Published May 2026 · Updated September 2026
Built by contractors. Priced for solo operators. The only platform that hands a one-truck roofing startup satellite roof measurement, tiered estimates, AI roof previews, photo documentation and crew tools on the same login — starting at $29.99/month.
QuoteIQ is the best CRM for roofing startups in 2026. It starts at $29.99/month on the Essentials plan for a solo roofer, charges no per-user fees at any tier, and puts tiered Options Estimates, AI before-and-after roof previews and AI Autopilot on every plan. Satellite roof measurement through MapMeasure Pro and 4K job documentation through QuoteIQ Cam both start on the $74.99 Beginner plan. Rated 4.7 stars across 4,103 reviews by 40,000+ contractors.
TL;DR: A roofing startup needs five things working on day one — a measurement it can trust, a tiered price the homeowner can say yes to, photo proof of every phase, a way to collect money, and a follow-up system that does not depend on memory. QuoteIQ covers all five inside one subscription: MapMeasure Pro for satellite squares and pitch, Options Estimates for good-better-best shingle tiers, QuoteIQ Cam for timestamped tear-off and decking photos, invoicing with online payments and consumer financing, and Pipelines & Deals for retail and storm lanes. Plans run $29.99 to $699 with no per-seat charge. The Bureau of Labor Statistics puts the roofing median wage at $55,440, and the SBA is the reference point for the rest of the back office.
Starting a roofing company is one of the most leveraged moves in home services — and one of the most punishing if the back office is not built before the first sale lands. Residential re-roofs are large, infrequent, high-consideration purchases. A single missed follow-up on a five-figure estimate is more lost margin than most trades earn in a month. The right CRM for roofing startups turns a truck into a closing machine on day one. The wrong stack — or no stack — turns a hot lead into phone tag and hands the job to whoever called back first.
QuoteIQ is the field service CRM built for new roofing contractors who need contractor-grade tools at a solo-operator price. Plans start at $29.99/month on Essentials, move to $74.99/month on Beginner when the first apprentice climbs the ladder, and never charge per-user fees — even on the four-user Pro plan at $149.99/month. There are no contracts and no enterprise lock-ins. Every plan includes a 14-day free trial with full access to the features of the plan you choose.
What makes QuoteIQ unusual for a startup is feature density at the entry tier. Most platforms front-load their cheapest plans with quoting and invoicing, then push measurement, photo documentation, AI tools and customer self-service into far more expensive tiers. QuoteIQ puts Options Estimates on every plan from day one — so a brand-new roofer can present three-tab, architectural laminate and premium designer shingle tiers on the very first estimate instead of quoting one number and hoping. MapMeasure Pro measures roof dimensions, pitch and total squares from satellite imagery starting on the Beginner plan, with roof segments auto-detected from solar data and colour-coded by pitch — no ladder, no tape measure, no per-report measurement fee on routine residential work.
The U.S. Bureau of Labor Statistics reports a median annual wage of $55,440 for roofers as of May 2025, with roofers holding about 166,900 jobs and employment projected to grow 5% from 2025 to 2035. That wage figure is the number a startup owner should build crew labour cost around inside Job Costing before quoting a single square.
The inventory management module on Elite and above is built for the way roofing actually consumes material. A startup running architectural laminate can track shingle bundles, synthetic underlayment rolls, ice-and-water shield, drip edge, ridge vent, starter strip and coil nails across a warehouse, a trailer and an active job site from one view, with low-stock indicators before the supply house closes for the weekend. Stock deducts automatically when the linked invoice is paid in full — a deposit does not move stock — so the numbers stay honest through a slow-paying insurance job.
Pipelines & Deals, also on Elite and above, tracks insurance restoration leads in their own Kanban lane, separately from retail re-roofs, separately from commercial bid-spec work — so an operator chasing storm claims in the morning and retail leads in the afternoon does not lose either pipeline to inbox chaos. Each stage carries a close-probability percentage, and deal value multiplied by that probability produces a weighted forecast rather than a wish list. Elite runs up to five pipelines; Max is unlimited.
QuoteIQ was co-founded by Mike Vidan and Justin Rogers, both home service operators. Their building philosophy shows in the product: features solve workflow problems a contractor actually hits, not slides in a pitch deck. Both publish ongoing operator insights on the QuoteIQ YouTube channel, where startup roofers can watch walkthroughs of Job Costing, AI Autopilot and the AI image generator that renders a finished roof from a driveway photo.
That image generator is a closer’s tool. A roofer takes one driveway photo of a curling, weathered roof, taps generate, and in roughly 15 to 20 seconds the homeowner sees the same house with new architectural laminate in a chosen colour — Weathered Wood, Driftwood, Pewter Gray, Hunter Green. The render attaches to any estimate type or invoice, and each regeneration draws IQ Credits again. Visual selling is how a premium tier stops being an abstraction on a page and becomes the house the homeowner is looking at. It ships on every plan, including the $29.99 Essentials tier, and the Before & After Photo Editor handles the finished-job version for marketing.
Roofing is a documentation trade as much as a labour trade. Adjusters, manufacturer warranty registrations and small-claims defence all want timestamped proof of every phase — tear-off, decking inspection, ice-and-water shield, underlayment, starter strip, field shingles, ridge cap, flashing and final cleanup. QuoteIQ Cam handles that natively from the Beginner plan up, with unlimited 4K photo and video storage organised by job and date, custom inspection forms, before-and-after comparison views, annotations on damaged shingles and soft decking, a shareable customer gallery, and a document archive on the contact record. Contract attachments lock scope, terms and warranty exclusions to the job, and e-signatures let a homeowner approve from a phone before a competitor’s voicemail kicks back.
Twelve tools a one-truck roofing startup needs to operate like an established retail roofer — all native to the platform, with the plan each one starts on stated plainly so nothing is a surprise on signup day.
Measure roof dimensions, pitch and total squares from satellite imagery inside estimate creation. Roof segments auto-detect from solar data with colour-coded pitch, and screenshots attach to the estimate as visual proof of scope.
Learn more →Present three-tab, architectural laminate and premium designer tiers side by side on one estimate. Good-better-best structure lets the homeowner choose up instead of negotiating down from a single number.
Learn more →Track shingle bundles, underlayment, drip edge, ridge vent, coil nails and ice-and-water shield across warehouse, trailer and job-site locations with suppliers, orders and full transaction history. Stock deducts when the invoice is paid in full; a deposit does not move stock.
Learn more →Total price minus labour minus expenses equals profit, with a margin bar on every roof. Labour is calculated from tracked hours at each employee’s hourly rate; dump fees and fuel link straight to the job. GPS clock-in through Time Tracker Pro arrives with EmployeeHub on Elite.
Learn more →Add ridge ventilation, decking replacement, gutter guard or skylight flashing as line items mid-job, with sub-item hierarchy, markup and discount controls and a Mark Up All action. Individual prices can be hidden when the total is what matters.
Learn more →One driveway photo becomes a photorealistic render of the same home with new shingles in any colour, generated in roughly 15 to 20 seconds and attachable to any estimate or invoice. Each render draws IQ Credits.
Learn more →Roofs are not one-day jobs. Schedule a three-day re-roof across tear-off, install and cleanup as a continuous multi-day event, drag a single occurrence of a recurring series without touching the rest, and use Schedule Later for undated work.
Learn more →Unlimited 4K timestamped photos and video for adjuster documentation, manufacturer warranty registration and homeowner handoff, organised by job and date with annotations and a customer documentation archive.
Learn more →Bundle a re-roof with gutter guard, attic ventilation and a warranty registration into one branded package and quote it in a couple of taps from the property profile, with Estimate Templates for the combinations you sell weekly.
Learn more →Run the CRM by voice or text across 55 integrated tools in 13 categories — move the day’s jobs and text every customer, or invoice today’s completed work in a single instruction. Shown in-app as Ask AI.
Learn more →An AI phone team answers storm-season calls around the clock, qualifies the lead, filters spam, records and transcribes every call and sends a summary — while you are thirty feet up. Metered at 125 IQ Credits per minute, so minutes are limited by your plan’s credit allocation.
Learn more →Separate Kanban lanes for retail re-roofs, insurance restoration, commercial bid-spec and warranty work, with stage probabilities producing a weighted forecast. Elite runs up to five pipelines; Max is unlimited.
Learn more →Here is how a day looks for a young roofing company on the Elite plan at $299/month — owner-operator plus an apprentice, mixing retail re-roofs with storm restoration. Elite is the tier used here because the day leans on Pipelines & Deals, inventory and EmployeeHub, all of which start there. A crew that only needs quoting, invoicing, Job Costing and ClientHub runs the same day on Pro at $149.99.
The owner opens Business Analytics over coffee. Yesterday’s invoice cleared by ACH overnight, three InstaQuote requests came in from the website, and Virtual Call Team answered two emergency leak calls during the 11 PM storm, qualified both and left transcribed summaries — the owner reads them and books the inspections himself, because the AI team qualifies and transcribes but does not put anything on the calendar. Two leads move into the storm lane in Pipelines & Deals. Today’s loadout gets pulled against inventory: 32 squares of architectural laminate, four rolls of synthetic underlayment, six rolls of ice-and-water shield, starter strip, ridge vent, drip edge and coil nails — issued from the warehouse location as a transaction, with the stock deduction against the job landing when the invoice is paid in full.
The crew is on a 28-square retail re-roof. The owner runs QuoteIQ Cam through every phase — pre-tear-off elevations, decking inspection with two soft spots photographed for the change order, ice-and-water shield in valleys and eaves, synthetic underlayment, starter strip, field shingles, hip-and-ridge cap, drip edge and step flashing detail, final cleanup. Every photo timestamps and attaches to the job. The decking change order goes to the homeowner over ClientHub texting with photo proof and comes back approved by e-signature in minutes. EmployeeHub logs the apprentice’s GPS clock-in at 9:02, and location tracking shows the truck on the map only while he is clocked in.
A retail prospect texted at 11. The owner pulls into the driveway at one. Before stepping out, MapMeasure Pro measures the roof — 22.4 squares at a 6:12 pitch — and the measurement pre-populates an Options Estimate: standard three-tab at $4.50/sq ft, architectural at $6.25, premium designer at $8.75. Three prices land on one screen: $10,080, $14,000, $19,600. Walking the property, the owner snaps one driveway photo and uses the AI image generator to render the house in Weathered Wood architectural. The homeowner picks the middle tier, e-signs from her phone, the contract attaches automatically, and a 25% deposit invoice goes out through online payments. The deal moves to Won. Total consultation: 38 minutes. Property Street View and Zillow Quick Access had already given him the build year and footprint before he left the last job.
Back on the morning re-roof, the homeowner asks about gutter guard. The owner opens Business Calculators and the gutter cleaning cost calculator, prices 220 linear feet at $9 installed for $1,980 against roughly $770 in material and labour, and sends it as an added line item. Approved over ClientHub in six minutes. The new line flows into Job Costing, which recalculates the day’s gross margin live on the tablet in the truck.
After loadout the owner reviews the completed re-roof. Revenue: $14,500 base plus $1,980 gutter guard plus $480 decking change order equals $16,960. Cost stack: $5,840 shingles and accessories, $2,400 labour from hours clocked in Time Tracker Pro, $620 dump fee, $180 fuel, $80 fasteners and miscellaneous. Profit: $7,840 — a 46.2% gross margin, shown as a bar rather than a spreadsheet. Dump fee and fuel go into Expense Tracking with receipts attached for tax season, and tomorrow’s schedule shows two pre-booked re-roofs and an inspection.
Friday evening the final invoice clears and Review Multiplier takes over — it can redirect the customer to your review page the instant payment posts, and it can run an email or SMS review-request sequence off four event triggers. Destinations include Google Business Profile, Facebook, Yelp and Angi. Weekly Business Analytics shows revenue by service and by employee, quotes sent against conversion rate, average ticket and completion rate. Saturday morning, mass text and email campaigns go out to the retail list — segmented by tag — with a fall maintenance reminder, sent through the contractor’s own connected Twilio and SendGrid gateways.
No roofing spreadsheet. No separate photo-documentation subscription. No second phone line for storm season. No per-report measurement invoice. No separate proposal tool and no separate pipeline license. One platform, one login, one monthly invoice — and every number above lands in analytics without anyone retyping it.
Roofing punishes estimating errors harder than most trades because the material list is long, the waste factor is real and the labour is dangerous enough to be expensive. A startup that quotes by gut feel for the first six months usually discovers the problem at tax time. The fix is boring and mechanical: measure from imagery, price against a stocked price book, cost every job after the fact, and let the platform hold the numbers instead of a notebook.
Start with squares. A roofing square is 100 square feet of finished roof surface, and the number that matters is not the building footprint but the pitched surface area plus waste. MapMeasure Pro returns the measured area and pitch from aerial imagery and saves the measurement to the customer profile, so the same number flows into the estimate, the material list and the after-the-fact cost report without being retyped. Its historical imagery timeline also scrolls back through years of aerial photos of the same property — useful when an adjuster wants to see what the roof looked like before the storm.
Then build the price book properly. A roofing price book is not one line called “roof.” It is field shingles by product line, starter strip, hip-and-ridge cap, synthetic underlayment, ice-and-water shield, drip edge by linear foot, step and counter flashing, pipe boots, ridge vent, fasteners, and disposal by the ton. With those as real line items, an Options Estimate can present three genuine tiers instead of three arbitrary prices, and the standard estimate line-item view can hide individual prices when a homeowner is better served by the total. Quick Estimates exist for the small repair calls that do not deserve a full build-up, and Package Estimates bundle the combinations you sell every week.
A 22-square architectural re-roof quoted at $6.25 per square foot on 2,240 measured square feet prices at $14,000. If material runs $5,100, crew labour $2,400 against the BLS median wage for roofers, disposal $620 and vehicle cost $180, the job clears about $5,700 gross — roughly 40%. Change any one of those inputs by 10% and the margin moves by several points, which is exactly why Job Costing is worth more to a startup than another lead source.
Vehicle cost is the line most startups forget. The IRS standard mileage rate for business use is 76 cents per mile from July 1, 2026 (it was 72.5 cents for the first half of the year), and a roofing truck running supply-house runs, estimate appointments and job-site returns accumulates that faster than a service trade with tight routes. Logging it in Expense Tracking against the job — rather than reconstructing it in April — is the difference between a deduction you can defend and a guess. On Elite and above, Route Optimization sequences the day’s stops for minimum drive time and Route Density shows where work actually clusters, so the zone gets planned before the route does.
Finally, cost the job after it closes, every time. Job Costing on Pro and above subtracts labour — calculated from tracked hours at each employee’s rate, with GPS clock in and out available through Time Tracker Pro once you are on Elite — and linked expenses from the total price, and shows the result as a profit-margin bar. Run that on ten jobs and the pattern appears: a particular shingle line, a particular crew configuration or a particular neighbourhood is quietly losing money. The Business Calculators set, including the hourly rate calculator on Pro and above and the National Average Guide, is where a startup sets the rate in the first place. The wider home service calculator library covers the adjacent work roofers get asked about — attic insulation, decks, interior drywall repair after a leak and tear-off debris removal.
Insurance restoration has a different shape from retail. The cycle is longer, the decision-maker is not only the homeowner, the documentation burden is heavier, and payment arrives in stages rather than on completion. A startup that treats a storm claim like a retail job will lose the supplement and eat the difference. What the work needs is a pipeline with stages that match reality and an evidence trail that survives a desk review months later.
Build the lane first. In Pipelines & Deals on Elite and above, a storm lane runs its own stages — inspection scheduled, adjuster meeting, scope approved, supplement filed, production ready, complete, final payout — each carrying a close probability so the weighted forecast reflects how storm work actually converts rather than how it feels. Deals take multiple assignees, attachments and internal notes kept separate from anything customer-facing, which matters when the note is about an adjuster rather than about the homeowner.
Then build the evidence. QuoteIQ Cam captures unlimited timestamped 4K photos and video per phase, and inspection forms turn those photos into a structured damage report with customisable PDF sections rather than a folder of images an adjuster has to interpret. The customer-facing gallery and shareable job links mean the homeowner and the adjuster can both see the same documentation without a single email attachment. Contract attachments lock the scope and exclusions to the job before production starts, which is the document that settles arguments later.
QuoteIQ does not write claim-format estimates. Most insurance-focused roofers pair it with Xactimate for the claim document itself and run everything else — scheduling, crew hours, photo evidence, the pipeline, retail jobs and customer follow-up — inside QuoteIQ. That division of labour is cleaner than trying to force one tool to do both.
Keep the communication in one place too. ClientHub on Pro and above gives the business a dedicated number with two-way calling and texting inside the app, and every call and text saves to the customer profile — so when a claim reopens nine months later, the history is on the contact rather than in someone’s personal phone. Call routing sends storm-season overflow to the team or to Virtual Call Team by time of day or availability. The Client Portal gives the homeowner a branded place to view estimates, pay invoices, see appointments and submit requests without downloading anything.
Adjacent restoration work follows storms into the same CRM. Water intrusion turns into interior repair; wind damage turns into siding and gutter work. QuoteIQ already runs those trades — gutter installation, siding, mold remediation and fire and water restoration — so a roofing startup that adds a second service line does not add a second subscription. Costing help exists for those too, from the mold remediation calculator to the basement waterproofing calculator.
Roofing carries the compliance load of a high-hazard trade, and a startup gets no grace period. Fall protection is the headline. OSHA requires fall protection at six feet in construction, which means essentially every residential roof. Training records, equipment inspection logs and toolbox-talk attendance are the documents that matter when something goes wrong, and they are far easier to produce if they were captured on a phone at the job site rather than reconstructed afterwards.
Custom inspection forms are the practical hook here: a startup can build a pre-work safety checklist template alongside its damage-assessment template, complete it from the roof, and have it saved to the job with the rest of the photo record. Roles and permissions keep a new helper’s access scoped to his own day while the foreman sees the full brief, and team communication keeps the morning safety note in the same app as the schedule instead of in a group text nobody can find later.
On the business side, the U.S. Small Business Administration’s guidance on managing a business is the neutral reference for entity setup, hiring, tax registration and insurance sequencing — the steps that need to be finished before the first crew day, not after it. The National Roofing Contractors Association publishes the industry-specific technical and training material that pairs with it. Licensing and permitting rules are set state by state and often city by city, so the only correct answer for a specific market is the local building department’s own published requirements.
Manufacturer warranty registration deserves its own habit. Most shingle warranties require documented installation practice, and several enhanced warranties require certified installer status. The photo set from QuoteIQ Cam — underlayment, ice-and-water placement, starter course, nailing pattern, ventilation — is exactly what a registration or a later claim asks for, and keeping it attached to the customer record means it is still there in year eight when the homeowner calls. The customer database holds that history, and data export is available on every plan, so none of it is trapped.
OSHA’s construction fall-protection trigger height is six feet. BLS reports roofing employment at about 166,900 jobs with 5% projected growth from 2025 to 2035. The IRS business mileage rate is 76 cents per mile from July 1, 2026. Those three numbers cover the safety, demand and vehicle-cost assumptions in most roofing startup plans.
Roofing revenue is lumpy in a way that kills otherwise healthy startups. Weather stops production, storms create demand spikes the crew cannot absorb, and winter in most markets thins the retail pipeline to repairs and inspections. The response is not hustle; it is sequencing — book the shoulder season deliberately, keep the pipeline weighted rather than hopeful, and make it easy for a homeowner to say yes when cash is the obstacle.
Financing is the most direct lever. Consumer Financing is available on every plan, including during the trial, and it runs independently of how the business is paid. Affirm covers up to $30,000 per job over three to 36 months, Klarna offers Pay-in-4 and Pay-in-30, and Afterpay handles Pay-in-4 at smaller ticket sizes. The homeowner applies at checkout in about 30 seconds and gets an instant decision; the contractor is paid in full upfront and the provider owns collections and default risk. On a re-roof that a household would otherwise defer to spring, that is the difference between a February install and a lost job.
Recurring revenue smooths the rest. Invoice Subscriptions auto-bill maintenance agreements with full discount, tax, fee and deposit handling, which turns a property-management inspection retainer into predictable monthly income rather than an annual scramble. Reminders and tasks keep the seasonal touchpoints from slipping, and email and text automations on Pro and above run the multi-step follow-up sequences — estimate sent, estimate viewed, no response at day three, seasonal check-in at month six — that convert the pipeline a startup already paid to generate. On Elite, tagged mass campaigns reach the whole retail list at once through the contractor’s own Twilio and SendGrid connections.
Winter is also when the back office gets fixed. It is the right window to clean the customer database, reconcile the year in QuickBooks Online on Pro and above, review twelve months of analytics for the jobs that actually made money, set next season’s rates in the calculators, and stand up InstaSchedule and website contact forms so spring inbound books itself. Roof washing and gutter work fill the gap in many markets — QuoteIQ runs roof washing and gutter guard installation on the same account, and the pressure washing cost calculator prices that work in a couple of minutes.
Two tables, deliberately separated. The first is what QuoteIQ includes and the plan each capability starts on — stated so a startup can match a tier to its actual stage instead of buying on a headline price. The second is published competitor pricing, taken from each vendor’s own pricing page and checked on the date shown. Feature comparisons against other platforms are left out on purpose: vendors ship changes constantly, and a stale “they don’t have that” line is worse than no line. For current capabilities, read each vendor’s own site.
| Roofing startup capability | In QuoteIQ | Starts on |
|---|---|---|
| Satellite roof measurement, pitch and squares | MapMeasure Pro, inside estimate creation | Beginner · $74.99 |
| Good-better-best shingle tiers on one estimate | Options Estimates | Essentials · $29.99 |
| AI before-and-after roof render | AI image generator, IQ Credits per render | Essentials · $29.99 |
| Natural-language control of the CRM | AI Autopilot — 55 tools, 13 categories | Essentials · $29.99 |
| Photo-to-quote estimating | AI Estimator | Essentials · $29.99 |
| Customer e-signature on estimates | E-Signatures | Essentials · $29.99 |
| Buy-now-pay-later for homeowners | Affirm, Klarna, Afterpay | Essentials · $29.99 |
| Unlimited 4K job photo documentation | QuoteIQ Cam, inspection forms, archive | Beginner · $74.99 |
| Expense tracking with receipts | Expense Tracking | Beginner · $74.99 |
| Business phone, in-app calling and texting | ClientHub | Pro · $149.99 |
| Per-job profit and margin | Job Costing, fed by tracked hours and linked expenses | Pro · $149.99 |
| Accounting sync | QuickBooks Online | Pro · $149.99 |
| Branded customer self-service portal | Client Portal | Pro · $149.99 |
| Customer self-quoting and 24/7 self-booking | InstaQuote, InstaSchedule | Elite · $299 |
| Sales pipeline with weighted forecasting | Pipelines & Deals — 5 pipelines on Elite | Elite · $299 |
| Material inventory across locations | Inventory Management, 5 modules | Elite · $299 |
| Route optimisation and density zones | Route Optimization, Route Density | Elite · $299 |
| GPS crew visibility and time tracking | EmployeeHub, Time Tracker Pro | Elite · $299 |
| Crew creation, crew scheduling, sales tracker | Crews, Sales Team Tracker | Max · $699 |
| Per-user fees | None on any plan | All plans |
| Platform | Published monthly pricing | Users / extra seats | Source checked |
|---|---|---|---|
| QuoteIQ | $29.99 · $74.99 · $149.99 · $299 · $699 | 1 / 2 / 4 / 10 / unlimited · no per-user fee | QuoteIQ pricing, 2026-09-25 |
| Jobber | Core from $49; Connect from $139; Grow from $199; Plus from $499 | Tiered by seat count; extra users $29 each | getjobber.com/pricing, 2026-09-25 |
| Housecall Pro | Basic $79; Essentials $189; Max $329 (monthly billing) | 1 / 5 / 8 users; extra users $35 on Max | housecallpro.com/pricing, 2026-09-25 |
| ServiceTitan | No public rate card — Starter, Essentials and The Works are quote-only | Not published | servicetitan.com/pricing, 2026-09-25 |
Pricing changes without notice and tier structures get rebuilt. Every figure above came from the vendor’s own pricing page on 2026-09-25; confirm current rates on those pages before making a decision. ServiceTitan publishes no rates at all, so no ServiceTitan dollar figure appears anywhere on this page.
The add-on stack is where roofing-specific costs accumulate, and those are worth pricing honestly rather than guessing. CompanyCam, the photo-documentation tool most roofers reach for, publishes Core at $63/month on annual billing for one user with additional users at $29 each (checked 2026-09-25). EagleView publishes a per-report rate card that starts at $32.75 for a small residential premium report and runs to $87 for a large one at entry-tier commitment (checked 2026-09-25). ResponsiBid, used for customer self-quoting, lists Startup at $0, Scaling at $179/month and Pro at $229/month, each with a setup fee whose amount is not published on the page (checked 2026-09-25) — so the monthly figure alone understates the real cost of onboarding it. GPS hardware, routing and inventory add-ons vary by vendor and contract, and none of them publish a figure stable enough to quote here.
List the capabilities in the first table your business will actually use in the next twelve months. Price each platform at the tier that delivers all of them, then add every add-on subscription required to close the gaps, at the seat count you will really have. Compare those totals — not the entry prices. The enterprise pricing calculator helps with the top end, the comparison hub covers the rest of the field, and QuoteIQ’s own pricing page is the current source for the figures in the left column.
A roofing startup’s first hire is rarely just one person — it is the framework that decides what the operation looks like two years later. EmployeeHub, which starts on the Elite plan, tracks clock-in and clock-out by GPS, produces payroll-ready hours and gates app access by role — so a junior tear-off helper sees only his own schedule while the lead foreman sees the full job-site brief, customer notes and pull list. Two limits worth knowing before you plan around it: QuoteIQ does not calculate overtime automatically, and it has no native payroll — hours export to whatever payroll system you already run.
A four-person retail crew specialising in architectural and premium designer installs. The lead foreman runs QuoteIQ Cam for documentation, presents Options Estimates on a tablet during walk-throughs, and adds decking repair as a change-order line item on tear-off day with photo proof attached. Two tear-off techs and an install lead clock through Time Tracker Pro, with break counts and durations landing in the report and CSV export. Admin-only manual adjustments carry a full edit history, which is the detail that keeps a timesheet dispute short.
A three-person storm crew handling insurance work with adjuster meetings, supplement documentation and long turn cycles. Daily inspection photos upload through QuoteIQ Cam straight into the job profile and become visible to the homeowner through a shared gallery link. A dedicated lane in Pipelines & Deals tracks adjuster inspection, approved scope, supplement filed, production ready, complete and final payout, each stage weighted by close probability so the forecast stays honest through a slow claim.
A dedicated estimator runs consultations with MapMeasure Pro, Options Estimates and AI roof previews, with roles and permissions set so he reaches estimates, pipelines and the customer database but not expenses or banking. Employee permissions were overhauled in the August 2026 release with clearer gates and calendar permissions properly separated. Commission tracking by rep lives in Sales Team Tracker, which is a Max feature — as are named crews and crew scheduling. Until then, jobs are assigned person by person, which is exactly right for a startup running one or two crews.
Assigning a person to a job is Pro. Assigning a named crew to a job is Max. Elite is capped at 10 users and five pipelines; Max lifts both. Plan the hire against the tier before the hire, not after — unlimited seats only arrive at Max, and mid-cycle upgrades bill the prorated difference with credits adjusting immediately.
The arithmetic below is illustrative modelling, not a forecast or a promise — plug in your own average ticket and close rate. What matters structurally is that all three channels run in separate pipeline lanes inside one subscription, so nothing has to be reconciled between systems at month end.
Retail compounds through reputation. Review Multiplier ships two mechanics — an instant post-payment redirect to your review page, and an email or SMS review-request automation running off four event triggers — pointed at Google Business Profile, Facebook, Yelp or Angi. Pair that with automated follow-up sequences on unclosed estimates and a client portal where past customers can request service without calling. Illustratively: four re-roofs a week across fifty working weeks is 200 jobs; at a $14,500 average that models to roughly $2.9M in annual retail volume before costs.
Storm work is slower-cycle and documentation-heavy, and it rewards a business that can prove what it did. A dedicated storm lane in Pipelines & Deals tracks each claim through its stages, QuoteIQ Cam produces the timestamped evidence supplements need, and Job Costing shows whether the claim actually cleared margin once supplement-filing time is counted as real labour. Illustratively: four to five storm jobs a month at a $22,000 average models to roughly $1.05M to $1.32M a year.
One mid-size property-management relationship changes a startup’s cash-flow shape. Twelve rental properties on a preventive-maintenance retainer at $1,800 a year each models to $21,600 of recurring base, plus reactive re-roofs as they come. Invoice Subscriptions auto-bill the retainer with the tax and fee handling already built in, Pipelines tracks each new bid-spec opportunity from the manager’s portfolio, and multi-business support is there if the commercial arm eventually needs its own entity. Commercial and institutional work overlaps with general contracting and construction, both of which run on the same platform.
Three channels, three lanes, one login, one monthly invoice — and one analytics view that can tell you which channel is actually paying. Most startups discover the answer is not the one they assumed. Roofing sits alongside metal roofing and waterproofing in the same account if a fourth line makes sense later.
Roofing startups do not need a dozen subscriptions stitched together. They need one platform that carries a job from first call to posted review. Here is the whole surface, with tiers stated where a capability is gated. Four features — Review Multiplier, roof and pitch measurement, AI CoPilot and Google Calendar sync — are mid-review between the plan pages and the app, so no tier is stated for them here; check the current pricing page before you buy on one of those.
Quoting. Standard Estimates for line-item builds, Options Estimates for good-better-best shingle tiers, Package Estimates for bundled scopes and Quick Estimates for small repairs — all on every plan, with photos, terms, licence number on the PDF, deposit requirements, markup and discount controls, draft autosave, sub-item hierarchy, expiration dates and one-tap conversion to an invoice.
Getting paid. Invoicing with automated reminders, Net 15/30/60/90 terms, partial payments and deposits; Invoice Subscriptions for maintenance retainers; online payments by card, ACH bank transfer, Apple Pay and Google Pay with cash and cheque recorded in-app; tips at checkout; consumer financing through Affirm, Klarna and Afterpay on every plan; and e-signatures for approval from a phone. Contractor and construction paperwork templates live in the free tools library — the contractor invoice template and the construction invoice template are the two most roofing-adjacent.
Scheduling. Drag-and-drop scheduling across day, week, month and employee-timeline views with multi-day roofs rendered as continuous events, Schedule Later for undated work, colour-coded status, automated appointment reminders and a geographic map calendar view; Google Calendar sync; Google Reserve booking straight from Search and Maps; and InstaSchedule on Elite for 24/7 customer self-booking against real availability.
Documentation. QuoteIQ Cam from Beginner up, with inspection forms, the Before & After Photo Editor, customer galleries, unlimited 4K storage and contract attachments.
Measurement. MapMeasure Pro with historical aerial imagery, alongside Property Street View and Zillow Quick Access, all three from Beginner up for the property context you want before the appointment.
Field team. EmployeeHub on Elite with Time Tracker Pro, GPS location tracking that shows people only while clocked in, team communication and roles and permissions; crews and Sales Team Tracker at Max.
Customer communication. ClientHub on Pro with a dedicated business number, two-way calling and texting synced across devices, call routing and forwarding; the Client Portal, also on Pro; website contact forms; InstaQuote on Elite; and reminders and tasks so nothing depends on memory.
AI. AI Autopilot across 55 tools in 13 categories, AI Estimator for photo-to-quote, AI CoPilot inside estimate and invoice creation, AI text generation, the AI image generator, AI auto-reply, Virtual Call Team and AI Smart Import — all drawing on the monthly IQ Credit allocation that comes with each plan, with every AI action showing its credit cost before it runs.
Sales and marketing. Pipelines & Deals and mass campaigns on Elite, email and text automations on Pro, Review Multiplier, and the customer database with mass contact import underneath all of it.
Money and reporting. Job Costing and QuickBooks Online on Pro, Expense Tracking on Beginner, inventory on Elite, basic analytics on every plan with Advanced Business Analytics from Beginner up, and Business Calculators and data export on every plan. An AI Website Builder is a $34.99/month add-on and is included on Max.
Platform. Full mobile and web parity on iOS, Android and browser — the same build on the roof and in the office. The National Roofing Contractors Association publishes the technical and training material that pairs with the operational side, and the full feature directory lists everything not named here.
Five plans, no per-user fees, no required add-ons. Every plan includes a 14-day free trial with full access to the features of the plan you choose. Annual billing is priced at ten months, so two months come free. For most retail roofing startups, Pro at $149.99/month is the right landing spot — it is the first tier with Job Costing, ClientHub and QuickBooks Online. Move to Elite when you need pipelines, inventory or GPS crew tracking.
Two add-ons are worth knowing about before you budget. The AI Website Builder is $34.99/month on every plan except Max, where it is included. Done-For-You setup — contact import, price book build and a one-to-one onboarding session — comes in two tiers at $299.99 and $999.99 as a one-time charge. Beyond that, IQ Credit top-up packs exist if a heavy AI month runs the monthly allocation down; credits reset each billing cycle, have no cash value and are not refundable once purchased or consumed.
Run the comparison on total cost rather than entry price. A startup pricing QuoteIQ against the rest of the field should add up every subscription needed to reach the same capability set — photo documentation, measurement, self-quoting, pipeline, GPS — at the seat count it will actually run. Published figures for the platforms above appear in the comparison table earlier on this page, each checked on 2026-09-25 against the vendor’s own pricing page. Per the Small Business Administration’s guidance on managing a business, recurring software savings in the first twelve to eighteen months translate straight into operating runway — which is when a roofing startup is at its most cash-fragile.
QuoteIQ is the best-rated CRM for roofing startups in 2026, holding 4.7 stars across 4,103 reviews from more than 40,000 contractors. Plans start at $29.99/month on Essentials for a solo operator and run to $699/month on Max, with no per-user fee at any tier. What matters for a startup specifically is what arrives at the bottom of the ladder: tiered Options Estimates, the AI before-and-after roof render, AI Autopilot with 55 tools across 13 categories, e-signatures and homeowner financing are all on the $29.99 plan. Satellite measurement through MapMeasure Pro and 4K job documentation through QuoteIQ Cam start one tier up at $74.99. Profit visibility through Job Costing arrives at Pro for $149.99, and pipelines, inventory and GPS crew tracking at Elite for $299. For context on the labour side of the business plan, the Bureau of Labor Statistics puts the roofing median wage at $55,440 as of May 2025 across roughly 166,900 jobs.
Yes — every QuoteIQ plan includes a 14-day free trial with full access to the features of the plan you choose, one trial per person, business and payment method, a credit or debit card is required to start. That structure matters: the trial gives you the tier you selected rather than a blanket top-tier preview, so what you test is what you will actually run. Fourteen days is enough for a roofing startup to complete a real cycle — measure a roof in MapMeasure Pro, build a three-tier Options Estimate, render an AI roof preview, document a tear-off in QuoteIQ Cam, and send an invoice that a homeowner actually pays. Proposal sends are free during the trial. The trial converts to the selected plan’s rate unless cancelled before it expires, and it can be cancelled at any point during the period. The SBA’s guidance on managing a business is a useful checklist for the rest of the setup you should finish in the same two weeks.
QuoteIQ Pro is $149.99/month for four users with no per-seat charge. Jobber’s own pricing page on 2026-09-25 listed Core from $49/month, Connect from $139, Grow from $199 and Plus from $499, with additional users at $29 each and add-ons priced separately. Comparing entry prices is the wrong exercise for a roofing startup, because the roofing-specific capabilities usually arrive as separate subscriptions: photo documentation, aerial measurement reports, customer self-quoting and GPS hardware are each their own line on the card. The honest method is to list what you will use in the next twelve months, price each platform at the tier that delivers it, add every add-on needed to close the gaps at your real seat count, and compare those totals. In QuoteIQ that stack is one subscription — QuoteIQ Cam, MapMeasure Pro, InstaQuote and GPS tracking are plan features, not purchases. Confirm every figure on each vendor’s live page before deciding, and use the comparison hub for the wider field. The SBA covers how to think about recurring overhead in year one.
For routine residential re-roof estimating, largely yes. MapMeasure Pro measures roof dimensions, pitch and total squares from satellite imagery inside estimate creation with no per-report charge, starting on the $74.99 Beginner plan. Roof segments are auto-detected from solar data and colour-coded by pitch, measurements save to the customer profile, screenshots attach to the estimate as visual proof of scope, and a historical imagery timeline scrolls back through years of aerial photos of the same property — which is genuinely useful when an adjuster questions pre-existing condition. EagleView’s own published rate card on 2026-09-25 ran from $32.75 for a small residential premium report to $87 for a large one at entry-tier commitment, so the per-estimate cost difference compounds quickly for a startup quoting several roofs a week. Dedicated aerial reporting still earns its place on complex commercial roofs with multiple drainage planes and parapet detail. For residential work, the measurement feeding a three-tier Options Estimate and then into Job Costing and material inventory matters more than the last decimal, and the NRCA publishes the technical standards behind the install itself.
Yes, with one boundary worth stating plainly: QuoteIQ runs the operation, not the claim document. Pipelines & Deals on the $299 Elite plan creates a dedicated storm lane that tracks each claim from inspection through adjuster meeting, approved scope, supplement filed, production ready and final payout, with a close probability on every stage so the weighted forecast reflects how storm work really converts. QuoteIQ Cam captures unlimited timestamped 4K photos and video per phase, and inspection forms turn that into a structured damage report with customisable PDF sections instead of an unlabelled folder of images. Contract attachments lock scope and exclusions before production starts. Most insurance-focused roofers still write the claim-format estimate in Xactimate and run everything else here. On the safety side of storm work, remember that OSHA requires fall protection at six feet in construction, and post-storm roofs are the least predictable surfaces your crew will walk.
Yes, and they ship on every plan including the $29.99 Essentials tier. Options Estimates present multiple priced tiers on a single document — typically three-tab, architectural laminate and premium designer for a re-roof — so the conversation becomes which roof rather than whether to buy a roof at all. They sit alongside three other estimate types that all matter to a roofing startup: Standard Estimates for full line-item builds, Quick Estimates for small repair calls, and Package Estimates for bundled scopes like a re-roof with gutter guard and attic ventilation. Every type supports photos, terms and conditions, licence number on the PDF, deposit requirements, markup and discount controls including a one-action Mark Up All, sub-item hierarchy, draft mode with continuous autosave, expiration dates, and the option to hide individual line prices. Measurements from MapMeasure Pro pre-populate the quantities. Build the price book against real material and labour inputs, using the BLS wage data as the floor for crew cost.
Yes. Consumer Financing is available on every plan, including during the trial, and it works independently of how your own subscription is processed. Three providers are built in: Affirm covers up to $30,000 per job across three to 36 months in the US and Canada, Klarna offers Pay-in-4 and Pay-in-30 alongside longer terms, and Afterpay handles Pay-in-4 at smaller ticket sizes. The homeowner applies at checkout in roughly 30 seconds and gets an instant decision; you are paid in full upfront and the provider owns collections and default risk, with refunds behaving like card refunds because the provider cancels the remaining instalments. For a roofing startup this is a seasonality tool as much as a sales tool — it converts the household that would otherwise defer a re-roof to spring. Pair it with online payments for card and ACH, Invoice Subscriptions for maintenance retainers, deposit requirements on the estimate itself, and Job Costing so the margin is visible before you discount. The SBA covers cash-flow planning around seasonal trades.
Through Review Multiplier, which ships two separate mechanics. The first is an instant post-payment redirect: the moment a homeowner’s payment posts, they land on your review page while the finished roof is still the most interesting thing that happened to their house that month. The second is a full email and SMS review-request automation running off four event triggers, for the customers who pay by cheque or close outside that window. Destinations include Google Business Profile, Facebook, Yelp and Angi. The mechanism only works if the job record is complete, which is where the rest of the stack earns its keep — before-and-after photos, a clean invoice, and ClientHub communication saved on the contact so the follow-up sounds like a person rather than a system. Layer automations on top for seasonal check-ins. Local reputation is a compounding asset for a trade the BLS projects to grow 5% between 2025 and 2035.
Phase-by-phase visual proof, a structured damage assessment, and a signed scope — captured while the crew is on the roof rather than reconstructed later. In practice that means timestamped photographs of pre-tear-off elevations, decking condition including every soft spot, ice-and-water shield placement in valleys and eaves, underlayment, starter course, nailing pattern, field shingles, hip-and-ridge cap, step and counter flashing and final cleanup. QuoteIQ Cam stores all of it in unlimited 4K against the job and date, with annotations on damaged areas, and custom inspection forms turn the same visit into an adjuster-ready report with customisable PDF sections. A shareable gallery link lets the homeowner and adjuster see identical evidence without email attachments, contract attachments pin the agreed scope and exclusions, and every stage sits in its lane in Pipelines & Deals. Keep the safety record alongside it — OSHA’s six-foot fall-protection requirement applies on every one of those visits.
Yes. AI Smart Import takes a CSV export from Jobber, Housecall Pro, ServiceTitan, AccuLynx, JobNimbus, Roofr or any other CRM and maps the columns automatically into contacts, services and customer records; importing straight from phone contacts is supported too. If you would rather hand it off, Done-For-You setup is a one-time service in two tiers at $299.99 and $999.99, covering contact import, price book setup and a one-to-one onboarding session — the faster route for a startup migrating mid-storm-season. Either way, spend the migration week building the price book properly, connecting QuickBooks Online on Pro and above, setting up follow-up automations, and checking what your analytics will measure. Your data stays yours — export is available on every plan, so there is no lock-in on the way out either. The SBA has a useful sequence for the rest of the operational move.
A $29.99 entry tier that is not stripped. A solo roofer gets tiered Options Estimates, the AI roof render, AI Autopilot, e-signatures and homeowner financing on day one — capabilities usually gated several tiers up.
Zero per-user fees at every tier. Growth from one seat to unlimited happens by changing plan, not by absorbing per-seat charges during the year when margin is thinnest. Unlimited seats arrive at Max.
Satellite measurement without a per-report invoice. MapMeasure Pro returns squares and pitch from imagery inside estimate creation from the $74.99 Beginner plan, with historical aerial imagery and solar-data segment detection included.
Good-better-best pricing on the first estimate. Options Estimates turn a re-roof conversation into a choice between three defined tiers instead of a single number to negotiate against — built into every plan.
Visual selling from the driveway. One photo becomes a photorealistic render of the finished roof in roughly 15 to 20 seconds through the AI image generator, attachable to any estimate or invoice, with the Before & After editor handling the finished-job version.
Storm-season calls get answered. Virtual Call Team answers around the clock, qualifies the lead, filters spam and transcribes every call into a summary. It does not book appointments — you or your team still own the calendar — and minutes are metered at 125 IQ Credits each.
Retail, storm and commercial tracked separately. Pipelines & Deals on Elite gives each channel its own lane with probability-weighted forecasting, so a five-figure storm ticket does not disappear into an inbox. Elite runs five pipelines; Max is unlimited.
Reviews collected automatically after payment. Review Multiplier runs both an instant post-payment redirect and a four-trigger email and SMS request sequence, pointed at Google Business Profile, Facebook, Yelp or Angi.
A full walkthrough of estimating, scheduling, documentation and invoicing inside QuoteIQ — the same flow a roofing startup runs from the truck.
Watch Video →Open a 14-day trial on the plan that matches the next twelve months, not the next twelve days. Solo and quoting only: Essentials. Owner plus apprentice who needs satellite measurement and photo documentation: Beginner. A real retail crew that wants profit per job and a business phone line: Pro. Pipelines, inventory and GPS: Elite.
Enter field shingles by product line, starter, hip-and-ridge, underlayment, ice-and-water shield, drip edge by linear foot, flashing, pipe boots, ridge vent, fasteners and disposal as separate items. Set your labour rate using the Business Calculators and the National Average Guide, then build one Package Estimate and one three-tier Options Estimate as reusable templates.
Measure it in MapMeasure Pro, quote it in three tiers, render the AI roof preview, get the e-signature, document every phase in QuoteIQ Cam, and send the invoice with card and ACH enabled. One full cycle exposes whatever is still missing from your setup.
Switch on Review Multiplier so a review request fires when payment posts, build the estimate follow-up sequence in email and text automations, publish a website contact form, and check the numbers weekly in Business Analytics.
“Same day. Not tomorrow morning — same day. Whoever sends a clear, specific estimate first is the one the customer starts comparing everyone else to. That’s a psychological anchor, and it’s real.”
Full insights →Co-founder of QuoteIQ, which was founded in September 2022 and is based in Savannah, Georgia. The product philosophy is consistent throughout: every feature answers a workflow problem a contractor actually runs into in the field.
Full insights →“I recently started up a roof and gutter cleaning business and this app has everything in one place. I can send estimates over the phone without even going to the house. It saves me time, and time is money.”
— Hayden Hoppe · Google Play · 5-star verified review“Great app! Very user friendly. Perfect for saving customers information, photos, and addresses. Also has useful tools to help you create invoices on the fly. And you can even measure the square footage of the house/roof and concrete. I definitely recommend giving it a try.”
— Davey Owen · Google Play · 5-star verified review“Was recommended here by @foreverselfemployed and it’s perfect for what I need. I can create customer profiles, make and send estimates and invoices to potential customers using the apps interface and layout to help organize myself and keep it all in one place. I’ve worked for roofing company in SE Louisiana for 15 years and I use this prim for my side jobs. Give it a shot, there’s only possibilities to learn and improve yourself from!”
— Jacob Landry · Google Play · 5-star verified reviewSatellite measurement, tiered Options Estimates, AI roof previews, 4K documentation and AI Autopilot — built for solo operators, priced from $29.99/month.
Tell Google that QuoteIQ is a source you trust. One tap unlocks up to 40% off your annual plan. No free trial — billed in full at checkout.
Estimates
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Invoicing
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QuoteIQ Cam
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Scheduling
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Inspection Forms
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MapMeasure Pro
Measure and price properties instantly.
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EmployeeHub
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ClientHub
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Allow customers to create estimates themselves.
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Let clients schedule appointments themselves.
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