Entrepreneurs in the home services industry often find themselves overwhelmed with day-to-day operations which can make your marketing efforts go to the back burner. However, successful roofing companies iunderstand the significance of marketing to attract new customers. To help you maximize your roofing contractor marketing efforts and achieve a high return on investment (ROI), we’ve compiled a list of the top 10 strategies.

  • Email Marketing
    Email marketing is a powerful tool to connect with both current and potential customers. Even if you’re starting from scratch, you can utilize tools, guidance, and roofing marketing ideas to promote your roofing business effectively. A great CRM (Customer Relationship Management) system like QuoteIQ can streamline your email marketing efforts and make it easier to manage customer relationships.
    Email marketing allows you to build trust by offering valuable tips, discounts, trends, and industry updates. It boasts one of the highest ROIs among digital marketing initiatives, with an average of $36 earned for every $1 spent. To get started:
    • Focus on collecting email addresses from your client list.
    • Offer incentives like discounts or free guides to encourage sign-ups.
    • Commit to sending at least one monthly email newsletter. 
    • Building connections through email marketing can convert leads into loyal customers, positioning your company as an industry authority.
  • Referral Program
    Word-of-mouth recommendations remain influential in the digital age. Implementing a referral program can encourage your satisfied customers to spread the word about your services. Leverage social media platforms like Facebook, where people often seek referrals. Offer discounts for newly referred customers as part of your roofing marketing strategy.
    A modern referral program consists of two key steps:
    • Encourage satisfied customers to provide feedback, reviews, or testimonials.
    • Share this feedback across your email campaigns, social media posts, and website.
  • By providing exceptional service and showcasing positive feedback, you create compelling reasons for customers to refer your roofing business to their friends and family.
  • SEO-Optimized Website
    In today’s digital landscape, an online presence is crucial. While a smartphone may be the primary tool for connecting with your community, your roofing business needs a dedicated website. Ensure your website is optimized for local searches through SEO (Search Engine Optimization) techniques. This helps search engines like Google find your website when people search for your services.
    Your website should also be user-friendly, load quickly, and be mobile-friendly. Incorporate relevant keywords and phrases that people commonly use to search for your services.
  • Manage Online Reviews
    Online reviews can significantly impact your roofing business’s reputation. It’s essential to actively manage your online reviews, both positive and negative. Claim your business on review sites such as Yelp! and Google My Business, allowing you to respond to reviews and ensure accurate business information.
    To effectively manage online reviews:
    • Express gratitude to those who leave positive reviews.
    • Thoughtfully address neutral and negative reviews, acknowledging concerns and offering resolutions when appropriate.
  • Paid Advertisments – if your budget allows, consider investing in online advertising. Many potential customers discover roofing companies through local searches like “roofers near me.” You can target these potential customers with paid advertisements on platforms like Google Ads and Facebook.
    To maximize the impact of paid advertisements, target specific demographics and search terms relevant to your services.
  • Active Presence on Facebook
    Showcase your roofing work by sharing before-and-after pictures on Facebook. Ensure your business claims a Facebook Business Page, which is essential for running paid advertisements. Regularly update your social media page with industry news and product updates, combining images and status updates to engage online visitors.
  • Listing in Online Directories
    Potential clients often rely on online directories to find reputable local roofers. Ensure your business is listed on platforms like Angie’s List, the Better Business Bureau, Home Advisor, and industry association directories. It’s essential to maintain a strong online presence across various platforms.
  • LinkedIn Networking
    Incorporate LinkedIn into your digital marketing plan. As a professional social media platform, LinkedIn provides opportunities for clients to endorse and recommend your work. Don’t hesitate to seek recommendations and endorsements to enhance your credibility.
  • Content Marketing
    Establish your expertise through content marketing. Share informative and educational content through a blog, YouTube channel, or by collaborating with a freelance copywriter. Address frequently asked questions and offer maintenance tips to help customers extend the lifespan of their roofs. This content positions you and your team as industry leaders and experts.
  • Seasonal Specials

Capitalize on seasonal opportunities to stand out. Announce seasonal deals through your email list and social media channels to attract new customers, even during slow periods like winter in certain regions.

By implementing these roofing marketing strategies, you can effectively grow your roofing business and reach new heights in the industry. QuoteIQ can play a crucial role in streamlining your CRM processes, helping you manage customer relationships seamlessly and boost your marketing efforts.