time job costing, in-app phone, automated reviews, and customer self-quoting at $149.99/mo (Pro tier) covers what they were paying $297–$648/mo for on LMN, with AI features they didn’t previously have access to. Start your 14-day free trial to test it before committing. A credit or debit card is required to start the trial.
LMN teaches you to price right. QuoteIQ helps you do everything else — including pricing — with AI on every plan, native phone & SMS, automated reviews, customer self-quoting, and 50+ industry support. 14-day free trial. Credit or debit card required to start.
Sign up at admin-quoteiq.web.app/register. Pick the plan that matches your team size. 14 days free. A credit or debit card is required.
In LMN, export customers, price book, and active jobs as CSV files. LMN supports full data export for migration purposes.
Upload your CSVs to QuoteIQ. AI Smart Import auto-maps every LMN field to QuoteIQ’s schema with no manual reformatting required.
Set up automation sequences, activate Review Multiplier, and enable InstaQuote for customer self-quoting.
Open QuoteIQ on your phone. Use MapMeasure Pro to measure a property from satellite. Send the AI-built estimate. Collect payment. Done in under 2 minutes.
“Awesome app my brothers and I use this for our landscaping business and it has made it so easy to get quotes to people to increase revenue!!”
App Store · Verified Landscaping Business
“If you’re starting your business and you don’t even know where to start with quoting, measure if square feet, or even tracking you profit loss on all your jobs this app is amazing for all of that!”
App Store · Verified Review
“I’ve used many different apps to accomplish what QuoteIQ does all in one place.”
App Store · Verified Review