Thryv is a marketing platform with basic scheduling bolted on — no route optimization, no satellite measurement, no real-time GPS, no 24/7 customer self-scheduling. And it starts at $199/mo per location with a mandatory $250 onboarding fee and a 6–18 month contract. QuoteIQ Elite is $299/mo — route optimization, MapMeasure Pro, live GPS crew tracking, InstaQuote, InstaSchedule, and Review Multiplier all included. Built by painting contractors’ peers, not a Yellow Pages spinoff.
A note on Thryv data: Thryv uses quote-based pricing and does not publish most prices publicly. All Thryv pricing and feature information on this page is compiled from publicly available reviews on Capterra, G2, SoftwareAdvice, Research.com, and Tekpon (March 2026). Actual Thryv pricing may vary based on sales negotiation, location count, bundled add-ons, and contract length. Contact Thryv directly for a current quote.
Thryv was built from the remains of the Yellow Pages. It started as a small-business marketing platform and later added scheduling, invoicing, and a CRM. It looks comprehensive on a sales call. Then you grow. You add a second crew. You start booking interior repaints, exterior jobs, cabinet refinishing, deck staining, commercial repaints, and HOA color consultations across the same week — and Thryv has no idea where your painters are, no way to sequence their day, and no tool to measure the property before you quote it.
Thryv is honest about what it is: an all-in-one marketing toolkit with CRM and scheduling attached. It manages online listings, social posts, reputation monitoring, email and SMS campaigns, and a basic booking calendar. For a solo painter handing out flyers at Home Depot, that checks the boxes. For a painting contractor running two trucks and a production crew, it doesn’t. Route optimization? Not built in. Satellite property measurement? Nothing. Real-time GPS crew tracking? Basic location tagging, nothing that dispatches your closest painter to the walk-in lead. True customer self-scheduling against a live calendar at 10 PM on a Saturday? Basic booking pages only — not full calendar logic.
QuoteIQ was built by painting-industry peers Mike Vidan and Justin Rogers, co-founders who came up in field service. We offer the same suite Thryv does for marketing — Review Multiplier, Mass Campaigns, AI Website Builder — plus everything Thryv can’t do: route optimization, route density zones, MapMeasure Pro for exterior surface measurement, live GPS crew tracking with no per-vehicle fee, InstaQuote for customer self-estimating, InstaSchedule for true 24/7 booking against your live calendar, AI Autopilot natural language CRM control, Before & After AI photos, AI Estimator, and a dedicated business phone via ClientHub. All in one login. All at $299/mo on Elite. See our painting business software page for the full feature breakdown.
Thryv publishes partial pricing and hides the rest behind a sales call. The numbers below come from publicly available reports (Capterra, Tekpon, Research.com, Zeeg pricing guides, March 2026). When they don’t match your quote, ask Thryv why.
For a 3-person painting crew — to approximate QuoteIQ Elite’s feature set
7 users — everything below included at one flat price
Still missing from the Thryv stack — at any price, with any integration: Customer self-quoting against a live calendar (InstaQuote), true 24/7 customer self-scheduling (InstaSchedule), AI Autopilot natural language CRM control, AI Smart Import, Route Density Zones, and native inventory management. Thryv’s CRM is a marketing CRM — not a field-service dispatch platform. No third-party app fills those gaps because Thryv wasn’t designed to be extended that way.
A 3-truck painting contractor running Thryv pays $642–$830/mo plus a $250 one-time onboarding fee plus a 6–18 month contract — and still cannot offer customers 24/7 online booking or instant online quoting against a live calendar. The same contractor on QuoteIQ Elite pays $299/mo, month-to-month, with every one of those tools native. That’s a minimum $343/mo saved, every month, with more features delivered.
All Thryv pricing and feature gap information is compiled from public third-party sources (Capterra, G2, Tekpon, SoftwareAdvice, Zeeg, Research.com) as of March 2026. Thryv does not publish most of its plan pricing on its website. Your actual quote from Thryv may differ. We recommend getting a written Thryv quote with all add-ons itemized before signing any contract.
Side by side on the tools painters actually use in the field.
| Feature | Thryv | QuoteIQ |
|---|---|---|
| Satellite property measurement Measure exterior walls and square footage before site visit | ✗ Not availableNo native feature. No integration in Thryv marketplace. | ✓ MapMeasure Pro includedElite and above — native |
| Route optimization Sequence a day’s painting jobs by drive time | ✗ Not availableNo native feature. External tool (~$199/mo) required. | ✓ IncludedBeginner and above — native |
| Route Density Zones Cluster jobs geographically for same-area routing | ✗ Not available | ✓ Elite and above |
| Real-time GPS crew tracking Live map showing where every painter is right now | ⚠ Basic onlyJob location tagging, not live crew tracking. FleetSharp or similar needed (~$29/vehicle/mo). | ✓ Included — EliteNo per-vehicle fee |
| Customer self-quoting Homeowner builds their own painting quote online | ✗ Not availableRequest-a-quote form only — a salesperson still has to reply. | ✓ InstaQuoteElite and above — native |
| Customer self-scheduling (24/7) Homeowner books a paint consultation at 11 PM against a live calendar | ⚠ Basic booking pageAppointment bookings only — not full live-calendar self-scheduling with crew routing. | ✓ InstaScheduleElite and above — native |
| AI natural language CRM control “Reschedule my 2pm paint job to Thursday” — by text or voice | ✗ Not availableAI review response only — no CRM control. | ✓ AI AutopilotAll plans — 35+ tools |
| Before/After AI photo generator Show the homeowner their house in the new color before they sign | ✗ Not availableExternal tool (~$20/mo) required | ✓ All plansIQ Credits |
| AI Estimator (photo-based) Snap a photo of the exterior, generate an estimate | ✗ Not available | ✓ Elite and above |
| Review Multiplier Automated 5-star review requests after job completion | ⚠ Marketing Center add-onReview response and aggregation — genuine strength of Thryv. Requires Marketing Center Plus ($199/mo additional) or bundled Kickstart plan ($623/mo). | ✓ Included — All plans |
| Dedicated business phone Inbound/outbound calling and texting from a work number | ⚠ Command Center Phone$20/seat/mo Plus tier, 300 mins included | ✓ ClientHub — Pro and above |
| Inventory management Track paint, rollers, drop cloths, sprayer parts | ✗ Not available | ✓ Elite and above |
| Job costing Actual labor + material vs estimate | ✗ Not available | ✓ All plans |
| QuickBooks Online sync | ✓ Yes | ✓ Yes |
| Online listings management Google Business Profile, Yelp, Bing citations | ✓ Included — Thryv strengthAcross 60+ directories | ⚠ Not nativeReview Multiplier handles review platforms; external tool for listings |
| Contract length | ⚠ 6-month minimumOften 12–18 month contracts. Early termination fees apply. | ✓ Month-to-monthCancel anytime |
| Pricing transparency | ⚠ Quote-basedMost pricing hidden — sales call required | ✓ PublishedAll 5 plans publicly priced |
Honest note: Thryv’s online listings management (Google, Yelp, 60+ directories) is a genuine strength and one reason painters partner with them — including through the Benjamin Moore contractor rewards program. QuoteIQ does not offer native multi-directory listings. If multi-directory local-SEO citation management is your single biggest pain point and you’re willing to pay a 6–18 month contract for it, that’s a real reason to consider Thryv. If you need field-service operations tools, it isn’t.
Being straightforward about the places Thryv genuinely beats a field-service CRM.
A 3-minute walkthrough from quote-to-review for a painting contractor.
Most painting contractors migrate in under a week. Start your free trial today and we’ll handle the heavy lifting.
Register at admin-quoteiq.web.app/register. You get full access to every feature — MapMeasure Pro, InstaQuote, Route Optimization, Review Multiplier — for 14 days.
Request a CSV export of your client list, job history, and invoices from Thryv support. If Thryv makes export difficult, our onboarding team will walk you through it.
Upload the CSV. QuoteIQ’s AI Smart Import automatically maps your clients, property addresses, project history, and service notes — no manual field mapping, no data entry weekend.
Configure your services at your rates: interior room repaint, exterior siding, trim and fascia, cabinet refinishing, deck staining, epoxy garage floor, commercial office repaint, HOA color-consult, and any add-ons (caulk, primer, two-tone, high-ceiling surcharge).
Route your first painting week, fire off InstaQuote links to warm leads, turn on InstaSchedule so homeowners can book consultations 24/7, and let Review Multiplier start collecting 5-star Google reviews automatically.
Verified reviews from Capterra, G2, and SoftwareAdvice — not cherry-picked, not edited.
“Some reviewers report payment delays, unclear billing, limited integrations, and difficulty managing subscriptions or refunds.”
Capterra Editorial Summary · Thryv Review, 2026
“Starting at $199/month is expensive for very small businesses. Long-term contracts (12-18 months) make it hard to test without commitment.”
Softabase Editorial Review · February 2026
“CRM is basic compared to sales-focused tools. There’s no pipeline visualization or deal forecasting. The interface can feel cluttered with so many features crammed together.”
Softabase Thryv Review · 2026
Source: Capterra verified reviews, Softabase editorial review (February 2026), Research.com Thryv review (January 2026). Individual experiences vary.
4.7 stars · 4,100+ reviews across the App Store, Google Play, and Google Business Profile.
“The map measure pro function has made it very easy to close deals and accurately quote jobs.”
— Ashad siddiqui 123 · App Store · Verified Review
“InstaQuote and InstaSchedule are a game changer for any business that is serious about scaling to the next level!”
— Mavidan · App Store · Verified Review
“Review Multiplier automates five-star review requests post-payment. Clients leave reviews without being asked, boosting reputation and trust effortlessly.”
— elwandalipscomby · App Store · Verified Review
QuoteIQ wasn’t built by a directory-business spinoff or a SaaS accelerator. It was built by the operators who needed it.
Mike ran a field service operation before building QuoteIQ. He speaks the painting contractor’s language: the cost of an hour of crew drive time, the margin hit from a sloppy exterior measurement, the deal you close because the homeowner could pick her color and book the consult at 11 PM on Sunday. Every feature in this platform traces back to a contractor’s real complaint, not a product roadmap meeting.
Read Mike’s insights →Justin leads the product side of QuoteIQ with a contractor’s bias toward shipping working tools over shipping demos. The AI Autopilot, AI Estimator, and InstaQuote engines ship the way they do because Justin knows what happens when a painter closes a deal on the porch versus three follow-ups later. Field-service reality, not marketing theater.
Read Justin’s insights →We’re not going to tell you Thryv is wrong for everyone. Here’s the honest shortlist.
The reasons to stay on Thryv are real — but they’re marketing and onboarding advantages, not field-service product advantages. If you’re running crews, quoting exterior repaints, routing between jobs, and losing weekend leads because your calendar isn’t actually bookable at 11 PM — Thryv is the wrong tool. QuoteIQ was built for that job.
Straight answers to the questions painting contractors ask us every week.
Thryv uses quote-based pricing and does not publish most prices publicly. Based on public third-party reports (Capterra, Research.com, Tekpon, March 2026), Thryv Business Center Plus starts around $199/mo per location, Professional around $349/mo, and Unlimited around $499/mo. Bundled plans that combine Business Center, Marketing Center, and Command Center — Kickstart, Ignite, and Accelerate — range from $623/mo to $1,133/mo. Add a $250 one-time onboarding fee on every plan, plus a 6-month minimum commitment (often extended to 12 or 18 months). Thryv’s Workforce Center add-on for payroll and time tracking runs $49/mo base + $7 per active staff member. Get a written Thryv quote before committing — actual pricing varies by sales negotiation and location count.
No. Thryv’s scheduling calendar can show GPS directions to the next stop, but there is no multi-stop route optimization, no route density zones, and no live crew tracking. Painting contractors running two trucks typically pay for a standalone tool like Route4Me or OptimoRoute (approximately $199/mo for three drivers) on top of Thryv — and those tools don’t sync back into Thryv’s CRM. QuoteIQ Elite includes full route optimization, route density zones, and live GPS crew tracking natively at $299/mo total.
No. Thryv has no satellite or street-view property measurement tool, and no integration that provides one. Painting contractors quoting exterior repaints on Thryv either drive out and hand-measure, guess from photos, or pay for a standalone subscription to GoiLawn ($67–$255/mo). QuoteIQ’s MapMeasure Pro is included on Elite and above — draw exterior walls, trim, eaves, and get accurate square footage without leaving the office.
Partially. Thryv has an online booking form that accepts appointment requests, but it’s not a true self-scheduling engine against a live crew calendar with drive-time routing. It’s closer to a request form than an instant live-calendar booking. A homeowner asking for a paint consult at 11 PM on Saturday may get a confirmation screen, but the actual slot isn’t committed until an advisor confirms. QuoteIQ’s InstaSchedule (Elite and above) lets the homeowner pick an open slot on your live calendar and book it instantly — with route-awareness, so the slot picked is one your crew can actually reach.
Thryv markets itself to painting contractors — it’s even an official Benjamin Moore business app. But the product was originally built for local service businesses broadly (dentists, salons, law firms, landscapers, plumbers, painters) from a marketing and reputation-management angle. It’s not field-service-native. That’s why it lacks route optimization, crew GPS, property measurement, AI Estimators, and customer self-quoting — features painting contractors with two or more crews increasingly depend on. QuoteIQ was built for field-service trades specifically, including painting, by contractors’ peers.
Thryv requires a 6-month minimum commitment at signup, which auto-renews month-to-month after. However, publicly reported experiences on SoftwareAdvice, Softabase, and SchedulingKit indicate that Thryv frequently sells 12- and 18-month contracts with early termination fees. Review the contract carefully before signing — particularly the renewal, cancellation, and pricing-increase clauses. QuoteIQ is month-to-month on every plan. Cancel anytime, no early termination fees, no auto-renewing long-term commitment.
Both platforms support QuickBooks Online sync. Neither supports QuickBooks Desktop natively. If you run QuickBooks Desktop for your painting business, that’s a separate integration question with both platforms — we’d recommend asking directly before migrating.
Honestly, Thryv’s multi-platform reputation monitoring (aggregating Google, Yelp, Facebook reviews in one dashboard) is more mature than QuoteIQ’s. That’s Thryv’s original product category. What QuoteIQ does better is the outbound side — automated 5-star review requests after job completion, routed to Google where it matters most. Review Multiplier is included on every QuoteIQ plan. Thryv’s reputation module requires Marketing Center ($199/mo additional to Business Center) or a bundled plan starting at $623/mo. For painting contractors whose main goal is generating more Google reviews fast, QuoteIQ wins. For contractors doing large-scale reputation management across 5+ review platforms, Thryv is stronger.
Thryv has AI-assisted review response (drafting replies to online reviews). That’s the extent of their AI toolset as of March 2026. QuoteIQ includes AI Autopilot (natural language CRM control — “reschedule my 2pm Garcia repaint to Thursday” from your phone), AI Estimator (photo-based exterior paint estimates), AI Smart Import (auto-mapping CSV data during migration), Before & After AI Photos (show a homeowner their house in a new color before they sign), and AI-drafted text and email responses. Across every plan.
Thryv does not offer a publicly available free trial — a sales call and demo are required first, and a 6-month contract is required to start. Thryv’s Command Center has a limited free tier (5 users, 3 communication channels, 60 minutes of calls) that is separate from the Business Center and doesn’t include CRM, scheduling, or marketing features. QuoteIQ offers a 14-day free trial on every plan — full feature access from day one, no sales call required. Start at admin-quoteiq.web.app/register.
Any service you charge for. Typical painting contractor services: interior room repaint, whole-house interior, ceiling-only, accent wall, trim and fascia, exterior siding, cabinet refinishing, deck staining or painting, epoxy garage floor, commercial office repaint, HOA color-consult, new construction paint, fence staining, and surcharges for high ceilings, two-tone, heavy prep, or lead abatement. Build it once, price it once, and InstaQuote will let homeowners configure their own estimate against those exact line items.
QuoteIQ does not have a native integration with Benjamin Moore’s Contractor Rewards program or Sherwin-Williams’ contractor portal. If that rewards-redemption discount is core to your business economics, Thryv’s Benjamin Moore partnership is a genuine advantage and a legitimate reason to keep that subscription separately. QuoteIQ handles the field-service operations side (quoting, scheduling, dispatching, invoicing, reviews) regardless of which paint supplier you use.
QuoteIQ Elite is $299/mo. Route optimization, MapMeasure Pro, live GPS, InstaQuote, InstaSchedule, Review Multiplier, AI Autopilot, Before & After AI Photos, ClientHub dedicated phone — all included. Month-to-month. Cancel anytime.
Estimates
Create and send professional estimates.
Invoicing
Send, track and collect invoices.
QuoteIQ Cam
Capture and document every job with ease.
Scheduling
Schedule jobs to your calendar in seconds.
Inspection Forms
Create and complete inspection reports.
MapMeasure Pro
Measure and price properties instantly.
Business Analytics
Real-time insight into your performance.
EmployeeHub
Assign, schedule & pay employees.
Virtual Call Team
Never miss a call with 24/7 AJ, assistant.
ClientHub
Send and keep messages inside QuoteIQ.
InstaQuote
Allow customers to create estimates themselves.
InstaSchedule
Let clients schedule appointments themselves.
Facebook User Group
Connect with and get advice from other QuoteIQ users.
Competitor Comparisons
See how QuoteIQ compares to it’s top competitors.
QuoteIQ Partners
Work with trusted partners that support your growth.
Earn 40% commissions by sharing QuoteIQ with others.
Press & Media
Brand assets and coverage about QuoteIQ’s journey.
