After 18 years in a corporate role, Matt McCowan took the leap to start his own business, Green Roots Outdoors. In just three years, he scaled it to over $300,000 in annual revenue. Matt has turned his dream of building something for himself and his family into reality
Every business featured as a QuoteIQ Top Performer represents more than just numbers on a screen. The recognition highlights service entrepreneurs who have not only built strong companies but also learned to use modern tools in practical, effective ways. For Matt McCowan and his team at Green Roots Outdoors, the QuoteIQ Top Performer badge is proof that small businesses can scale quickly when they combine hard work with the right technology.
What makes a QuoteIQ Top Performer stand out is often the balance between efficiency and customer service. In Matt McCowan’s case, he transitioned from nearly two decades in a corporate job into launching his lawn care and landscaping business. By leveraging QuoteIQ features like InstaQuote for customer self-quotes, dashboard analytics for daily financial tracking, and automated email blasts for upsells, he turned uncertainty into measurable growth. These are exactly the types of practices that define a QuoteIQ Top Performer in the home service industry.
"I wanted to build something that was going to be sustainable, that I was proud of, that I could look back on and say, ‘I can’t believe I did that.’
QuoteIQ let me do that."
Another reason QuoteIQ Top Performers gain attention is their ability to inspire others in similar fields. Many service providers struggle with pricing, communication, or finding consistent work during the slow season. By showcasing the methods that earned Matt recognition as a QuoteIQ Top Performer, other business owners can see concrete examples of how to apply the platform in their own operations. The program isn’t about abstract tips—it’s about real-world proof that persistence, when paired with the right CRM, produces results.
For customers, the QuoteIQ Top Performer designation sends a clear message: this is a company that values professionalism, transparency, and growth. When a business like Green Roots Outdoors achieves this recognition, it reassures homeowners and commercial property managers that they are working with a trusted service provider who is both tech-enabled and customer-focused.
Ultimately, every QuoteIQ Top Performer helps raise the standard for the entire industry. By sharing stories like Matt’s, the program demonstrates that growth doesn’t require guesswork—it requires the right processes and tools. QuoteIQ has built its reputation on celebrating these achievements and offering a platform where ambitious entrepreneurs can follow the same path. For anyone considering how to grow their own service company, looking at the journey of a QuoteIQ Top Performer is one of the most practical starting points available.
During slow seasons, Matt uses QuoteIQ’s built-in marketing tools. He sends targeted texts and emails to his recurring lawn care customers to promote seasonal add-ons like fall cleanups, overseeding, or snow removal.Â
Matt highlights using InstaQuote so his clients can request and generate their own quotes online, anytime. This reduces back-and-forth, captures leads instantly, and helps convert website visitors into paying customers without requiring extra admin time.
Matt ensures customers know he offers more than just weekly mowing. Whether through automated emails, door hangers supported by CRM tools, or quick texts, he upsells landscaping projects to nearly all of his recurring customer
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