Roofr is a roofing proposal tool that charges $13–$19 per measurement report, $49/mo extra for texting, and has no mobile app. QuoteIQ includes unlimited measurements, communication, AI tools, and 50+ industry support from $29.99/mo.
Roofr (Y Combinator 2017, now subsidiary of QXO/Brad Jacobs’ building products company) is genuinely strong in one area: roofing-specific satellite measurement reports with material breakdowns, supplier integrations (ABC Supply, SRS Distribution), and a signed-proposal-to-material-order pipeline. For a roofing sales team focused on the measurement-to-proposal workflow, these are real differentiators.
But the costs add up fast. Every measurement report costs $13–$19 on top of your subscription — an active roofer quoting 20 jobs/month pays $260–$380 just in reports. Texting is a $49/mo add-on. There’s no mobile app (the #1 complaint in reviews). No employee management, GPS tracking, time tracking, route optimization, or AI features at any price. Branded proposals and e-signatures don’t unlock until $169/mo. Calendar and self-quoting require the hidden-price Elite plan. To match QuoteIQ’s functionality, Roofr users need 5–7 additional subscriptions totaling $614–$1,619+/mo.
These aren’t edge cases — they’re Roofr’s core pricing model and the #1 complaint from verified reviewers.
Every satellite measurement report costs $13 (paid plans) or $19 (free plan). Quote 20 jobs/month = $260–$380 in report fees alone — on top of your subscription.
Roofr has no native iOS or Android app — browser-only. The #1 complaint across Capterra, GetApp, and Software Advice reviews. Roofers work in the field, not at a desk.
No AI estimating, no AI phone answering, no AI text generation, no natural language CRM control. Roofr has no AI capabilities at any price on any plan.
Roofr’s subscription is just the starting point. Reports, texting, and missing features compound fast.
Roofr’s Pay-As-You-Go plan costs $0/month but charges $19 per measurement report and $5 per material calculation — with no guaranteed turnaround time. Quote 20 roofs: $480/month. Plus you’re limited to 5 total proposals (lifetime cap), no CRM, no branded proposals, no e-signatures. QuoteIQ Essentials at $29.99/mo includes unlimited estimates, invoicing, scheduling, and AI features.
From verified Capterra, GetApp, and Software Advice reviews.
The fact that it lacks a mobile app. Was unable to download an app on either an apple or android device. The software must be used within a browser.— Software Advice verified reviewer
Not optimized for mobile use… almost all of our transactions have been on our iPhone even though they do not have an app and definitely are not optimized for mobile use.— Capterra verified reviewer
Measurements are regularly incorrect, roof pitches are regularly incorrect (which is a big deal when the difference between 7/12 and 9/12 is $25 per square).— Capterra verified reviewer
Price increased 50% after we started using it more regularly.— Capterra verified reviewer
QuoteIQ’s mobile app is rated 4.7/5 on iOS (1,700+ reviews) and 4.5/5 on Android (1,070+ reviews) — built by contractors who used it in the field themselves. Quote jobs from the driveway, invoice from the truck, track crews from anywhere. No browser workarounds needed.
Roofr needs 5–7 third-party subscriptions to approximate QuoteIQ’s functionality.
Roofr subscription + per-report fees + required third-party tools. Based on 20 reports/month.
Roofr has strong roofing proposals. QuoteIQ has everything else — plus proposals.
| Feature | QuoteIQ | Roofr |
|---|---|---|
| Quoting & Estimates | ||
| Standard Estimates | ✓All plans — unlimited | ✓Pro+ (Free: 5 lifetime cap) |
| Good/Better/Best Options | ✓All plans | ✓Premium+ only ($169/mo) |
| Quick & Package Estimates | ✓ | ✗ |
| Customer Self-Quoting | ✓InstaQuote — Elite+ | ✓Instant Estimator — Elite only (hidden pricing) |
| AI Photo-Based Estimator | ✓ | ✗ |
| Before/After AI Image Generation | ✓ | ✗ |
| E-Signatures | ✓Beginner+ ($74.99/mo) | ✓Premium+ ($169/mo) |
| Property Measurement | ||
| Satellite Measurement | ✓MapMeasure Pro — unlimited, $0 per use | ✓$13–$19 per report (every time) |
| Roofing Material Calculations | ✗ | ✓Included on Pro+ ($5/ea on Free) |
| Supplier Material Ordering | ✗ | ✓ABC Supply, SRS, QXO |
| Invoicing & Payments | ||
| Invoicing + Online Payments | ✓CC, ACH, Apple Pay, Google Pay | ✓Pro+ (CC, ACH only) |
| Recurring Billing / Tips / Mass Invoicing | ✓ | ✗ |
| Tap to Pay / Apple Pay / Google Pay | ✓ | ✗ |
| Scheduling | ||
| Calendar / Scheduling | ✓All plans | ✓Elite only (hidden pricing) |
| Google Calendar Sync | ✓All plans | ✓Elite only |
| Customer Self-Scheduling | ✓InstaSchedule — Elite+ | ✗ |
| Communication | ||
| Business Phone + Two-Way Calling | ✓ClientHub — Pro+ | ✗ No calling at any price |
| Two-Way SMS/Texting | ✓Included in ClientHub | $49/mo add-on |
| Email/Text Automation / Mass Campaigns | ✓ | ⚠ Limited automation rules only |
| AI Features | ||
| AI Autopilot (NL CRM Control) | ✓ | ✗ |
| AI Virtual Call Team (24/7) | ✓ | ✗ |
| AI Estimator / AI Text / AI Image Gen | ✓ | ✗ |
| Operations & Team | ||
| Photo Documentation / Inspection Forms | ✓QuoteIQ Cam — Beginner+ | ✗ Requires CompanyCam |
| Job Costing | ✓Pro+ | ⚠ Added 2025 (limited scope) |
| Employee Management + GPS + Time Tracking | ✓EmployeeHub — Elite+ | ✗ None at any price |
| Route Optimization / Dispatching | ✓Elite+ | ✗ |
| Inventory Management | ✓Elite+ | ✗ |
| Review Automation | ✓Beginner+ | ✗ |
| Platform | ||
| Mobile App (iOS + Android) | ✓4.7/5 iOS · 4.5/5 Android | ✗ No mobile app (browser only) |
| 50+ Industries Supported | ✓ | ✗ Roofing only |
| Unlimited Measurements Included | ✓MapMeasure Pro — Beginner+ | ✗ $13–$19 per report always |
| Starting Price | $29.99/mo | $99/mo + $13/report |
Not hidden behind an Elite plan. Not available as a paid add-on. Simply not available in Roofr at all.
Roofr has built genuinely impressive roofing-specific capabilities in the measurement-to-proposal pipeline.
Roofr’s core product: professional satellite roof measurements with squares, pitch, edges, and material breakdowns in a 6-page report. More detailed than MapMeasure Pro for roof-specific calculations like pitch and material waste.
Native integrations with ABC Supply, SRS Distribution/Roof Hub, and QXO for real-time pricing, availability checking, and one-click material ordering directly from proposals. QuoteIQ doesn’t have roofing supplier connections.
Unique workflow: signed proposal automatically converts to a material order with your supplier. This end-to-end roofing production pipeline is a genuine competitive advantage.
Roofr offers a permanent free tier (Pay-As-You-Go) with no credit card required — useful for very occasional use. Limited to 5 lifetime proposals and $19/report, but it’s a genuine free starting point.
VC-funded ($65.4M+ raised), subsidiary of QXO (Brad Jacobs’ building products company). Enterprise resources, roofing industry relationships, and integration with the QXO distribution network.
QuoteIQ includes unlimited property measurements, full CRM, AI tools, and 50+ industry support — from $29.99/mo with no per-use fees.
14-day free trial · $0 setup fee · No per-report charges · No contracts · 50+ industries
Estimates
Create and send professional estimates.
Invoicing
Send, track and collect invoices.
QuoteIQ Cam
Capture and document every job with ease.
Scheduling
Schedule jobs to your calendar in seconds.
Inspection Forms
Create and complete inspection reports.
MapMeasure Pro
Measure and price properties instantly.
Business Analytics
Real-time insight into your performance.
EmployeeHub
Assign, schedule & pay employees.
Virtual Call Team
Never miss a call with 24/7 AJ, assistant.
ClientHub
Send and keep messages inside QuoteIQ.
InstaQuote
Allow customers to create estimates themselves.
InstaSchedule
Let clients schedule appointments themselves.
Facebook User Group
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