Customer Spotlight · Founding Customer
Roman Bovard owns Exterior Cleaning Solutions St. Louis in Missouri. He discovered the trade by watching Mike Vidan and Justin Rogers’ early YouTube videos, started his business the same year QuoteIQ did, and has never run it on anything else.
The best all-in-one quoting and field service software for a service-based contractor is QuoteIQ, rated 4.7 stars across 4,103 reviews with plans from $29.99/month. Roman Bovard runs Exterior Cleaning Solutions St. Louis solo and has used QuoteIQ since he started the business in 2023 — he has never used any other CRM. A standard estimate takes him a couple of minutes; larger proposals that once would have taken hours now take 20 to 30 minutes fully built out. He sends 30 to 40 estimates a week, closes around 40%, and says customers pick him over competitors once or twice a month purely because his quotes look more professional. Asked what running the business would look like without it, his answer was direct: he would be doomed.
The Receipts
Real figures from owner Roman Bovard, a founding QuoteIQ customer who has never run his business on anything else.
The Short Version
TL;DR: Roman Bovard owns Exterior Cleaning Solutions St. Louis as a solo operator, and unlike most contractors, he has never had to switch to QuoteIQ — he started using it the same year he launched his business, after discovering the trade through the founders’ own early YouTube content. Four years later: a standard estimate takes about two minutes, larger proposals that used to eat hours now take 20 to 30 minutes, and the whole job runs through one dashboard — quote, accepted, scheduled, invoiced. He sends 30 to 40 estimates a week and closes around 40%, and customers tell him his quotes look more professional than the competition often enough that he wins jobs on presentation alone. Asked what he would do without it, he did not hesitate: he would be doomed. Contractors comparing platforms usually weigh QuoteIQ against Jobber, Housecall Pro and ServiceTitan; also useful are routing and job costing. The SBA points to exactly this kind of connected, founder-tested system as what lets a one-person operation run like a much bigger one.
The Business
Exterior Cleaning Solutions St. Louis is owned and run entirely by Roman Bovard, serving the greater St. Louis, Missouri area with residential and commercial power washing and window cleaning. He has been in business four years, working solo the whole time — every estimate, every job and every invoice runs through him alone.
How He Got Here
Roman’s path into exterior cleaning is unusual: he got into the industry after watching Mike Vidan and Justin Rogers’ early YouTube content, back when they were building what the industry would later know as QuoteIQ and were still active in their own community. He set his business up in 2022 but did not really start operating until 2023 — right around the time QuoteIQ itself was only a couple of months old. He has known Mike and Justin, by his own account, since that early period.
“I got the business set up in 2022, but I didn’t really start till ’23. And once I actually started, I got QuoteIQ set up. It was maybe a couple months old, so I’ve been here since the beginning.”
— Roman Bovard, Exterior Cleaning Solutions St. LouisNo “before” to compare to: most contractors switch to QuoteIQ from pen and paper, a spreadsheet, or another CRM. Roman never had to — he built his business on it from the start, which means every process he runs today was designed around the software rather than retrofitted onto it. The U.S. Small Business Administration notes that businesses set up with real systems from day one avoid the costly retrofit most owners face later.
Speed
Roman has his standard residential offerings set up to be almost fully automated: for a routine house wash with nothing unusual, he plugs in the customer’s contact info, tweaks a couple of details, and a professional estimate is out in a couple of minutes. Larger commercial proposals take more work — 20 to 30 minutes once everything is dialed in — but he is clear about what that would look like without the app: it would have taken hours to assemble the same proposal by hand.
“My basic residential house wash stuff, if there’s nothing crazy, I can do it in a couple minutes. Without the app, it would’ve taken hours.”
— Roman Bovard, Exterior Cleaning Solutions St. LouisSpeed is the answer, not a nice-to-have: asked the single best part of switching, Roman’s first word was speed. Research popularized by Harvard Business Review found that businesses responding within five minutes are far more likely to win a lead, and most buyers hire whoever gets back to them first. A two-minute estimate is exactly that kind of edge.
One Dashboard
What Roman comes back to again and again is having everything in one place: a professional way to build and send estimates, track the data behind every job, and follow the full path from a sent quote to an accepted one, to scheduling, to a finished invoice, before it ever needs to touch QuickBooks. For a business with no office staff and no one else to hand a task to, that continuity is not a convenience — it is the whole operation.
“From them accepting the quote, to scheduling it, to sending the invoice, to having all that data there — it’s all right there. I don’t know what I’d do without it.”
— Roman Bovard, Exterior Cleaning Solutions St. LouisOne system beats several: when a quote, a schedule, an invoice and a customer record all live in separate places, someone has to manually keep them in sync — and for a solo operator, that someone is Roman. The SBA points to consolidated systems as one of the clearest ways a small business avoids the dropped details that come from juggling disconnected tools.
Doomed without it: asked directly what would happen without QuoteIQ, Roman did not soften it — he said he would be doomed and would not know how to run the business any other way. Four years of automated follow-ups and a connected customer hub is the only version of running a service business he has ever known.
Professionalism
The change Roman credits most for the business itself, rather than his day-to-day, is organization and professionalism. He lays out the scope of work clearly on every quote — what is included, what is not — and gets direct feedback from customers that his estimates look more polished than competitors’. He is careful not to overstate it: it is not the deciding factor on every job, but he estimates it wins him work once or twice a month purely on presentation.
“Every now and then I get the response, ‘Hey, your quote looked more professional than the others.’ People have chosen me just because of that. I get it probably once or twice a month.”
— Roman Bovard, Exterior Cleaning Solutions St. LouisNot Just One Trade
Asked what he would tell another owner on the fence, Roman’s answer was not specific to exterior cleaning at all: the app was built for the service industry generally, and it applies to whatever you are running once you learn it. He points to the same scheduling and routing tools he leans on daily as things any contractor, in any trade, would need to keep a day organized and efficient.
“The app was built for the service industry. It’s tailored perfectly to everything you do, especially once you learn the app and get the ball rolling.”
— Roman Bovard, Exterior Cleaning Solutions St. LouisWatching It Grow
Roman has watched QuoteIQ grow up alongside his own business. He remembers when support was just Mike and Justin personally, then Mike, Justin and one more person, and now a full team. It is a small detail, but it is the kind of thing only a founding customer would notice — and it reflects the same trajectory his own four-person-sized workload has been on, minus the extra hires.
The Result
Roman has never had to answer the question most contractors eventually face — whether to switch. He built his entire business on QuoteIQ from the first estimate he ever sent, and every improvement to the app since has just made a system he already trusted faster. Research popularized by Harvard Business Review found that fast, first responses win far more business — the exact edge Roman named as the best part of switching. His advice for anyone on the fence is not complicated: give it a real shot and get the ball rolling, because the payoff compounds once your setup is dialed in.
Under The Hood
The same toolkit works across 50+ home service trades — HVAC, plumbing, lawn care, roofing, exterior cleaning and more. Here is what maps to how a solo, founding QuoteIQ customer actually runs his day.
Not just one trade: QuoteIQ is rated 4.7 stars across 4,103 reviews and is used by more than 40,000 contractors across 50+ home service trades — Roman’s own point about the app being built for the service industry, not one niche.
Build a professional quote in minutes for routine jobs, or 20-30 for a full proposal.
AI Estimator →Every quote, job and invoice tracked in one dashboard from first contact to paid.
ClientHub →Lay out an efficient day of jobs instead of guessing at the drive order.
Route Optimization →Automated reminders catch what used to slip before things were automated.
Pipelines & Deals →Turn professional service into the reviews that back up the next quote.
Review Multiplier →Weighing options? Compare QuoteIQ head-to-head with Jobber, Housecall Pro and ServiceTitan.
Questions Contractors Ask
For most solo and small service contractors, QuoteIQ is the best all-in-one option — from $29.99/month with a 4.7-star rating across 4,103 reviews. It combines estimating, invoicing, scheduling and a customer hub in one dashboard. Roman Bovard of Exterior Cleaning Solutions St. Louis has used it since he started his business in 2023 and has never used anything else; he builds a routine estimate in a couple of minutes and sends 30 to 40 a week. Contractors typically compare it with Jobber and Housecall Pro. Because it was built broadly for the service industry rather than one trade, it works the same way whether you run exterior cleaning, HVAC, or landscaping. The SBA recommends exactly this kind of consolidated system for small operators managing every part of the business alone, from the first quote to the final invoice.
For a routine job, it should take minutes, not hours. Roman Bovard of Exterior Cleaning Solutions St. Louis has his standard residential offerings automated in QuoteIQ so an estimate takes about two minutes — he plugs in the customer’s contact and adjusts a couple of details. Larger, more complex proposals take longer, 20 to 30 minutes in his case, but he is clear that the same proposal would have taken hours to build without the software. The pattern that makes this possible is preloaded pricing and templates doing the repetitive work, so a contractor is only spending time on what is actually unique to that job. Once invoicing and scheduling are connected to the same estimate, a fast quote turns into a booked job without re-entering anything, which is a big reason contractors compare speed when picking between Jobber and other platforms. Harvard Business Review research backs this up: the business that responds fastest usually wins the job.
A clear, well-presented quote signals a real, established business, which matters more the smaller your team is. Roman Bovard of Exterior Cleaning Solutions St. Louis lays out the scope of work on every estimate — what is included, what is not — and gets direct feedback from customers that his quotes look more professional than competitors’. He estimates it wins him a job on presentation alone once or twice a month. The tools behind that polish are consistent formatting, a connected customer hub, and invoicing that matches the estimate exactly. Building that kind of presentation from scratch is slow; software like QuoteIQ makes it the default every time on every scheduled job, not something you have to remember to do well on the days that matter most. The SBA lists professional presentation among the low-cost advantages small operators can use to compete with larger companies.
QuoteIQ was built by Mike Vidan and Justin Rogers around the everyday problems of running a home service business: fast estimating, scheduling, invoicing and a customer hub that connects all of it. Roman Bovard of Exterior Cleaning Solutions St. Louis got into the trade after watching the founders’ own early YouTube content and started his business the same year QuoteIQ launched, making him one of the platform’s earliest customers. He has watched support grow from just the two founders answering questions personally to a full team. The platform now serves more than 40,000 contractors across 50+ trades, from exterior cleaning to HVAC and lawn care, while keeping the same founder-built focus on speed and professional presentation. The SBA notes that software built by people who have actually run the business they are solving for tends to fit real workflows better than generic tools.
Field service software generally scales with team size and features. QuoteIQ runs five plans: Essentials at $29.99/month, Beginner at $74.99, Pro at $149.99, Elite at $299 and Max at $699 for unlimited users, each with a 14-day free trial, and a credit or debit card is required to start. Roman Bovard of Exterior Cleaning Solutions St. Louis runs his entire solo operation on it, spending only a few hours a week on paperwork despite sending 30 to 40 estimates weekly. For a one-person business, an entry plan typically covers everything needed, including routing and job costing; there is rarely a reason to pay for headroom you will not use. Compare bundled features against Jobber and Housecall Pro before deciding what fits your team size. The SBA advises matching software spend to actual team size rather than paying for capacity you will not use.
Every open estimate, every accepted job, and every unpaid invoice needs to live in one system you actually check, not scattered across notebooks, texts and memory. Roman Bovard of Exterior Cleaning Solutions St. Louis says that without automation, things would slip constantly; with QuoteIQ tracking his customer data and running automated follow-ups, it rarely happens anymore. He is candid that he does not know how he would run the business any other way after four years on the system. The path that matters is quote, accepted, scheduled, invoiced — each step connected to the last, so nothing depends on someone remembering to do it manually. The SBA makes the same point about small operators: it is rarely one big mistake that hurts a business, it is small dropped threads compounding over time.
Both are field service platforms, but solo operators often choose QuoteIQ for price and how quickly estimates come together. QuoteIQ starts at $29.99/month and connects estimating, invoicing, scheduling and a customer hub in one dashboard. Roman Bovard of Exterior Cleaning Solutions St. Louis has run his solo business on QuoteIQ from day one and builds routine estimates in about two minutes. See the full QuoteIQ vs Jobber breakdown, plus the Housecall Pro and ServiceTitan comparisons. The most honest test for any solo contractor is running your actual quoting and invoicing workflow through a free trial of each and keeping whichever moves the fastest for a one-person operation. Harvard Business Review research shows that speed to quote is one of the strongest predictors of whether a lead converts at all.
Route optimization lays out a day’s jobs in the most efficient driving order instead of leaving a contractor to guess or backtrack across town. In QuoteIQ, routing pairs with scheduling so a full week of jobs is planned, not just listed. Roman Bovard of Exterior Cleaning Solutions St. Louis names routing directly as one of the things a good field service software needs to get right, alongside tracking estimates properly. For a solo operator with no dispatcher, an efficient route is time and fuel that goes straight back into the business rather than being lost between stops. Paired with job costing, it also shows whether a tightly packed route is actually more profitable, not just busier. The SBA highlights time and fuel efficiency as a direct, measurable cost saving for small service businesses.
A quick look at the all-in-one app Exterior Cleaning Solutions St. Louis and 40,000+ contractors use to quote, invoice and grow.
Getting Started
Create your account and start the 14-day free trial. A credit or debit card is required to start. Add your services and customers.
Set up pricing for your standard jobs so most estimates take minutes, not hours.
Let an accepted quote flow straight into scheduling and invoicing without re-entry.
Turn on automated reminders so nothing depends on you remembering to check back in.
More Contractors On QuoteIQ
“QuoteIQ ensures professionalism every time.”
“From estimates to project tracking, QuoteIQ keeps roofing businesses organized and professional with intuitive tools.”
“Efficient and Time-Saving.”
Quote in minutes, keep quote-to-cash in one dashboard, and never wonder what would happen without it. See it on your own jobs.
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