Roofing contractors waste 10-15 hours per week on paperwork, missed calls, and chasing payments. The right CRM software can cut that in half while helping you close more jobs and get paid faster. But with dozens of options on the market, which roofing CRM actually delivers?
This comparison breaks down the four most popular field service CRM platforms for roofers: Jobber, QuoteIQ, Housecall Pro, and Markate. You’ll see real 2025 pricing, feature-by-feature comparisons, and honest recommendations based on your business size and needs.
Why Roofing Contractors Need CRM Software
Running a roofing business means juggling estimates, scheduling crews, tracking materials, managing subcontractors, and following up with customers—all while trying to actually do the work. Without a system, leads slip through the cracks, invoices go unpaid, and you’re stuck working IN your business instead of ON it.
The right CRM handles the administrative burden so you can focus on what matters: getting on roofs and getting paid.
What to Look for in Roofing CRM Software
Before comparing platforms, here’s what actually matters for roofing contractors:
Estimating & Quoting: Can you create professional estimates quickly? Does it support roof-specific measurements and materials?
Scheduling: Can you assign crews, manage multiple job sites, and handle weather delays?
Payment Processing: How fast can you get paid? What are the processing fees?
Mobile App: Does it work on the roof or at the customer’s door—not just in the office?
Price: What does it actually cost when you add up all the features you need?
The 4 Best Roofing CRM Platforms Compared
Jobber
Best For: Established roofing companies with 5-15 employees who need robust scheduling and client management.
2025 Pricing:
- Core: $69/month (1 user)
- Connect: $169/month (up to 5 users)
- Grow: $349/month (up to 15 users)
Key Features:
- Professional quoting and invoicing
- Drag-and-drop scheduling calendar
- Client hub for customer communication
- EagleView integration for roof measurements
- QuickBooks and Xero integration
- GPS tracking and route optimization
- Automated follow-up reminders
Pros:
- Clean, professional interface
- Strong scheduling features for crews
- EagleView integration is valuable for roofing estimates
- Good customer support
- Solid mobile app
Cons:
- Gets expensive quickly as you add users
- Many features require the higher-priced Grow plan
- Not specifically built for roofing contractors
- Limited customization for roofing-specific workflows
Best Feature for Roofers: The EagleView integration lets you pull aerial roof measurements directly into estimates—a major time saver for roofing contractors.
QuoteIQ
Best For: Solo roofers and small roofing companies (1-7 employees) who want maximum value without the enterprise price tag.
2025 Pricing:
- Beginner: $29.99/month (1 user)
- Pro: $98.99/month (up to 3 users)
- Elite: $189.99/month (up to 7 users)
- Max: $349.99/month (unlimited users)
Key Features:
- Professional quoting with multiple estimate types (Standard, Quick, Options, Package)
- MapMeasure Pro for satellite property measurement (included on all plans)
- QuoteIQ Cam for before/after photo documentation
- InstaQuote for customer self-quoting
- InstaSchedule for customer self-booking
- Two-way text messaging with ClientHub
- Automated email and SMS follow-ups
- Review Multiplier for automated review requests
- Route optimization (Elite plan)
- Job costing to track actual profit per job
Pros:
- Most affordable option with all features included
- MapMeasure Pro included on all plans (competitors charge extra)
- Built by contractors who understand field work
- No contracts—cancel anytime
- 14-day free trial with full access
- Photo documentation included (no CompanyCam add-on needed)
- Customer self-scheduling reduces phone tag
Cons:
- Newer platform compared to Jobber
- Smaller user community
- No dedicated roofing-specific integrations like EagleView
Best Feature for Roofers: MapMeasure Pro lets you measure roofs from satellite imagery before you ever visit the property. Combined with QuoteIQ Cam for on-site photo documentation, you can create professional estimates with visual proof—all included in the base price.
Housecall Pro
Best For: Mid-sized roofing companies focused on residential work who want strong automation and marketing tools.
2025 Pricing:
- Basic: $59/month (1 user)
- Essentials: $79/month
- MAX: $229/month (custom enterprise pricing available)
- Additional users: $20-40/month depending on plan
Payment Processing: 2.9% + $0.30 per card transaction, 1% for ACH
Key Features:
- Online booking and scheduling
- Automated marketing campaigns
- Instapay for faster payment processing
- Price book for standardized pricing
- Reporting and analytics dashboard
- QuickBooks integration
- Google Local Services Ads integration
- Customer financing options
Pros:
- Strong marketing and automation features
- Good reputation and established platform
- Financing options help close bigger roofing jobs
- Instapay gets you money faster
- Solid mobile app experience
Cons:
- No built-in property measurement tool
- Photo documentation requires third-party add-on
- Per-user pricing adds up quickly for crews
- Some users report occasional calendar sync issues
- Customer support can be slow during peak times
Best Feature for Roofers: The customer financing integration helps close bigger roofing jobs. When a homeowner balks at a $15,000 roof replacement, offering monthly payments can seal the deal.
Markate
Best For: Budget-conscious solo roofers or small operations who need basic CRM functionality at the lowest cost.
2025 Pricing:
- Owner Operator: $39.95/month (single user)
- Team: $39.95/month base + $5/employee/month
Key Features:
- Basic CRM and job management
- Quoting and invoicing
- Scheduling calendar
- GPS tracking
- Mobile app
- Google Calendar integration
- Stripe and PayPal payment processing
Pros:
- Lowest starting price
- Simple, straightforward interface
- Good for basic job tracking
- Affordable team pricing structure
Cons:
- Fewer features than competitors
- Less polished user interface
- Smaller support team
- Limited automation capabilities
- No property measurement tools
- Some users report usability issues
Best Feature for Roofers: The team pricing structure ($5/employee) makes it affordable to add your entire crew without breaking the bank.
Head-to-Head Pricing Comparison
| Plan Level | Jobber | QuoteIQ | Housecall Pro | Markate |
|---|---|---|---|---|
| Solo/Starter | $69/mo | $29.99/mo | $59/mo | $39.95/mo |
| Small Team (3 users) | $169/mo | $98.99/mo | ~$139/mo | $54.95/mo |
| Growing Team (5-7 users) | $349/mo | $189.99/mo | ~$229/mo | $74.95/mo |
| Property Measurement | Extra (EagleView) | Included | Not included | Not included |
| Photo Documentation | Extra (CompanyCam) | Included | Extra | Basic only |
The Real Cost: When you factor in the add-ons that roofing contractors actually need—property measurement and photo documentation—QuoteIQ comes out 40-60% cheaper than Jobber or Housecall Pro for equivalent functionality.
Feature Comparison: What Matters for Roofing
Estimating & Quoting
| Feature | Jobber | QuoteIQ | Housecall Pro | Markate |
|---|---|---|---|---|
| Professional Estimates | ✅ | ✅ | ✅ | ✅ |
| Options/Tiered Pricing | ✅ | ✅ | ✅ | ❌ |
| Property Measurement | Add-on | ✅ Included | ❌ | ❌ |
| E-Signatures | ✅ | ✅ | ✅ | ✅ |
| Customer Self-Quoting | ❌ | ✅ Elite | ❌ | ❌ |
Winner for Roofing: QuoteIQ—property measurement included plus Options estimates let you show Good/Better/Best pricing for different roofing materials.
Scheduling & Dispatch
| Feature | Jobber | QuoteIQ | Housecall Pro | Markate |
|---|---|---|---|---|
| Drag-and-Drop Calendar | ✅ | ✅ | ✅ | ✅ |
| Crew Assignment | ✅ | ✅ Elite | ✅ | ✅ |
| Route Optimization | ✅ Grow | ✅ Elite | ✅ | ❌ |
| Customer Self-Scheduling | ✅ | ✅ | ✅ | ❌ |
| Weather Integration | ❌ | ❌ | ❌ | ❌ |
Winner for Roofing: Tie between Jobber and QuoteIQ—both offer solid scheduling with route optimization on higher plans.
Payments & Invoicing
| Feature | Jobber | QuoteIQ | Housecall Pro | Markate |
|---|---|---|---|---|
| Online Payments | ✅ | ✅ | ✅ | ✅ |
| Recurring Billing | ✅ | ✅ | ✅ | ✅ |
| Customer Financing | ❌ | ❌ | ✅ | ❌ |
| Automated Reminders | ✅ | ✅ Pro+ | ✅ | Basic |
| QuickBooks Sync | ✅ | ✅ Elite | ✅ | ❌ |
Winner for Roofing: Housecall Pro—the customer financing option is huge for big-ticket roofing jobs.
Photo Documentation
| Feature | Jobber | QuoteIQ | Housecall Pro | Markate |
|---|---|---|---|---|
| Before/After Photos | Add-on | ✅ Included | Add-on | Basic |
| Inspection Forms | Add-on | ✅ Pro+ | Add-on | ❌ |
| Cloud Storage | Add-on | ✅ Unlimited | Add-on | Limited |
| Customer Photo Sharing | Add-on | ✅ | Add-on | ❌ |
Winner for Roofing: QuoteIQ—photo documentation is critical for roofing contractors (documenting damage, showing progress, protecting against liability) and it’s included at no extra cost.
Which Roofing CRM Should You Choose?
Choose Jobber If:
- You have an established roofing company with 5+ employees
- You need the EagleView integration for aerial roof measurements
- You want a well-established platform with proven reliability
- Budget isn’t your primary concern
Choose QuoteIQ If:
- You’re a solo roofer or have a small crew (1-7 people)
- You want the best value with all features included
- Property measurement and photo documentation matter to you
- You hate paying for add-ons and want everything in one price
- You want month-to-month flexibility with no contracts
Choose Housecall Pro If:
- You do primarily residential roofing
- Customer financing would help you close bigger jobs
- You want strong marketing automation features
- You’re willing to pay more for an established platform
Choose Markate If:
- You’re just starting out and need the lowest possible cost
- You only need basic job tracking and invoicing
- You don’t need property measurement or advanced features
- You have a very small team (1-3 people)
The Bottom Line: Best Overall Value for Roofing Contractors
For most roofing contractors, QuoteIQ offers the best combination of features and value. Here’s why:
1. All-Inclusive Pricing: Property measurement (MapMeasure Pro) and photo documentation (QuoteIQ Cam) are included on every plan. With Jobber or Housecall Pro, you’d pay $30-50/month extra for equivalent add-ons.
2. Built by Contractors: QuoteIQ was created by Mike Vidan and Justin Rogers—actual service business owners who understand what contractors need in the field, not what looks good in a boardroom demo.
3. No Contracts: Month-to-month billing means you’re not locked in. If it doesn’t work for your roofing business, cancel anytime.
4. Grows With You: Start at $29.99/month as a solo roofer, scale to $189.99/month with a 7-person crew. You don’t pay for features you don’t use.
5. 14-Day Free Trial: Test it on real jobs before you commit. No credit card required to see if it fits your workflow.
FAQ: Roofing CRM Software
Q: What’s the best CRM for a one-person roofing company? A: QuoteIQ Beginner ($29.99/month) offers the best value for solo roofers. QuoteIQ includes property measurement; Markate doesn’t.
Q: Do I need a CRM if I only do a few roofing jobs per month? A: Even with 5-10 jobs monthly, a CRM pays for itself in time saved and fewer missed follow-ups. One additional closed job from better follow-up covers months of software costs.
Q: Can these CRMs handle commercial roofing projects? A: Yes, all four platforms work for commercial roofing. For larger commercial projects with complex timelines, Jobber’s Grow plan offers more project management features.
Q: What about roof measurement integrations? A: Jobber integrates with EagleView for aerial measurements (additional cost). QuoteIQ includes MapMeasure Pro on all plans. Housecall Pro and Markate don’t have built-in measurement tools.
Q: Which CRM has the best mobile app for roofing? A: All four have functional mobile apps. Jobber and QuoteIQ receive the highest user ratings for field usability. QuoteIQ’s app is rated 4.7/5 stars with 1,700+ reviews.
Q: Can I switch CRMs if I don’t like my choice? A: Yes. Most platforms offer data export and some provide migration assistance. QuoteIQ offers migration help for contractors switching from other platforms.
Q: Do these CRMs work for storm damage/insurance roofing work? A: Yes. Photo documentation features are especially important for insurance claims. QuoteIQ’s included photo documentation makes it well-suited for storm damage work.
Q: What’s the actual time savings from using a roofing CRM? A: Most contractors report saving 8-15 hours per week on administrative tasks. At $50/hour labor value, that’s $400-750/week—far more than any CRM subscription costs.
Key Takeaways
- QuoteIQ offers the best overall value for roofing contractors with property measurement and photo documentation included at no extra cost
- Jobber is the premium choice for established roofing companies willing to pay more for EagleView integration and robust features
- Housecall Pro shines for residential roofers who want customer financing to close bigger jobs
- Markate works for budget-conscious startups who only need basic functionality
- All four platforms beat paper and spreadsheets—any CRM investment pays dividends in time saved and jobs won
Get Started Today
Ready to stop losing leads and start growing your roofing business? QuoteIQ offers a 14-day free trial with full access to Elite features—no credit card required. Test it on real jobs and see how much time you save.
Try QuoteIQ free at myquoteiq.com or schedule a demo to see how it works for roofing contractors specifically.
INTERNAL LINKS TO ADD
- “roofing software” → https://myquoteiq.com/industries/roofing-software/
- “MapMeasure Pro” → https://myquoteiq.com/features/mapmeasure-pro/
- “QuoteIQ Cam” → https://myquoteiq.com/features/quoteiq-cam/
- “InstaQuote” → https://myquoteiq.com/features/customer-self-quoting-software/
- “14-day free trial” → https://admin-quoteiq.web.app/register
