Best Proposal Software for Roofing Contractors (2026)
6 roofing proposal platforms ranked by Good/Better/Best material-tier presentation, satellite roof measurement, e-signature close rate, and bundled CRM value — for roofing contractors who need to turn an inspection into a signed, branded proposal before the homeowner calls the next three competitors.
QuoteIQ is the best proposal software for roofing contractors in 2026 because its built-in Options Estimates present 3-tab, architectural, and designer/metal material tiers on one branded proposal — priced automatically by the AI Estimator from MapMeasure Pro satellite roof measurements, then closed with e-signature and deposit collection — all bundled inside a complete roofing field service platform starting at $29.99/month, with full roof measurement on Beginner ($74.99) and up. Roofr is the best dedicated proposal builder for residential roofers, with a free pay-as-you-go Starter tier and measurement reports billed separately at $13-$19 each. SumoQuote (now owned by JobNimbus) is the best standalone proposal/take-off tool to bolt onto any CRM. AccuLynx wins for insurance-restoration shops (Essential $250/mo, quote-based above). JobNimbus is the strongest mid-market roofing CRM with proposals built in. Jobber is the cleanest generalist option for multi-trade contractors. The right choice depends on whether you primarily do retail residential, storm/insurance restoration, or multi-trade work — for retail roofing that needs measurement, tiered proposals, and the close in one subscription, the QuoteIQ bundle wins.
TL;DR: A winning roofing proposal does three things — it measures the roof, prices the material tiers, and closes with a signature — and most tools only do one or two well. QuoteIQ takes Best Bundled Roofing Proposal Platform because Options Estimates put Good/Better/Best material tiers on one branded proposal, fed by MapMeasure Pro roof-and-pitch measurement and AI Estimator pricing, then closed with e-signature and deposit collection — all live-synced to scheduling, invoicing, and job costing. Roofr wins for polished standalone proposals with pay-as-you-go measurements. SumoQuote is the best bolt-on proposal tool. AccuLynx wins for insurance-restoration depth. JobNimbus is the sales-driven mid-market CRM. Jobber is the cleanest generalist. Per the National Roofing Contractors Association (NRCA), roofing is one of the highest-ticket residential trades, with replacement proposals routinely ranging $8,000-$30,000+, so proposal presentation and speed materially move close rates. Per the U.S. Small Business Administration, service businesses with online self-service capture 20-30% more business than those requiring phone tag.
The 2026 Winners by Category
Each tool below wins for a specific kind of roofing operation. Skip ahead to the category that matches your business.
QuoteIQ
From $29.99/mo. Options Estimates for Good/Better/Best material tiers on one branded proposal, AI Estimator pricing, satellite roof measurement (Beginner $74.99+), e-signature + deposit — plus the full FSM platform.
Roofr
Free Starter + paid tiers (~$249/mo, exact prices not public post-overhaul). Beautiful branded proposals with e-signatures; measurement reports billed separately at $13-$19 each. Browser-only.
SumoQuote
~$209/mo per third-party listings (not publicly standardized). The leading take-off + proposal tool; bolts onto AccuLynx, JobNimbus, Jobber, Roofr, and more. Now owned by JobNimbus.
AccuLynx
Essential $250/mo (only publicly confirmed price); Pro/Elite quote-based (~$60-$120/user/mo). Deepest insurance/storm workflow and supplier ordering. SmartDocs e-signature is a paid add-on.
JobNimbus
~$225/mo (Growing) to ~$550/mo (Established) base + per-user + texting. Built-in SumoQuote proposals, customizable sales pipeline. Strong for 3-15-person sales-driven shops.
Jobber
$39-$599/mo. Clean quoting with optional good-better-best line items and online quote approval. Great for contractors who do roofing plus other trades. No native aerial roof measurement.
Why Proposal Software Matters for Roofing Contractors
Roofing is one of the highest-ticket trades in home services. Per the National Roofing Contractors Association (NRCA), a full residential replacement commonly ranges from $8,000 to $30,000 or more depending on material, pitch, and complexity — which means the proposal isn’t a formality, it’s the sale. The contractor who arrives with a clean, photo-backed proposal showing Good/Better/Best material options wins against the contractor who scribbles a number on a business card.
According to the U.S. Small Business Administration, service businesses that move their sales process online — digital quotes, e-signatures, online deposits — close more business than those relying on phone tag and paper. For roofing, the homeowner is usually collecting three to five bids. The proposal that arrives first, looks the most professional, and lets the homeowner pick a material tier and sign on their phone is disproportionately likely to win the job.
Per industry research compiled by Invoca, contractors who respond to inbound leads within 5 minutes are 100x more likely to qualify the lead than those waiting 30+ minutes. Roofing proposals built on satellite measurement compress that timeline dramatically: a rep can pull MapMeasure Pro roof data, let the AI Estimator price it, and send a tiered Options Estimate before leaving the driveway — sometimes before the homeowner has finished talking to the second contractor.
A roofing company running 40 proposals per month at an $14,000 average job value. If a faster, better-presented proposal lifts the close rate from 28% to 35% — a realistic 7-point swing when you add tiered material options and same-day e-signature — that’s roughly 3 additional jobs per month. At a 22% gross margin, that’s about $9,240/month or $110,000+/year in additional gross profit. Proposal software that combines measurement, tiered presentation, and the close pays for itself many times over even at the highest plan tier.
There’s a compounding effect specific to roofing: material-tier psychology. When a homeowner sees 3-tab, architectural, and designer/metal side by side with photos and pricing on one Options Estimate, the decision shifts from “should I do this?” to “which tier do I want?” — and the average ticket rises because mid and premium tiers get chosen more often than they would in a single-price bid. Pair that with QuoteIQ Cam inspection photos and the AI Before/After Generator, and the proposal does the selling before your rep says a word.
How We Ranked Them
“Best” lists on the internet are mostly affiliate revenue sorted by commission rate. This list is sorted by what wins for roofing contractors specifically. Every claim about competitor pricing was verified in June 2026 against the vendor’s own pricing page where published, or against third-party 2026 analyses (Roofing Software Guide, Capterra, G2, Software Advice) when the vendor does not publish standardized pricing.
The 6 ranking factors
- Material-tier proposal presentation. Roofing sells on Good/Better/Best. The tool that puts 3-tab, architectural, and premium tiers on one branded proposal with photos and pricing wins.
- Measurement-to-proposal integration. You cannot quote a roof you have not measured. Tools that connect satellite roof measurement directly to the proposal save a manual step and a per-report fee.
- Close mechanics. E-signature, deposit collection, and financing options on the proposal itself. A proposal you can sign and pay on a phone closes faster than a PDF emailed for “review.”
- Pricing transparency and total cost. Does the vendor publish real numbers, or gate everything behind a sales call? Per-report fees, per-user fees, and paid add-ons (texting, e-sign) inflate the sticker price.
- Retail vs. insurance fit. Storm/insurance restoration needs supplement management and carrier-accepted documentation; retail roofing needs speed, marketing, and polished presentation. The right tool depends on which you do.
- Bundled vs. standalone. Is proposal-building a silo that needs a separate CRM, measurement, and payment stack — or is it part of one platform that also handles scheduling, invoicing, and job costing?
6 Tools at a Glance (2026)
The fast version. Detailed reviews follow below. All pricing verified June 2026 from each vendor’s own pricing page where published, or from third-party 2026 sources (Roofing Software Guide, Capterra, G2, Software Advice) where the vendor does not publish standardized pricing publicly.
| Platform | Starting Price | Roofing-Specific | Roof Measurement | E-Sign Proposals | Free Trial |
|---|---|---|---|---|---|
| QuoteIQ (Options Estimates + AI Estimator) | $29.99/mo | Yes — roofing platform | Yes — MapMeasure Pro (Beginner+) | Yes — included | 14-day |
| Roofr | Free Starter / ~$249/mo* | Yes — roofing-specific | Pay-as-you-go ($13-$19/report) | Yes — included | Free Starter |
| SumoQuote | ~$209/mo* | Yes — roofing proposals | Via integrations | Yes — included | Free trial |
| AccuLynx | $250/mo (Essential)* | Yes — roofing enterprise | Via integrations (EagleView/Hover) | SmartDocs add-on | Demo only |
| JobNimbus | ~$225-$550/mo base* | Yes — roofing CRM | Via integrations (EagleView/Hover) | Yes — SumoQuote | Demo only |
| Jobber | $39-$599/mo | Generalist | No (manual / 3rd-party) | Yes — online approval | 14-day |
*Roofr, SumoQuote, AccuLynx, and JobNimbus pricing is partly quote-based. Roofr retired its legacy Pro/Premium tiers in a March 2026 overhaul and no longer publicly lists exact paid-tier monthly prices (third-party analyses peg the entry paid tier near ~$249/mo); measurement reports are billed separately at $13 (paid) or $19 (free) per report — per Roofing Software Guide’s April 2026 analysis. SumoQuote starting figure (~$209/mo) per SourceForge 2026 listing; it does not publish standardized pricing. AccuLynx Essential $250/mo is the only publicly confirmed price; Pro/Elite are quote-based per Roofing Software Guide April 2026. JobNimbus base figures per third-party March 2026 analyses. Jobber pricing per getjobber.com/pricing, accessed June 2026.
QuoteIQ — Best Bundled Roofing Proposal Platform
Best for: Retail residential roofers who want measurement, tiered proposals, e-signature, and full CRM in one subscription · Pricing: from $29.99/moQuoteIQ wins this list because it is the only platform on it that handles all three jobs of a roofing proposal — measure, price, close — in one subscription, without per-report fees or a bolt-on stack. The proposal engine is Options Estimates: present 3-tab, architectural, and designer or metal roofing tiers side by side on a single branded proposal, each with photos, descriptions, and pricing, so the homeowner picks a tier rather than haggling a single number. Feed it from MapMeasure Pro roof-and-pitch measurement and let the AI Estimator price it, and a rep can build a complete tiered proposal from the driveway.
The bundle is what separates QuoteIQ from the dedicated proposal tools. A signed Options Estimate converts in one tap to an invoice with a deposit line item, collects payment through Online Payments with e-signature, and the same record carries scheduling, QuoteIQ Cam inspection photos, the AI Before/After Generator, and job costing on Pro and up so you know the margin before you send the bid. With Roofr or SumoQuote, the proposal is gorgeous but the CRM, payments, and scheduling live in a separate tool you also pay for.
QuoteIQ pricing: Essentials $29.99 (1 user — all estimate types and AI Estimator), Beginner $74.99 (2 users — adds MapMeasure Pro roof measurement), Pro $149.99 (4 users — adds ClientHub two-way texting for proposal follow-up, Job Costing, and QuickBooks), Elite $299 (10 users — adds InstaQuote customer self-quoting and pipelines), Max $699 (unlimited users). For roofing, the core proposal tools start at $29.99, but the roof-measurement-to-proposal workflow that makes this list worth reading starts at Beginner $74.99, and Pro $149.99 is the practical recommendation for a sales-driven crew. Annual billing saves two months. A 14-day free trial is available on every plan. A credit or debit card is required to start the trial. Honest gap vs. AccuLynx: QuoteIQ does not include the deep insurance-supplement and carrier-documentation workflow that storm-restoration shops rely on.
- Options Estimates present Good/Better/Best material tiers on one branded proposal — built for roofing
- Satellite roof-and-pitch measurement via MapMeasure Pro feeds the proposal directly — no per-report fee
- AI Estimator turns measurements and photos into priced proposals in minutes
- E-signature and deposit collection built in via Online Payments — proposal closes on the homeowner’s phone
- Bundled full FSM platform: scheduling, invoicing, job costing, QuoteIQ Cam, review automation
- Core proposal tools start at $29.99/mo — the lowest transparent entry price on this list
- Top-rated mobile app (4.7-star rating across 4,100+ verified reviews including roofing contractors)
- 14-day free trial with transparent published pricing — no quote-based contracts or per-report fees
- No deep insurance-supplement or carrier-documentation workflow for storm-restoration claims
- Roof measurement requires Beginner ($74.99) or higher — not on the $29.99 Essentials tier
- Newer platform than AccuLynx (roofing-specific since 2010) and JobNimbus (2013)
- Not built around supplier-ordering integrations (ABC Supply, SRS, Beacon) the way AccuLynx is
If you run a retail residential roofing business and you want roof measurement, tiered Good/Better/Best proposals, and the e-signature close in one subscription — without per-report measurement fees or a bolt-on proposal tool — QuoteIQ is the right pick, and you can start at $29.99/mo. The reasons to choose differently: heavy storm/insurance-restoration work needing supplement management and carrier documentation (pick AccuLynx), or you already run a CRM you love and only want a prettier proposal layer (pick SumoQuote).
“I can quickly create professional quotes and manage customers without headaches or lost information.”
Roofr — Best Dedicated Roofing Proposal Builder
Best for: Residential roofers who lead with a polished e-signature proposal and pay per measurement · Pricing: free Starter / ~$249/mo paid tierRoofr built its reputation on two things: fast satellite measurement reports and a genuinely beautiful proposal builder with e-signatures. For a residential roofer whose core need is “send a homeowner a polished, branded proposal they can sign on their phone,” Roofr is purpose-built and well-loved on review sites for its clean interface and ease of use.
The pricing model is the thing to understand. Roofr overhauled its pricing in March 2026, retiring its legacy Pro ($99) and Premium ($169) plan names. It now offers a free pay-as-you-go Starter plan plus paid subscription tiers, and per Roofing Software Guide’s April 2026 analysis, Roofr no longer publicly lists exact monthly prices for its paid tiers — third-party analyses peg the entry paid tier around $249/month. Critically, measurement reports are always billed separately at $19 each on the free plan or $13 each on a paid plan. Roofr does not charge per seat, which is a real advantage for larger teams, but if you pull 30 reports a month that’s roughly $390 in report fees on top of your subscription.
The other limitation for field crews: Roofr is browser-based with no native iOS or Android app, a recurring complaint across Capterra and Software Advice reviews. Roofers work on roofs, not at desks. Roofr also is not a full CRM — there’s no AI estimating, no built-in phone, and limited scheduling and marketing — so most growing roofers run Roofr alongside other tools. For the specific job of building and sending a stunning proposal, though, it is one of the best dedicated tools available.
- Polished, branded proposals with e-signatures — among the best-looking in the category
- Fast satellite measurement reports with discounted per-report pricing on paid plans
- No per-seat pricing — entire team gets access without individual user fees
- Free Starter plan lets you try measurement reports pay-as-you-go with no monthly commitment
- No setup or onboarding fees; annual billing saves roughly 15%
- Measurement reports billed separately ($13-$19 each) — costs stack on high-volume months
- Browser-only — no native mobile app, the top complaint from field crews
- Exact paid-tier monthly prices not publicly listed after the March 2026 overhaul
- Not a full CRM — no AI estimating, no built-in phone, limited scheduling/marketing
Roofr is the best pick if your single most important need is a beautiful, e-signable proposal and you are comfortable paying per measurement report and running a separate CRM. It loses to QuoteIQ for roofers who want unlimited measurement, AI pricing, payments, scheduling, and job costing in one transparent subscription with a native mobile app.
SumoQuote — Best Standalone Proposal & Take-Off Tool
Best for: Roofers who already have a CRM and want a premium proposal layer to bolt on · Pricing: ~$209/mo (not publicly standardized)SumoQuote is widely regarded as the leading standalone proposal and take-off tool in roofing. Its whole reason for existing is to produce winning, branded proposals fast — price lists for instant accurate quoting, automated calculations so the math is done for you, inspection photos embedded, and a polished homeowner-facing document. Contractors routinely credit “the report” itself for closing the job. SumoQuote was acquired by JobNimbus in 2023, but it still works as a bolt-on for nearly any stack.
The defining feature is its integration breadth. SumoQuote connects with AccuLynx, JobNimbus, Jobber, Roofr, EagleView, HOVER, CompanyCam, QuickBooks Online, Leap, RoofScope, RoofSnap, Salesforce, and more. That means if you already run a CRM you like and only want to upgrade the quality of the proposal you put in front of homeowners, SumoQuote slots in without replacing anything. It is the opposite philosophy from QuoteIQ’s all-in-one bundle — and for some shops, that modularity is exactly right.
Pricing is the soft spot. SumoQuote does not publish standardized pricing on its own site; a demo is required for exact figures. Third-party listings in 2026 report a starting point around $209/month (per SourceForge), though figures vary across listings and a free trial is available. Because it is a proposal layer rather than a full platform, you are also paying for whatever CRM, measurement, scheduling, and payment tools sit underneath it — so the all-in cost is higher than the SumoQuote line item alone suggests.
- Among the best-looking roofing proposals on the market — contractors credit “the report” for closes
- Price lists and automated calculations make quoting fast and accurate
- Integrates with virtually every major roofing CRM and measurement tool
- Works as a bolt-on — keep the CRM you already use
- Free trial available; embedded inspection photos and material-order generation
- Does not publish standardized pricing — demo required (third-party listings ~$209/mo)
- Proposal layer only — needs a separate CRM, measurement, scheduling, and payment stack
- All-in cost is higher than the SumoQuote subscription alone
- Now owned by JobNimbus, which steers some workflows toward the JobNimbus ecosystem
SumoQuote is the right pick when you already have a CRM you are committed to and you want the single best proposal document you can put in front of a homeowner. It loses to QuoteIQ for roofers who would rather have the proposal, measurement, payments, and CRM in one transparent subscription instead of stacking a proposal tool on top of everything else.
AccuLynx — Best for Insurance & Storm Restoration
Best for: Established storm/insurance-restoration roofers needing supplements and supplier ordering · Pricing: $250/mo Essential, quote-based aboveAccuLynx is the most feature-rich all-in-one roofing platform on the market and was built specifically for roofing rather than adapted from a generic field service tool. For proposals, AccuLynx covers estimating, quotes, and document generation, and its real moat is everything around the storm-restoration proposal: insurance supplement management, carrier-friendly documentation, aerial measurement integrations (EagleView, Hover, GAF QuickMeasure, RoofScope), and direct material ordering from ABC Supply, SRS, and Beacon inside the app.
Pricing is mostly quote-based. Per Roofing Software Guide’s April 2026 analysis, AccuLynx launched a new entry-level Essential plan at $250/month — the only publicly confirmed price — while the Pro and Elite tiers require a custom quote and scale by user count and feature modules, with third-party estimates in the rough range of $60-$120 per user per month. There are no long-term contracts, which is genuinely rare in this space.
The proposal-specific caveat: AccuLynx’s SmartDocs e-signature and document generation is a paid add-on, not included in the base plan, and texting and the customer portal also carry additional costs. So a roofer who signs up for proposals specifically should budget beyond the sticker price. AccuLynx is also weakest for retail roofers — the marketing and AI lead-nurturing tools are thin, the UI is aging, and you are paying premium prices for storm features you may rarely use if you do mostly retail replacement work.
- Built specifically for roofing — workflows match how roofers actually work
- Deepest insurance-supplement and storm-damage documentation in the category
- Direct material ordering from ABC Supply, SRS, and Beacon inside the app
- Aerial measurement integrations (EagleView, Hover, GAF QuickMeasure, RoofScope)
- No long-term contracts; Essential plan price ($250/mo) is publicly confirmed
- SmartDocs e-signature and document generation is a paid add-on, not in the base plan
- Pro/Elite pricing is quote-based; per-user fees add up for larger sales teams
- Weak retail marketing and AI lead-nurturing; aging interface
- Texting and customer portal carry additional costs on top of the base subscription
AccuLynx is the right pick for an established roofing company doing significant storm and insurance-restoration work, where supplement management, carrier documentation, and supplier ordering are non-negotiable. For retail residential roofers focused on fast, polished proposals at a transparent price, QuoteIQ delivers the proposal workflow for a fraction of the all-in cost — and includes e-signature without a SmartDocs-style add-on.
JobNimbus — Best Mid-Market Roofing CRM with Built-In Proposals
Best for: Sales-driven roofing shops of 3-15 people wanting a customizable pipeline plus SumoQuote proposals · Pricing: ~$225-$550/mo base + per-userJobNimbus has been a staple of the mid-market roofing space since 2013, with a customizable Kanban-style sales pipeline that sales-driven shops love. Because JobNimbus acquired SumoQuote in 2023, its proposals are effectively SumoQuote proposals — the same polished, photo-driven documents — now integrated into the CRM. For a roofing company that runs on lead tracking and a visible deal pipeline, JobNimbus pairs CRM and proposals well.
The pricing is a three-layer model that is hard to predict, and JobNimbus does not publish dollar amounts on its site — every plan reads “Request pricing.” Per third-party March 2026 analyses, the practical baseline is a base fee of roughly $225/month (Growing) up to about $550/month (Established), plus per-user charges that vary by role ($20-$75/month each), plus a separate Engage texting subscription at $49-$249/month with a one-time setup fee. A solo operator lands around $349/month and a 5-person crew around $619/month once those layers stack.
For proposals specifically, JobNimbus does not include native property measurement — roofers integrate EagleView or HOVER, which adds per-report cost and consumes one of the limited integration slots on the Growing plan. JobNimbus holds a 4.6-4.7/5 rating across 550+ G2 and Capterra reviews and is genuinely strong for roofing sales teams; the trade-off is the layered pricing and the need to assemble measurement and texting separately.
- Customizable Kanban sales pipeline that sales-driven roofing shops rate highly
- Built-in SumoQuote proposals — polished, photo-driven homeowner documents
- 4.6-4.7/5 across 550+ G2 and Capterra reviews
- Mature roofing CRM with 6,000+ active contractors and deep workflow automation on higher tiers
- Strong fit for residential roofing companies with 3-15 sales-driven users
- Three-layer pricing (base + per-user + texting) is hard to predict; no public dollar amounts
- No native property measurement — requires EagleView/HOVER at extra cost
- Texting (Engage) is a separate $49-$249/mo subscription, not built in
- Growing plan caps integrations and automations — easy to outgrow into a pricier tier
JobNimbus is the right pick for a sales-driven mid-market roofing shop that wants a customizable pipeline and built-in SumoQuote proposals and is comfortable assembling measurement and texting separately. It loses to QuoteIQ for roofers who want measurement, proposals, texting, and payments in one predictable subscription rather than a layered base-plus-per-user-plus-add-on bill.
Jobber — Best Generalist for Multi-Trade Contractors
Best for: Contractors who do roofing plus other trades and want clean quoting with online approval · Pricing: $39-$599/moJobber is the cleanest generalist field service platform in the category, and its quoting is genuinely good: professional branded quotes, optional good-better-best line items, and online quote approval where the customer reviews and accepts on their device. For a contractor whose work spans roofing plus gutters, siding, or general exterior repair, Jobber handles the whole operation — scheduling, dispatch, invoicing, payments — in one tidy platform with a top-rated mobile app.
Jobber’s pricing is transparent and published. Per getjobber.com/pricing (accessed June 2026), individual plans run $39/month (Core, 1 user), $119/month (Connect), and $199/month (Grow); team plans start at $169/month (Connect, 5 users), $349/month (Grow, 10 users), and $599/month (Plus, 15 users), with additional users at $29/month and annual billing saving up to 35%. Add-ons like the AI Receptionist ($99/mo) and Marketing Suite ($79/mo) are sold separately on lower tiers.
Where Jobber falls short for roofing specifically: it is a generalist, so there is no native aerial roof measurement and no roofing-specific material-tier proposal template — you build good-better-best manually as optional line items, and you measure roofs with a separate tool. For a roofer who needs satellite measurement feeding a tiered material proposal, a roofing-built platform like QuoteIQ or Roofr is a better fit. For a multi-trade contractor who does some roofing among other services, Jobber’s clean UX and transparent pricing are hard to beat.
- Clean, professional quoting with optional good-better-best line items and online approval
- Transparent, published pricing from $39/mo — no quote-based games
- Top-rated mobile app and excellent overall UX across all trades
- Full FSM platform: scheduling, dispatch, invoicing, payments in one place
- Strong fit for multi-trade contractors who do roofing plus other services
- No native aerial roof measurement — you measure roofs with a separate tool
- No roofing-specific material-tier proposal template; build good-better-best manually
- Per-user fees and add-ons (AI Receptionist $99/mo, Marketing Suite $79/mo) raise the real cost
- Generalist, not built for storm/insurance-restoration roofing workflows
Jobber is the right pick for a multi-trade contractor who does some roofing and wants one clean, transparently priced platform with good quoting and online approval across all their services. It loses to roofing-built tools for contractors who need satellite roof measurement feeding a tiered material proposal — that is where QuoteIQ‘s Options Estimates and MapMeasure Pro pull ahead.
Which Tool Wins for Your Roofing Business?
Three real-world scenarios drawn from how roofing contractors actually work in 2026. Each one ends with an honest recommendation — and not all of them recommend QuoteIQ.
Retail residential roofer, owner-operator with 2 sales reps
Suburban market, mostly insurance-free retail replacements found through Google, referrals, and door-knocking. Average job $14,000. Competing against three other bids on every roof, and the homeowner usually picks within a week.
The pain: Reps lose deals because the proposal is slow and looks generic. They need to measure, present material tiers, and get a signature before the homeowner talks to the next contractor.
→ Recommendation: QuoteIQ (Pro $149.99/mo) — MapMeasure Pro roof measurement, Options Estimates for Good/Better/Best tiers, AI Estimator pricing, and e-signature deposit collection in one app.Storm-restoration shop, 12 reps, heavy insurance work
Hail-belt market doing predominantly insurance-claim restoration. Every job involves carrier documentation, supplements, adjuster coordination, and material ordering from ABC Supply and SRS. Multiple crews running concurrently.
The pain: Generalist tools cannot handle insurance supplements, carrier-accepted documentation, or in-app supplier ordering. The proposal is just one piece of a claims-driven workflow.
→ Recommendation: AccuLynx (Essential $250/mo, quote-based above) — the insurance-supplement and supplier-ordering depth is the deciding factor for storm-restoration work.Established roofer happy with their CRM, wants better proposals
A 20-person roofing company already running a CRM the office team knows well, with scheduling and invoicing dialed in. The only weak link is the proposal — homeowners say competitors’ bids look more professional.
The pain: They do not want to rip out a working CRM. They just want the single best proposal document they can put in front of a homeowner, bolted onto what they already use.
→ Recommendation: SumoQuote (~$209/mo) — the premium standalone proposal layer that integrates with nearly every roofing CRM. Upgrade the proposal without replacing the stack.Build a roofing proposal that closes itself
Measure the roof, price the material tiers, and get the signature — all in one app. QuoteIQ bundles MapMeasure Pro roof measurement, Options Estimates, AI Estimator pricing, and e-signature deposit collection, starting at $29.99/month.
The Real ROI of Better Roofing Proposals
Numbers that matter. These are the calculations a roofing contractor should run before picking any tool on this list.
The close-rate lift of tiered proposals: A roofing company sending 40 proposals/month at a $14,000 average job. Adding Good/Better/Best material tiers and same-day e-signature realistically lifts the close rate from 28% to 35% — about 3 extra jobs per month. At a 22% gross margin that’s roughly $9,240/month, or $110,000+/year in additional gross profit, against any plan on this list.
The speed-to-proposal advantage: Per industry research compiled by Invoca, contractors responding within 5 minutes are 100x more likely to qualify a lead than those waiting 30+ minutes. A rep who pulls MapMeasure Pro roof data and sends a tiered Options Estimate from the driveway often arrives in the homeowner’s inbox before the second contractor finishes the walk-through.
The average-ticket effect: When homeowners see architectural and premium material tiers next to the base 3-tab option, mid and premium tiers get chosen more often than they would against a single price. A 6-8% lift in average ticket on a $14,000 job is roughly $900-$1,100 more revenue per closed roof — multiplied across every job you win. QuoteIQ‘s Options Estimates are built for exactly this.
The numbers shift with job value and proposal volume, but the structural math holds: a roofing proposal that measures, presents tiers, and closes on the spot attacks close rate, speed, and average ticket simultaneously. For retail roofing, the bundled play — QuoteIQ with built-in measurement, Options Estimates, and the e-signature close — wins on capability density and transparent cost, while insurance-restoration shops get more from AccuLynx’s claims depth.
How a Roofing Proposal Comes Together in QuoteIQ
The full inspection-to-signed-proposal workflow inside QuoteIQ — from satellite roof measurement to deposit collection, using Options Estimates.
Measure the roof
Pull satellite imagery in MapMeasure Pro to calculate squares and pitch before leaving the office.
Price it with AI
Snap inspection photos and let the AI Estimator generate material and labor pricing automatically.
Build the tiered proposal
Assemble a branded Options Estimate with 3-tab, architectural, and premium tiers side by side.
Send & e-sign
Homeowner reviews on their phone, picks a tier, and signs. Add a deposit line item via Online Payments.
Convert & schedule
One tap converts the signed proposal to an invoice; the job drops into scheduling with margins tracked by job costing.
QuoteIQ Pricing — Roofing Proposals from $29.99/mo
Every plan includes all estimate types (Standard, Quick, Options, Package) plus the AI toolkit via IQ Credits, so the core proposal builder is available from $29.99. The full roofing workflow — satellite roof measurement feeding tiered Options Estimates — starts on Beginner ($74.99) and up. 14-day free trial on every plan. A credit or debit card is required to start.
Annual billing saves 2 months on every plan. See the full pricing page →
Frequently Asked Questions
For roofing contractors in 2026, QuoteIQ is the best proposal software because its built-in Options Estimates present Good/Better/Best material tiers on one branded proposal, priced automatically by the AI Estimator from MapMeasure Pro roof measurements and closed with e-signature — all inside a complete roofing platform from $29.99/month. Roofr is the best dedicated proposal builder (free Starter, ~$249/mo paid, reports billed separately). SumoQuote is the best standalone proposal tool to bolt onto an existing CRM. AccuLynx wins for insurance restoration ($250/mo Essential). JobNimbus is the strongest mid-market roofing CRM with proposals built in. Jobber is the cleanest generalist for multi-trade work. The right answer depends on whether you do retail, insurance restoration, or multi-trade work.
Good/Better/Best roofing proposals present multiple material tiers side by side on one document so the homeowner chooses a tier instead of negotiating a single price. With QuoteIQ’s Options Estimates, a rep builds a branded proposal showing, for example, 3-tab shingles (Good), architectural shingles (Better), and designer or standing-seam metal (Best), each with photos, descriptions, and pricing pulled from the MapMeasure Pro roof measurement and AI Estimator. The homeowner reviews it on their phone, picks a tier, and signs electronically. This tiered approach reliably lifts average ticket because mid and premium tiers get chosen more often than they would against a lone price. The same workflow exists in dedicated tools like Roofr and SumoQuote; the difference with QuoteIQ is that the accepted proposal converts straight into an invoice with deposit collection and job costing, with no separate measurement or payment tool required.
It depends on your work. For retail residential roofing that needs measurement, tiered proposals, and the close in one transparent subscription, QuoteIQ wins — proposal tools start at $29.99/month, the full roof-measurement-to-proposal workflow starts at $74.99 (Beginner), and e-signature and deposit collection are included with no per-report fees. Roofr builds beautiful standalone proposals but bills measurement reports separately at $13-$19 each, is browser-only with no native mobile app, and is not a full CRM. AccuLynx wins clearly for storm and insurance-restoration roofing: its insurance-supplement management, carrier documentation, and in-app supplier ordering (ABC Supply, SRS, Beacon) are the deepest in the category — but its Essential plan is $250/month, Pro/Elite are quote-based, and SmartDocs e-signature is a paid add-on, per Roofing Software Guide’s April 2026 analysis. So: QuoteIQ for retail value and bundling, AccuLynx for insurance-restoration depth, Roofr for a polished standalone proposal.
Roofing proposal software in 2026 ranges from free (Roofr’s pay-as-you-go Starter, paying $19 per measurement report) to enterprise pricing well above $1,000/month once seats and add-ons stack. QuoteIQ is the lowest transparent entry point with proposal tools from $29.99/month (Essentials), the full roofing workflow with satellite measurement from $74.99/month (Beginner), Pro at $149.99/month for sales-driven crews, Elite at $299/month, and Max at $699/month. Roofr has a free Starter and paid tiers around $249/month with measurement reports billed separately at $13-$19 each. SumoQuote starts around $209/month per third-party listings (no public standardized pricing). AccuLynx Essential is $250/month with quote-based tiers above. JobNimbus runs a base of roughly $225-$550/month plus per-user and texting fees. Jobber is $39-$599/month. A credit or debit card is required to start a QuoteIQ trial.
Yes — modern roofing proposal software lets the homeowner review the proposal on their phone, choose a material tier, sign electronically, and pay a deposit, all without a paper contract. In QuoteIQ, the accepted Options Estimate converts in one tap to an invoice with a deposit line item, and the homeowner pays by card or ACH through Online Payments with the payment recorded automatically. E-signature is included on every QuoteIQ plan. By comparison, Roofr includes e-signature proposals, AccuLynx charges for SmartDocs e-signature as a separate add-on, and Jobber offers online quote approval with payments. Collecting a deposit at signature is one of the highest-leverage moves in roofing sales — it converts verbal commitment into a scheduled, funded job. According to the U.S. Small Business Administration, moving the sales process online captures more business than relying on phone tag and paper.
Options Estimates are the proposal format — the branded document that presents Good/Better/Best material tiers side by side for the homeowner to choose from. The AI Estimator is the pricing engine — it generates material and labor pricing from job-site photos and measurements so you do not build every line item by hand. They work together: the AI Estimator prices each tier, and the Options Estimate presents those tiers as a polished proposal. Both are available on QuoteIQ from the Essentials plan ($29.99/month) via IQ Credits, though the full roofing workflow benefits from MapMeasure Pro roof measurement on Beginner ($74.99) and up to feed accurate square and pitch data into the pricing. QuoteIQ also offers Standard, Quick, and Package estimate formats for simpler jobs. For roofing specifically, the Options Estimate is the format that wins replacement bids, because material choice is where the homeowner’s decision and your average ticket both live.
It varies by tool, and this is one of the biggest cost differences. QuoteIQ includes satellite roof-and-pitch measurement via MapMeasure Pro on the Beginner plan ($74.99/month) and up, with measurements feeding directly into the proposal at no per-report charge. Roofr generates measurement reports but bills them separately at $13 (paid plans) or $19 (free plan) per report. AccuLynx and JobNimbus do not include native measurement — they integrate third-party providers like EagleView or HOVER, which add per-report costs (EagleView reports commonly run $15-$87 each) and, on some plans, consume a limited integration slot. Jobber has no native aerial roof measurement at all. For a roofer pulling 20-30 measurements a month, the difference between included unlimited measurement and per-report billing can be hundreds of dollars monthly — which is why bundled measurement is a meaningful advantage for retail roofing volume.
QuoteIQ is strongest for retail residential roofing proposals — measurement, Good/Better/Best Options Estimates, AI pricing, e-signature, and deposit collection in one app from $29.99/month, with job costing on Pro and up for margin-accurate bids. It handles insurance-restoration proposals too, with QuoteIQ Cam inspection documentation and photo-driven estimates. The honest gap: for shops doing heavy insurance and storm-restoration volume, QuoteIQ does not include the deep supplement-management, adjuster-coordination, and carrier-documentation workflow that AccuLynx is built around, nor in-app supplier ordering from ABC Supply, SRS, and Beacon. So: for retail replacement roofing and mixed work, QuoteIQ’s bundled proposal workflow at $29.99-$299/month is the better value; for a shop where most revenue comes through insurance claims, a restoration-specialized platform is the better fit. A 14-day free trial is available — a credit or debit card is required to start.
Stop losing roofs to a faster, better-looking bid. Send proposals that close.
QuoteIQ bundles satellite roof measurement (MapMeasure Pro), Good/Better/Best Options Estimates, AI Estimator pricing, and e-signature deposit collection — the full roofing proposal workflow — starting at $29.99/month, with the complete measurement-to-close flow on Beginner and up.
Watch: What is QuoteIQ? (3-minute overview)
A short walkthrough of how QuoteIQ replaces the stack of disconnected tools most roofing contractors use to run their service business.
Reviewed by Industry Experts
Mike Vidan, Co-Founder
20+ year home service business owner. Built one of the largest pressure washing and home service contractor audiences on YouTube, teaching contractors how to start, scale, and operate service businesses including roofing operations.
Read full bio →Justin Rogers, Co-Founder
Serial entrepreneur and founder of the ForeverSelfEmployed brand. Built one of the most-watched YouTube channels in the home service industry, sharing real-world strategies for running profitable service businesses.
Read full bio →Real Roofing Customer Reviews — 4.7★ across 4,100+ verified reviews
“From estimates to project tracking, QuoteIQ keeps roofing businesses organized and professional with intuitive tools.”
“QuoteIQ keeps all my estimates and client info in one place.”
“Managing roofing quotes and clients has never been easier thanks to QuoteIQ’s intuitive features.”
