Roofr Scale costs $349/month — then charges $13 per measurement report, $49/month for texting, and offers zero AI tools, no mobile app, and no employee management at any price. QuoteIQ Elite is $299/month. Everything included. Unlimited measurements. One login.
Roofr built a strong satellite measurement and proposal tool for residential reroofing. For a roof coating company running silicone, acrylic, or elastomeric applications across commercial flat roofs, warehouse complexes, and multi-unit residential buildings, the gaps appear the moment you try to manage anything beyond the initial proposal — scheduling coating crews across multiple job sites, tracking moisture survey equipment and coating inventory, routing trucks between spray foam applications and cool roof installations, or letting property managers self-schedule warranty inspections.
Every measurement report on Roofr costs $13 on paid plans or $19 on the free tier. A roof coating company quoting 20 commercial roofs per month spends $260–$380 in measurement fees alone — on top of the $349/month Scale subscription. Texting customers is another $49/month add-on. There is no mobile app (the number-one complaint across verified Capterra reviews), no employee management, no GPS tracking, no route optimization, no review automation, and no AI capabilities on any plan at any price.
This page compares what a roof coating operation actually pays on Roofr versus what QuoteIQ Elite delivers for $299/month — including unlimited satellite measurements, crew management, route optimization, AI estimating, and a dedicated business phone line. All Roofr pricing cited below was verified from Roofr’s March 2026 pricing restructure, Capterra, and third-party review sources as of June 2026.
Roofr Scale ($349/mo) is their top published tier for growing teams. Here’s what it takes to match the features QuoteIQ Elite includes natively — using verified monthly pricing from each third-party tool as of June 2026.
Still missing AI, employee management, review automation, mass campaigns, inventory, customer self-scheduling
Features Roofr cannot add at any price: AI Autopilot (35-tool natural language CRM control), AI Estimator (photo-based quoting), Before/After AI Image Generator, Virtual Call Team (24/7 AI phone answering), employee management, GPS tracking, time tracking, route optimization, route density zones, dispatching, inventory management, review automation, mass campaigns, customer self-scheduling, and in-app calling. Roofr has zero AI capabilities on any plan.
Matching QuoteIQ Elite’s features on Roofr requires 6+ third-party subscriptions totaling $1,027+/month — and you still cannot replicate AI Autopilot, employee management, customer self-scheduling, review automation, or any AI features. QuoteIQ Elite is $299/month. Everything included. One login.
Roofr pricing sourced from their March 2026 restructure (roofr.com) and verified via Capterra, G2, and contractortoolstack.com as of June 2026. Roofr is not in QuoteIQ’s competitor database — all data below was web-researched and should be re-verified periodically.
| Feature | Roofr | QuoteIQ |
|---|---|---|
| Satellite Roof Measurement | ⚠ $13–$19/report (always per-report, never included) | ✓ MapMeasure Pro — unlimited, $0/use (Beginner and above) |
| Roof & Pitch Measurement | ✓ Included in reports (pitch detection, material calcs) | ✓ Roof & Pitch Measurement — all plans (IQ Credits) |
| Proposals & E-Signatures | ✓ Essentials and above ($249/mo). Starter: 5 lifetime cap. | ✓ Unlimited estimates + e-signatures (Beginner and above) |
| Tiered Good/Better/Best Pricing | ✓ Multi-option proposals on Essentials+ | ✓ Options Estimates — all plans |
| Customer Self-Quoting | ⚠ Instant Estimator — $149/mo add-on | ✓ InstaQuote — Elite and above |
| Customer Self-Scheduling | ✗ Not available at any price | ✓ InstaSchedule — Elite and above |
| Two-Way SMS / Texting | ⚠ Roofr Inbox — $49/mo add-on | ✓ ClientHub — Pro and above (included) |
| Business Phone + In-App Calling | ✗ No calling capability at any price | ✓ ClientHub — Pro and above |
| Photo Documentation + Inspection Forms | ✗ No photo tools (requires CompanyCam, ~$19/user/mo) | ✓ QuoteIQ Cam — Beginner and above |
| Before/After AI Image Generator | ✗ Not available at any price | ✓ All plans (IQ Credits) |
| AI Estimator (Photo-Based Quoting) | ✗ Not available at any price | ✓ All plans (IQ Credits) |
| AI Autopilot (NL CRM Control) | ✗ Zero AI features on any plan | ✓ All plans — 35-tool voice/text control |
| AI Virtual Call Team (24/7 Answering) | ✗ Not available at any price | ✓ All plans (IQ Credits + per-minute) |
| Employee Management + GPS Tracking | ✗ Not available at any price | ✓ EmployeeHub — Elite and above |
| Time Tracking | ✗ Not available at any price | ✓ EmployeeHub — Elite and above |
| Route Optimization + Route Density | ✗ Not available at any price | ✓ Elite and above |
| Inventory Management | ✗ Not available at any price | ✓ Elite and above |
| Review Automation | ⚠ Basic automated review requests on paid plans | ✓ Review Multiplier — Beginner and above |
| Mass SMS/Email Campaigns | ✗ Not available at any price | ✓ Elite and above |
| Job Costing | ⚠ Limited job costing added 2025 | ✓ Pro and above |
| QuickBooks Online Integration | ⚠ Available but users report limited sync | ✓ Pro and above — full two-way sync |
| Supplier Material Ordering | ✓ ABC Supply, SRS Distribution, QXO integrations | ✗ No roofing supplier integrations |
| Native Mobile App (iOS + Android) | ✗ No mobile app — browser only (#1 user complaint) | ✓ 4.7/5 iOS · 4.5/5 Android |
| Multi-Industry Support (50+ trades) | ✗ Roofing only | ✓ 50+ industries supported |
| Honest acknowledgment: Roofr has genuine advantages in roofing-specific supplier integrations (ABC Supply, SRS Distribution, QXO), roofing material calculation accuracy, ESX Xactimate export ($10/report), and editable measurement reports. These are real product advantages for insurance restoration contractors. Roofr pricing verified from March 2026 restructure — re-verify at roofr.com. | ||
Roofr has built genuinely strong capabilities in the roofing-specific measurement-to-proposal-to-material-order pipeline. These advantages are real and worth acknowledging.
Upload a photo. AI analyzes surface type, condition, and scope, then generates a market-accurate estimate for your local area. What used to take 20–30 minutes now takes under 5. Built-in upsell recommendations included.
Explore AI Estimator →
From satellite measurement to final invoice — see every feature built for field service contractors.
Sign up at admin-quoteiq.web.app/register and choose any plan to trial. Full access to every feature for 14 days.
Export your Roofr contacts and proposals as CSV. Import into QuoteIQ’s CRM — property managers, general contractors, facility maintenance teams, and commercial building owners all transfer in one upload.
Create your service catalog — silicone roof coatings, acrylic coatings, elastomeric applications, SPF spray foam, cool roof installations, moisture surveys, warranty inspections, and roof restoration packages. Set per-square-foot rates, material multipliers, and good/better/best options.
Open MapMeasure Pro, enter the commercial property address, measure the roof area from satellite, and generate a coating estimate without leaving your office. No $13-per-report fee. No waiting for report delivery. Unlimited use.
Add your coating crews to EmployeeHub, enable GPS tracking and route optimization, activate the Virtual Call Team for 24/7 answering, and turn on InstaSchedule so property managers can book warranty inspections and coating assessments themselves. Cancel Roofr when ready.
From verified reviews on Capterra and Software Advice.
“Not optimized for mobile use, price increased 50% after we started using it more regularly… Measurements are regularly incorrect, roof pitches are regularly incorrect (which is a big deal when the difference between 7/12 and 9/12 is $25 per square).”
Christopher S. · Owner · Construction, 11–50 employees Pain point: Accuracy + no mobile app + price increases“The fact that it lacks a mobile app. Was unable to download an app on either an apple or android device. The software must be used within a browser.”
Verified Reviewer · Software Advice Pain point: No mobile app“Almost all of our transactions have been on our iPhone even though they do not have an app and definitely are not optimized for mobile use.”
Verified Capterra Reviewer · Construction Pain point: Browser-only workflow on mobile4.7 stars across 4,100+ verified reviews on the App Store and Google Play.
“From estimates to invoices, QuoteIQ keeps my roofing business organized and running smoothly always.”
— Beals Susanne · App Store · Verified Review
“Roofing teams benefit from QuoteIQ’s intuitive CRM, keeping projects, clients, and payments perfectly organized daily.”
— StevenKeenev · App Store · Verified Review
“Organized leads, easy quoting, and tracking all in one clean platform. Couldn’t scale without it.”
— Verified Reviewer · App Store · Verified Review
Active contractor and content creator who built QuoteIQ from the field. Mike runs a service business and uses QuoteIQ daily — including MapMeasure Pro for remote roof measurements and the AI Estimator for commercial coating proposals. His direct experience with roofing and exterior services shaped QuoteIQ’s approach to satellite measurement and visual selling.
Justin brings the operational and technical vision that powers QuoteIQ’s AI features, inventory management, and route optimization — the exact capabilities roof coating companies need to run multi-crew operations from a single platform. His focus on eliminating per-report fees and add-on traps drives QuoteIQ’s all-inclusive pricing model.
Insurance restoration contractors who need Xactimate integration. If your entire business model is writing insurance scopes in Xactimate, Roofr’s Verisk-certified ESX export ($10/report) is a genuine workflow advantage QuoteIQ does not match. The measurement-to-Xactimate pipeline eliminates manual re-keying that costs hours per claim.
Reroofing contractors embedded in the ABC Supply / SRS / QXO material supply chain. If you order materials directly from proposals through Roofr’s native supplier integrations, that proposal-to-material-order pipeline is a real competitive advantage for reroofing operations. QuoteIQ does not have roofing material supplier connections.
These are genuine product advantages — not marketing wins. Roofr built real value in the roofing-specific measurement-to-material pipeline. But for roof coating companies that need a full-service CRM with crew management, route optimization, AI tools, a mobile app, and no per-report fees, QuoteIQ delivers more for less.
Yes. Every satellite measurement report costs $13 on paid plans or $19 on the free plan — regardless of your subscription tier. This is on top of your monthly subscription. A roof coating company quoting 20 commercial roofs per month pays $260–$380 in report fees alone. QuoteIQ’s MapMeasure Pro (Beginner plan, $74.99/mo) includes unlimited satellite measurements with $0 per-use fees.
No. Roofr has no native iOS or Android mobile app — it is browser-based only. This is the number-one complaint across verified reviews on Capterra, Software Advice, and GetApp. Roof coating crews work in the field, not at a desk. QuoteIQ’s mobile app is rated 4.7/5 on iOS (1,700+ reviews) and 4.5/5 on Android (1,070+ reviews).
No. Roofr has zero AI capabilities on any plan. No AI estimating from photos, no AI phone answering, no AI text generation, no natural language CRM control. Roofr’s “Instant Estimator” ($149/mo add-on) is rules-based automation using satellite data and templates — not AI. QuoteIQ includes AI Autopilot (35-tool voice/text CRM control), AI Virtual Call Team (24/7 answering), AI Estimator (photo-based), Before/After AI Image Generator, and AI Text Generator on every plan starting at $29.99/mo.
No. Roofr has no employee management, no GPS tracking, no time tracking, no crew scheduling, and no dispatching capabilities at any price on any plan. To manage coating crews on Roofr, you need separate subscriptions for FleetSharp or similar GPS (~$20/vehicle/mo), Clockify or similar time tracking (~$5.49/user/mo), and manual dispatch coordination. QuoteIQ Elite includes EmployeeHub with live GPS tracking, time tracking, team messaging, and dispatching for all crew members — no per-vehicle fees.
Two-way texting is a $49/month add-on called “Roofr Inbox.” Phone calling is not available at any price — Roofr has no calling capability on any plan. QuoteIQ’s ClientHub (Pro plan, $149.99/mo) includes a dedicated business phone number with two-way calling and texting — both included, no add-on needed.
No. Roofr has no route optimization, no route density zones, and no dispatching capabilities at any price. A roof coating company running multiple crews across commercial properties needs a separate routing tool like OptimoRoute (~$49/mo). QuoteIQ Elite includes Route Optimization with Route Density Zones and Dispatching — algorithm-calculated efficient daily routes for moisture surveys, coating applications, and warranty inspections.
No. Roofr has no inventory management system. While Roofr integrates with ABC Supply and SRS Distribution for material ordering, there is no capability to track coating product inventory across trucks, warehouses, or job sites. QuoteIQ Elite includes a 5-module Inventory Management system (Products, Locations, Suppliers, Orders, Transactions) for tracking silicone buckets, primers, fabric, spray foam canisters, and coating equipment across your entire operation.
Roofr Scale is $349/month. Add 20 measurements/month ($260), texting ($49), photo documentation via CompanyCam ($133 for 7 users), business phone via OpenPhone ($69 for 3 lines), GPS via FleetSharp ($80 for 4 vehicles), route optimization via OptimoRoute ($49), and time tracking via Clockify ($38). Total: approximately $1,027/month — and you still have no AI tools, no employee management dashboard, no review automation, no mass campaigns, no inventory tracking, and no customer self-scheduling. QuoteIQ Elite is $299/month with everything included.
No. QuoteIQ does not currently integrate with roofing material suppliers like ABC Supply, SRS Distribution, or QXO. This is a genuine Roofr advantage for reroofing contractors who order shingles and underlayment directly from proposals. For roof coating companies, material ordering is typically handled through specialty coating distributors rather than shingle suppliers, which reduces the relevance of this particular Roofr advantage.
Yes. All Roofr pricing cited on this page was verified from Roofr’s March 2026 pricing restructure (announced on their help center), cross-referenced with Capterra (101 reviews, 4.6/5 rating), G2 (5/5, 25+ reviews), contractortoolstack.com (April 2026 review), and roofingsoftwareguide.com (April 2026 review). Roofr is not in QuoteIQ’s internal competitor database, so all data was independently web-researched. This page is flagged for periodic re-verification as Roofr updates pricing and features.
No. Roofr has no customer self-scheduling capability at any price. Property managers must call or text to schedule coating assessments and warranty inspections. QuoteIQ’s InstaSchedule (Elite and above) lets property managers book directly to your calendar 24/7 — no phone tag, no back-and-forth scheduling emails. Especially valuable for roof coating companies managing ongoing warranty inspection schedules across multiple commercial properties.
No. Roofr is designed exclusively for roofing contractors. If your roof coating business also handles waterproofing, exterior painting, or commercial building maintenance, Roofr cannot manage those service lines. QuoteIQ supports 50+ industries, allowing you to manage roof coating, waterproofing, and related services from a single platform with a single price book and unified customer database.
QuoteIQ Elite at $299/month includes everything a roof coating company needs — satellite measurement, crew management, route optimization, AI estimating, customer self-scheduling, and a dedicated business phone. No per-report fees. No add-on traps. 14-day free trial on any plan.
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