Published February 2026 · Updated September 2026
RoofLink is built for one thing: door-to-door roofing sales after storms. QuoteIQ runs your entire home service business across 50+ industries — quoting to payments to AI — for a flat monthly rate instead of a per-user fee.
Quick answer: RoofLink charges a flat $120 per user per month for roofing-only sales and production tools, so a 7-person crew pays $840/month before add-ons. QuoteIQ starts at $29.99/month for a solo operator and tops out at $699/month for unlimited users on Max, and it works across 50+ home service trades — not just roofing — with a full AI suite, GPS time tracking, inventory management, and customer self-service built in.
TL;DR: RoofLink is a roofing-only CRM priced at $120/user/month with zero AI features and no team messaging. QuoteIQ is a full home service CRM platform covering 50+ trades, priced from $29.99/month (Essentials) to $699/month (Max, unlimited users), with AI Autopilot, AI Estimator, MapMeasure Pro satellite measurement, GPS-verified time tracking, and inventory management included. A growing roofing or general contracting team saves roughly 60–75% switching to QuoteIQ, and picks up 34 features RoofLink doesn’t offer at any price. See the full QuoteIQ pricing breakdown below.
RoofLink’s flat $120/user/month pricing is simple — but per-user scaling means costs climb every time you hire. QuoteIQ’s flat plans include multiple users at a fraction of the cost, and QuoteIQ Max caps out at unlimited seats for one flat rate.
RoofLink 15-user and 25-user estimates assume volume discounts (~$100/user), since RoofLink doesn’t publish tiered team pricing. QuoteIQ Max ($699/mo) includes unlimited users at a flat rate — the gap widens with every hire past 10.
10users included on QuoteIQ Elite at $299/month flat — no per-seat math required. Teams that outgrow 10 users move to Max for unlimited seats at $699/month.
Each card shows RoofLink’s per-user cost plus the third-party tools a growing team typically adds to match what QuoteIQ includes out of the box.
$34,512estimated annual savings for a 15-person team matching RoofLink’s per-user costs plus the third-party add-ons needed to approach QuoteIQ Max’s included feature set. See the full QuoteIQ pricing page for exact plan details.
RoofLink matches roughly a third of QuoteIQ’s 63 features — with 54% unavailable at any price. That’s the highest “not available” percentage of any competitor QuoteIQ has published a comparison for.
QuoteIQ Elite runs your entire business for $299/mo — with 34 features RoofLink can’t match at any price.
Start Your 14-Day Free Trial Book a Live DemoSalesRabbit acquired RoofLink (Nov 2024) and Roofle (Jan 2026) to build an end-to-end roofing sales funnel. It’s a three-product stack to do what QuoteIQ does in one platform.
Roofing is a physically demanding, safety-regulated trade with real back-office complexity. A tool built only for door-to-door selling leaves the rest of the business — scheduling, safety records, mileage, payroll hours — to spreadsheets and separate apps.
Roofing remains a growing trade: the Bureau of Labor Statistics projects roofer employment to grow 5% from 2025 to 2035, faster than the average occupation, with about 12,000 openings projected each year as the workforce ages and turns over. That growth means more crews, more trucks, and more jobs to track — which is exactly where a roofing-only sales tool runs out of runway. RoofLink can help a rep sell a job, but it has no time tracking, no GPS verification, and no employee management hub to run the crew once the contract is signed.
Safety compliance adds another layer contractors can’t ignore. OSHA fall-protection standards require guardrails, safety nets, or personal fall arrest systems for most roofing work at heights of 6 feet or more, with specific alternative provisions for low-slope residential roofs. Keeping inspection forms, crew certifications, and job-site documentation in one searchable system — rather than scattered across texts and paper forms — matters when an OSHA inquiry or an insurance audit comes up. QuoteIQ’s inspection forms and QuoteIQ Cam photo documentation keep that record attached to the job automatically.
Mileage and vehicle costs matter too. The IRS standard business mileage rate for 2026 is 72.5 cents per mile as of the start of the year — a real cost for crews driving between storm-damaged neighborhoods all day. Route Optimization, available on QuoteIQ Elite and above, can cut drive time by an estimated 15–30% across a crew’s day, which adds up when every mile has a real, IRS-quantified cost attached to it. RoofLink’s territory mapping tells reps where to knock; it doesn’t sequence a technician’s actual route.
5%projected roofer employment growth through 2035 per the Bureau of Labor Statistics — meaning more crews will need software that runs the whole business, not just the sales conversation.
For contractors weighing the switch, the U.S. Small Business Administration’s guidance on managing an existing business is worth a read before making any software change — bookkeeping, staffing, and legal compliance all touch whatever CRM a contractor picks. A platform that consolidates estimating, invoicing, scheduling, payroll-adjacent time tracking, and AI-assisted operations reduces the number of places those responsibilities can fall through the cracks.
✓ = included | ⚠ = partial/limited | ✗ = not available
| Feature | QuoteIQ Plan | RoofLink | Notes |
|---|---|---|---|
| Quoting & Estimates | |||
| Standard Estimates | All plans | ✓ | Auto-generated from measurement with profit margins |
| Quick Estimates | All plans | ✗ | All estimates require full measurement |
| Options Estimates (Good/Better/Best) | All plans | ✓ | Up to 6 purchase options per prospect |
| Package Estimates | All plans | ✗ | No bundled service packages |
| AI Estimate Generator | All plans (IQC) | ✗ | No AI features |
| Before/After AI Image Generation | All plans (IQC) | ✗ | No AI |
| Invoicing & Payments | |||
| Invoicing | All plans | ✓ | QuickBooks sync for invoices |
| Recurring Billing | All plans | ✗ | No recurring billing |
| Online Payments (CC, ACH) | All plans | ✓ | Card processing plus financing partners |
| Apple Pay / Google Pay | All plans | ✗ | No mobile wallets |
| Tip Collection | All plans | ✗ | No tips |
| Mass Invoicing | Beginner+ | ✗ | No batch invoicing |
| E-Signatures | Essentials+ | ✓ | ~12 lawyer-reviewed contracts included |
| Contract Attachments | Beginner+ | ✓ | Insurance, contingency, and service contracts stored per job |
| Scheduling | |||
| Calendar / Job Scheduling | All plans | ✓ | Scheduling with crew assignments |
| Drag-and-Drop Rescheduling | All plans | ⚠ | Scheduling exists but drag-and-drop isn’t documented |
| Google Calendar Sync | All plans | ✓ | Google integration confirmed |
| Automated Appointment Reminders | All plans | ⚠ | Automated emails/texts referenced but not as dedicated reminders |
| Customer Self-Scheduling (InstaSchedule) | Elite+ | ✗ | No customer self-scheduling |
| Customer Management | |||
| CRM / Contact Management | All plans | ✓ | Lead management, contact history, job tracking |
| Mass Contact Import (CSV) | All plans | ✗ | Not documented |
| Lead Source Tracking | All plans | ✓ | Via territory mapping + SalesRabbit DataGrid AI |
| Pipelines / Deals | Elite+ | ⚠ | Checklist-based progression, not Kanban boards |
| Communication | |||
| Business Phone Number | Pro+ | ✗ | No in-app phone system |
| Two-Way SMS/Texting | Pro+ | ⚠ | Can send texts but not a full two-way inbox |
| Two-Way Calling | Pro+ | ✗ | No in-app calling |
| Email & Text Automation | Pro+ | ⚠ | Basic auto follow-ups, no conditional logic engine |
| On The Way Notifications | Pro+ | ✗ | Not documented |
| Mass SMS/Email Blasts | Elite+ | ✓ | Bulk email/text from map confirmed |
| Website Contact Forms | Pro+ | ✗ | No website forms |
| AI Features | |||
| AI Autopilot (Natural-Language CRM Control) | All plans (IQC) | ✗ | Zero AI features on RoofLink itself |
| AI Estimator (Photo-Based) | All plans (IQC) | ✗ | No AI |
| Before/After AI Image Generator | All plans (IQC) | ✗ | No AI |
| AI Text Generator | All plans (IQC) | ✗ | No AI |
| AI Virtual Call Team (24/7 answering) | All plans (IQC, minute-limited on lower tiers) | ✗ | No AI call handling on RoofLink |
| Conversational AI Agents (Outbound) | All plans (IQC) | ✗ | No AI |
| Property & Job Documentation | |||
| MapMeasure Pro (Satellite Measurement) | Beginner+ | ✓ | Built-in DIY aerial measurement — traces roof perimeter, calculates materials. Also EagleView/HOVER/GAF integrations on RoofLink. |
| Property Street View | Beginner+ | ✗ | No street view |
| Zillow Quick Access | Beginner+ | ✗ | No property data |
| QuoteIQ Cam (Photo Documentation) | Beginner+ | ✓ | Unlimited photo storage, organized by inspection line items |
| Inspection Forms / Job Reports | Beginner+ | ✓ | Inspection by line items, PDF presentations |
| Before & After Photo Editor | Beginner+ | ⚠ | Photo capture but no dedicated comparison editor |
| Operations | |||
| Job Costing (Real-Time P&L) | Pro+ | ✓ | Real-time profit margins on every estimate — a genuine RoofLink strength |
| Expense Tracking | Beginner+ | ✗ | No expense tracking |
| QuickBooks Integration | Pro+ (QuickBooks Online) | ✓ | QB sync covers estimates, orders, payments, and commissions on RoofLink |
| Route Optimization | Elite+ | ✗ | No route optimization |
| Route Density Zones | Elite+ | ✗ | Territory mapping is canvassing-focused, not route-focused |
| Job/Crew Assignment | Person-to-job scheduling on Pro+; crew-level assignment on Max | ✗ | No dispatch board on RoofLink |
| Inventory Management | Elite+ | ✗ | Material ordering exists but no stock tracking |
| Team Management | |||
| Employee Management (EmployeeHub) | Elite+ | ✗ | No employee management hub |
| GPS Location Tracking | Elite+ | ✗ | Territory pins only — no live GPS |
| Time Tracking (Clock In/Out) | Elite+ | ✗ | No time tracking |
| Sales Team Tracker / Commissions | Max | ✓ | Commission tracking on gross profit — per-rep visibility on RoofLink |
| Team Communication / Messaging | Elite+ | ⚠ | Messages to leads only — no internal team-to-team chat on RoofLink |
| Roles & Permissions | All plans | ✓ | Per-role permissions, admin vs. rep access |
| Marketing & Reviews | |||
| Review Multiplier (Auto Review Requests) | Included on select plans | ✗ | No review automation on RoofLink |
| Customer Self-Quoting (InstaQuote) | Elite+ | ✗ | No customer self-quoting (Roofle acquisition may add this eventually) |
| Analytics & Other | |||
| Business Analytics Dashboard | Basic on Essentials, Advanced on Beginner+ | ✓ | Custom widgets, custom reports, cost/revenue analytics on RoofLink |
| Export Data | All plans | ⚠ | QuickBooks sync exports — direct export not documented |
| Business Calculators | All plans | ✗ | No trade-specific calculators |
| Mobile App (iOS + Android) | All plans | ✓ | Mobile-first on RoofLink with strong store ratings; full field functionality |
| Web App | All plans | ✓ | Desktop version available on RoofLink |
| Google Reserve Booking | All plans | ✗ | No Google Reserve |
| Contractor Website Builder | Max (add-on $34.99/mo on other plans) | ✗ | No website builder on RoofLink |
“QuoteIQ Plan” reflects live plan gating at time of writing; a small number of QuoteIQ feature gates are under internal review between the live pricing pages and the shipped app, so treat any single-tier claim above as directional and confirm current gating on the pricing page before purchasing.
RoofLink has real strengths in the roofing sales vertical. If you’re a storm-chasing D2D roofing team, these matter.
These strengths make RoofLink a solid tool for storm-chasing D2D roofing sales teams who need measurement, weather data, and supplier ordering in one app. For anything beyond that sales workflow — or for any non-roofing contractor — QuoteIQ delivers dramatically more functionality per dollar.
These don’t exist in RoofLink at any tier, any price, with any integration. This is the largest feature gap of any competitor QuoteIQ has analyzed.
6AI tools ship on every QuoteIQ plan — AI Autopilot, AI Estimator, Before/After AI, AI Text Generator, Virtual Call Team, and outbound conversational agents — powered by monthly IQ Credits included at every tier. RoofLink has none.
A quick walkthrough of estimates, invoicing, scheduling, and the AI tools referenced throughout this comparison.
▶ Watch Video →A straightforward four-step process to move your roofing business onto a platform that covers more than sales.
Sign up for the plan that matches your team size at myquoteiq.com/pricing. Every plan includes 14 days of full access to that plan’s features.
Export your customer list from RoofLink and use QuoteIQ’s AI Smart Import to map columns automatically as you bring data in.
Build your services and pricing once inside Business Calculators and standard estimate templates, or ask about Done-For-You setup to have QuoteIQ’s team do it with you for a one-time fee.
Use MapMeasure Pro or AI Estimator to measure and quote your next job, then send it by SMS, email, or link straight from the app.
14days of full trial access to try the switch risk-free. A credit or debit card is required to start the trial.
“I recently started up a roof and gutter cleaning business and this app has everything in one place. I can send estimates over the phone without even going to the house. It saves me time, and time is money.”
“I’ve worked for a roofing company in SE Louisiana for 15 years and I use this for my side jobs. I can create customer profiles, make and send estimates and invoices using the app’s interface to help organize myself and keep it all in one place.”
“Being new to the pressure washing business I needed an app that could keep everything organized for me. I have found everything I need and more with QuoteIQ — client info, estimates, invoicing, expense tracking, and it even helps with measurements.”
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