Roofr measures roofs. QuoteIQ runs your entire roofing business — satellite measurements, AI estimating, route optimization, job costing, crew management, and 30+ more features — for less than Roofr Scale with add-ons.
Roofr is a strong tool for one thing: satellite roof measurements and proposals. For roofing contractors who only need to measure roofs and send quick proposals, it works. The problem starts when a roofing business tries to do everything else — scheduling crews across tear-offs, repairs, and inspections; optimizing routes between job sites; tracking shingle, underlayment, and flashing inventory; managing employees; letting homeowners self-schedule storm damage inspections; running follow-up campaigns to previous customers.
Roofr’s CRM was bolted onto a measurement tool. It does not include route optimization at any price. It has no dedicated business phone. There is no AI autopilot, no inventory management, no employee management hub, and no customer self-scheduling. The Instant Estimator alone is $149/mo extra. Their AI website builder is $199/mo extra. SMS texting is $49/mo extra. Measurement reports are $13 each, every time — and a busy roofing operation ordering 20+ reports per month adds $260+ on top of the subscription.
This guide doesn’t argue Roofr is bad at measurements. It shows what a roofing contractor actually pays when they need a complete business platform — and what QuoteIQ Elite delivers for a fraction of the cost on a single plan.
Roofr Scale ($349/mo) is their top self-serve tier for teams. Here’s what it takes to match the features QuoteIQ Elite includes natively — using verified monthly pricing from Roofr’s own pricing page as of March 2026.
+ $13 per additional roof report beyond 20
That’s a 75% cost difference. Roofr Scale with essential add-ons and 20 measurement reports runs $1,006+/mo — and still lacks route optimization, AI autopilot, business phone, inventory management, employee management, and customer self-scheduling. QuoteIQ Elite includes every one of those features natively for $249.99/mo.
Roofr is a measurement-first platform that charges separately for every business function roofing contractors need. QuoteIQ Elite is a complete roofing business platform where satellite measurement, AI estimating, route optimization, job costing, crew management, and 30+ additional features are included at one flat price — $249.99/mo.
Every row represents a feature a roofing contractor uses daily. Roofr’s column shows what’s included, what costs extra, and what’s missing entirely.
| Feature | Roofr Scale ($349/mo) | QuoteIQ Elite ($249.99/mo) |
|---|---|---|
| Satellite Roof Measurement | ⚠️ $13/report — pay per use, every time | ✓ MapMeasure Pro — included, unlimited use |
| AI Photo-Based Estimating | ✗ Not available | ✓ AI Estimator — upload photo, get pricing |
| Instant Estimator / Self-Quoting | ⚠️ +$149/mo add-on | ✓ InstaQuote — included on Elite |
| Customer Self-Scheduling | ✗ Not available | ✓ InstaSchedule — 24/7 online booking |
| Route Optimization | ✗ Not available | ✓ Built-in — multi-crew routing |
| Dedicated Business Phone | ✗ Not available | ✓ ClientHub — calls + texts in CRM |
| AI Autopilot (NLP CRM Control) | ✗ Not available | ✓ 35-tool AI Autopilot |
| Job Costing | ✓ Scale only — profit margins, job costs | ✓ Built-in — auto from time tracking |
| Inventory Management | ✗ Not available | ✓ 5-module system — track across trucks |
| Employee Management Hub | ⚠️ Crew mgmt on Scale only | ✓ EmployeeHub — full team management |
| Pipelines / Visual Deal Tracking | ⚠️ Kanban job boards — basic | ✓ Pipelines CRM — probability-weighted |
| Photo Documentation (Before/After) | ⚠️ CompanyCam integration — separate cost | ✓ QuoteIQ Cam — unlimited 4K, included |
| SMS Texting | ⚠️ +$49/mo add-on | ✓ Included — ClientHub texting |
| Mass Email & Text Campaigns | ✗ Limited automations only | ✓ Mass Campaigns — email + text blasts |
| AI Website Builder | ⚠️ Roofr Sites +$199/mo — beta | ✓ AI Website Builder — $34.99/mo add-on |
| Review Automation | ✗ Not available | ✓ Review Multiplier — auto after payment |
| QuickBooks Integration | ✓ Scale only | ✓ Included — Pro and above |
| Material Ordering (Supplier Integration) | ✓ ABC Supply, QXO, SRS — genuine advantage | ✗ Not available — no supplier ordering |
| ESX Files for Xactimate | ✓ Available — $23/bundle with report | ✗ Not available |
| Roofr’s genuine advantages: direct material ordering with ABC Supply / QXO / SRS Roofhub, and ESX file generation for Xactimate insurance work. These are real product wins for storm damage contractors who rely on Xactimate workflows. | ||
Every comparison page on this site includes this section. Credibility requires honesty. Here is where Roofr genuinely outperforms QuoteIQ for roofing contractors.
Direct Material Ordering with Major Suppliers. Roofr integrates directly with ABC Supply, QXO, and SRS Roofhub for real-time material pricing and one-click ordering from inside the platform. QuoteIQ does not have supplier integrations. For contractors who order materials frequently, this is a genuine workflow advantage that saves phone calls and manual orders.
ESX Files for Xactimate. Roofr generates ESX files that upload directly into Xactimate for insurance restoration work. Contractors who handle storm damage claims through Xactimate benefit from this integration. QuoteIQ does not generate ESX files. This is a meaningful product advantage for insurance-focused roofers.
Roofing-Specific Measurement Data. Roofr reports include pitch, total squares, ridges, valleys, hips, rakes, eaves, flashing, and transitions — all specific to roof estimation. Their measurement reports are purpose-built for roofing. QuoteIQ’s MapMeasure Pro measures area and linear dimensions across all property types but does not generate roof-specific data like pitch or square counts.
Upload a photo. AI analyzes surface type, condition, and scope, then generates a market-accurate estimate for your local area. What used to take 20–30 minutes now takes under 5. Built-in upsell recommendations included.
Explore AI Estimator →
Built by contractors who run service businesses. Not by a tech startup that saw an opportunity in roofing measurements.
No long-term contract on Roofr. Cancel month-to-month. Here’s how to migrate in one afternoon.
Visit admin-quoteiq.web.app/register and select Elite. Full access to every feature from day one — no feature gates, no demo-only mode.
Export your contacts from Roofr (they support data export on all plans). Use QuoteIQ’s mass import to bring in homeowner names, addresses, phone numbers, and email addresses in one upload.
Set up your price book with line items for roof replacements, tear-offs, repairs, ridge cap installation, flashing, underlayment, gutter replacement, storm damage inspections, and maintenance plans. Add Options and Package estimate types for tiered roof quotes.
Turn on MapMeasure Pro for satellite roof measurement. Configure route optimization for your crew schedule. Set up InstaSchedule so homeowners can book storm damage inspections online. Enable Review Multiplier to auto-request reviews after completed jobs.
Log into Roofr → Settings → Subscriptions → cancel. No penalty, no contract. Send your first satellite-measured roof estimate from QuoteIQ the same day. Track every job from quote to payment in one login.
These are verified reviews from Roofr users on Capterra, G2, and Software Advice. Not cherry-picked — these represent common pain points that roofing contractors report when trying to use Roofr as a complete business platform.
“Somehow signed up for a $90 per month plan, that is useless by the way, and immediately tried to get customer service to cancel it to no avail. Plans started coming back as 2D garbage with no useable information and still charged to our account.”
Roofr user — Capterra, 2024 Billing & Support Issues“They continue to state that there is some sort of glitch in their system that will not allow credit card orders to come in from my clients. They string me along with statements that they will call me to resolve the issue and never do — 2 months of this.”
Roofr user — Software Advice, 2024 Payment Processing Failures“The restriction on the number of images we can upload to the file manager is frustrating and breaks the workflow. Some features like automations and SMS are only available on higher plans, which are a bit expensive for our small company.”
Roofr user — G2, 2025 Feature Limitations & Pricing“From estimates to project tracking, QuoteIQ keeps roofing businesses organized and professional with intuitive tools.”
Lawana Belen — App Store, Sep 2025
“Roofing projects feel stress-free with QuoteIQ handling estimates, follow-ups, and customer details all in one.”
TulaGriffisg — App Store, Sep 2025
“QuoteIQ helps roofing companies organize clients, estimates, and follow-ups, making business operations faster and more productive.”
Jacquie Luke — App Store, Aug 2025
QuoteIQ was built by home service business owners who know what roofing contractors need because they’ve run service businesses themselves.
20+ year pressure washing business owner, published author, and one of the most recognized educators in the home service industry. Graduate of The Citadel. Mike built QuoteIQ because he watched roofing contractors and home service pros struggle with the same software fragmentation he experienced — five apps to do what one platform should handle.
Serial entrepreneur and creator of Forever Self Employed, a YouTube channel helping people start and grow service businesses. Justin co-founded QuoteIQ to give contractors of all types — including roofers — a single platform that replaces the patchwork of tools most businesses duct-tape together.
Not every roofing contractor should switch. Here are the situations where Roofr may still be the better fit.
You rely on Xactimate and ESX files for insurance restoration. Roofr’s ESX file generation is a genuine product advantage for storm damage contractors who submit claims through Xactimate. QuoteIQ does not generate ESX files. If your workflow depends on Xactimate integration, Roofr delivers something QuoteIQ cannot.
You need direct supplier ordering through ABC Supply, QXO, or SRS. Roofr’s material ordering integration lets you order roofing materials directly from inside the platform with real-time supplier pricing. This is a real product advantage for contractors who order materials frequently. QuoteIQ does not have supplier ordering.
The bottom line: The reasons to stay on Roofr are specific to insurance restoration workflows and direct material ordering. Those are genuine product wins for Roofr. For everything else a roofing contractor needs — scheduling, routing, crew management, AI estimating, customer self-booking, business phone, inventory, marketing campaigns, and CRM — QuoteIQ delivers more at a lower price.
Yes. QuoteIQ Elite ($249.99/mo) includes satellite property measurement, AI estimating, route optimization, job costing, crew management, customer self-scheduling, inventory tracking, a dedicated business phone, and 30+ additional features that Roofr either charges extra for or does not offer. Roofr Scale with essential add-ons and measurement reports runs $1,006+/mo and still lacks many of those capabilities.
Yes. QuoteIQ’s MapMeasure Pro lets you measure properties from satellite imagery directly inside the estimate workflow. It measures area and linear dimensions for roofs, driveways, lawns, and house exteriors. The key difference: Roofr charges $13 per measurement report, while MapMeasure Pro is included in QuoteIQ Beginner ($74.99/mo) and above with no per-use fees. Note that Roofr’s reports include roofing-specific data like pitch, total squares, ridges, and valleys — MapMeasure Pro measures area dimensions but does not generate pitch or square counts.
Roofr Scale costs $349/mo. Add the Instant Estimator ($149/mo), Roofr Sites ($199/mo), SMS texting ($49/mo), and 20 measurement reports at $13 each ($260/mo), and the true monthly cost reaches $1,006+/mo. That total still does not include route optimization, AI autopilot, a business phone, inventory management, or customer self-scheduling — none of which Roofr offers at any price.
No. QuoteIQ does not generate ESX files. Roofr offers ESX file generation as a $23 bundle with each measurement report, which uploads directly into Xactimate for insurance restoration workflows. If your roofing business primarily handles storm damage claims through Xactimate, this is a genuine Roofr advantage. For contractors who handle mostly retail roof replacements and repairs, ESX files are not needed.
No. QuoteIQ does not have direct supplier ordering integrations. Roofr integrates with ABC Supply, QXO, and SRS Roofhub for real-time material pricing and one-click ordering from inside the platform. This is another genuine Roofr advantage for contractors who order materials frequently. QuoteIQ’s Inventory Management tracks materials across trucks, warehouses, and job sites, but does not connect to supplier ordering systems.
Yes. QuoteIQ Elite includes built-in route optimization that calculates the fastest sequence between tear-offs, repairs, inspections, and follow-up visits. Route Density Zones show where your jobs are clustered for smarter daily scheduling. Roofr has no route optimization feature at any price and no third-party integration for it.
Yes. QuoteIQ’s InstaSchedule lets homeowners self-book storm damage inspections, roof maintenance visits, and repair consultations 24/7 from your website without calling your office. Roofr does not offer customer self-scheduling at any price.
QuoteIQ includes AI Autopilot (35-tool natural language CRM control), AI Estimator (upload a photo, get a market-accurate estimate), AI Before/After Image Generator (create realistic preview images of completed roof work), Virtual Call Team (AI-powered call handling), and AI Text Generator — all included on every plan starting at $29.99/mo. Roofr has no AI features beyond their Instant Estimator, which is a $149/mo add-on.
A 5-person roofing crew on Roofr Scale ($349/mo) with Instant Estimator ($149/mo), SMS ($49/mo), and 20 reports/month ($260/mo) pays $807+/mo minimum — before the AI website builder. The same crew on QuoteIQ Elite ($249.99/mo) gets satellite measurement, AI estimating, route optimization, job costing, inventory management, employee management, a business phone, customer self-scheduling, and mass campaigns — all included. That’s a savings of $557+/mo or $6,684+/yr.
Yes. QuoteIQ has native iOS and Android apps rated 4.7 stars across 4,100+ reviews. Create estimates on-site, measure properties with MapMeasure Pro, take before/after photos with QuoteIQ Cam, track time for job costing, manage your schedule, and communicate with customers — all from your phone. Roofr does not have a dedicated mobile app; it operates through a mobile-optimized browser experience, which users report can feel clunky for managing large projects.
No. Roofr supports data export on all plans and has no long-term contracts. You can export your contacts, cancel month-to-month, and import your customer list into QuoteIQ in under 30 minutes. QuoteIQ’s 14-day free trial gives you full access to every Elite feature so you can test the entire platform before committing.
QuoteIQ handles every roofing job type: full roof replacements, tear-offs, roof repairs, ridge cap installation, flashing work, underlayment replacement, gutter installation and replacement, storm damage inspections, insurance restoration, roof maintenance plans, skylight installation, and commercial flat roof work. The price book, scheduling, and job costing systems are all customizable for your specific roofing services.
Satellite measurement. AI estimating. Route optimization. Job costing. Crew management. Customer self-scheduling. Business phone. Inventory tracking. Mass campaigns. Review automation. Pipelines CRM. All included — $249.99/mo.
Estimates
Create and send professional estimates.
Invoicing
Send, track and collect invoices.
QuoteIQ Cam
Capture and document every job with ease.
Scheduling
Schedule jobs to your calendar in seconds.
Inspection Forms
Create and complete inspection reports.
MapMeasure Pro
Measure and price properties instantly.
Business Analytics
Real-time insight into your performance.
EmployeeHub
Assign, schedule & pay employees.
Virtual Call Team
Never miss a call with 24/7 AJ, assistant.
ClientHub
Send and keep messages inside QuoteIQ.
InstaQuote
Allow customers to create estimates themselves.
InstaSchedule
Let clients schedule appointments themselves.
Facebook User Group
Connect with and get advice from other QuoteIQ users.
Competitor Comparisons
See how QuoteIQ compares to it’s top competitors.
QuoteIQ Partners
Work with trusted partners that support your growth.
Earn 40% commissions by sharing QuoteIQ with others.
Press & Media
Brand assets and coverage about QuoteIQ’s journey.
